MATT GRAY Profile picture
Oct 5 14 tweets 5 min read Read on X
The greatest thinker of the 21st century:

Naval Ravikant.

He was an early investor in Uber, Twitter, and Notion.

And he famously said, “You’re not going to get rich renting out your time.”

Here are 10 of his teachings on wealth that changed my life: Image
Don’t Chase Money, Build Wealth

"Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth."

Most people try to become wealthy by chasing dollars.

Create wealth by building systems that work for you.
Prioritise Owning Equity

"You're not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom."

Trading time for money is a losing game. The real wealth comes from ownership.

Don’t be an employee. Be an owner.
Build Or Sell

"Learn to sell. Learn to build. If you can do both, you will be unstoppable."

• Build: The ability to create value
• Sell: The ability to communicate that value

Doing both is an unbeatable combination. Image
Focus On The Long Game

"Play long-term games with long-term people." Success compounds over time.

Surround yourself with people who think decades ahead, not just quarters.

Your network is your net worth; build it strategically.
Productize Yourself

Package your knowledge into a product that can be sold repeatedly.

Identify your unique combination of talents. Turn your expertise into a scalable offering.

Knowledge as a product is unlimited leverage.
The Possibilities Are Endless

"The internet has massively broadened the possible space of careers. Most people haven't figured this out yet."

The rules of wealth creation have changed. The internet allows you to reach billions.

Grow your personal brand and capitalize on it.
Create Automated Offers

"Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep."

Learn to code or create content.

Both allow you to scale your impact infinitely. Image
Anyone Can Create Leverage

"If you can't code, write books and blogs, record videos and podcasts."

You don't need to be technical to create scalable offers. Content creation is accessible to everyone.

You need leverage to build wealth.
You Decide Your Worth

"Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it."

My hourly rate is $5K/hr. Anything below that, I delegate or automate.

Your time is your most valuable asset; protect it.
Learn Constantly

"Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers."

Wealth creation requires a diverse skill set. Continuous learning is non-negotiable.

Build an uncommon skill combination to create unique value.
These principles aren't just theory.

They're the foundation of my success.

I've used them to build multiple 8-figure businesses and grow my audience to 2M+ followers.

But knowledge without action is useless. Image
Want to learn how to apply Naval's principles to your business?

I'll show you exactly how I've used leverage to generate $13.8M per year from content alone.

Learn how to turn your content into an automated lead-generation machine: founderos.com/discover/monet…
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.

Join 137,000+ subscribers here:

founderos.com/newsletter

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More from @matt_gray_

Oct 6
Steve Jobs once said:

"The most powerful person in the world is the storyteller."

But most people don’t know how to tell a good story.

13 storytelling techniques to make you unstoppable in business and life: Image
Start With A Powerful Hook

Jobs grabbed attention immediately in his 2007 iPhone launch:

"This is a day I've been looking forward to for 2.5 years."

Your audience's time is valuable. Don't waste time with formalities.

Hit them with something they can't ignore.
Create A Villain

For the iPhone, Jobs positioned clunky smartphones as the antagonists:

"The problem is they're not so smart and not so easy to use."

Every story needs conflict. Paint a picture of what's broken in your industry.

Give your audience something to root against.
Read 16 tweets
Oct 2
Harsh truth:

If you don’t have a personal brand, you’ll never be successful.

Here’s why you’re missing out on the biggest opportunity of your lifetime: Image
People trust people.

Brands like Tesla and Apple are huge, but their CEOs have even bigger followings. Why?

Because people connect with other people, not faceless companies.

Your personal brand is the key to scaling your business. Image
One of my biggest regrets:

Not building my personal brand sooner.

I spent years focusing on companies when I should have made myself the face.

As soon as I did, opportunities and cash flow followed.

Learn from my mistakes.
Read 13 tweets
Sep 29
Everyone with a laptop should make $50,000/month online.

Sadly, most people think it takes years to build.

Here’s the playbook I used to leverage my personal brand into a $13.8M/year empire: Image
Before I took control of my personal brand.

I was in the office building from 8 am to 2 am building Bitmaker - a coding bootcamp.

I swore by hustle culture and the “no days off” mantra.

I had no freedom. Image
Everywhere I looked, it was clear that the future of entrepreneurship was founder-led:

• Cost Plus Drugs: 140K followers. Mark Cuban: 9M
• Virgin: 250K followers. Richard Branson: 12M
• Square: 300K followers. Jack Dorsey: 7M

People follow people, not companies.
Read 14 tweets
Sep 28
The single most powerful habit for guaranteed success:

Doing less.

I’ve spent $680k on mentorships to learn how the greatest entrepreneurs make billions while working 4 hours a day.

Here’s what I learned: Image
Doing less has nothing to do with laziness.

It's about leverage. With the advice I learned, I've built multiple income streams that make me $1.1M/month by mastering this art.

Your success depends on what you choose NOT to do.

Doing less yields more. Image
Forget your to-do list. Instead, create a not-to-do list.

Mine includes:

• No emails before noon
• No social media on my phone
• No to business opportunities that don’t align with my purpose

Embrace the power of less.
Read 16 tweets
Sep 26
I’m 35.

I wasted years grinding 80-hour weeks, chasing the wrong opportunities, and being a toxic workaholic.

Learn from my failures.

Here’s what I would do if I had to start over at 18: Image
Trust Is The New Currency

In the attention economy, YOU are the product.

Your personal brand isn't just nice to have—it's essential for survival and success in the digital age.

People trust people, not logos.
The Future Is Founder-led

In 2024, the personal brands of leaders is critical, and the evidence is clear:

• Elon Musk: 199M followers. Tesla: 22M
• Tim Cook: 15M. Apple: 10M
• Sara Blakely: 2M. Spanx: 400K

People follow people, not faceless corporations.
Read 16 tweets
Sep 25
If you want to 10x your income by Christmas, read this: Image
I used to grind 80-hour weeks, chasing that elusive "next level."

Fast forward to today, I make $13.8M/year working just 4 hours a day.

The secret? It's not about working more. It's about leveraging yourself.

Here's how:
Focus on these 3 pillars to exponentially increase your income:

• Value Creation
• Scalability
• Leverage

Let’s break them down: Image
Read 14 tweets

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