Share this page!

Enter URL or ID to Unroll

You can paste full URL like: https://x.com/threadreaderapp/status/1644127596119195649
or just the ID like: 1644127596119195649

How to get URL link on X (Twitter) App

  1. On the Twitter thread, click on or icon on the bottom
  2. Click again on or Share Via icon
  3. Click on Copy Link to Tweet
  4. Paste it above and click "Unroll Thread"!
  5. More info at Twitter Help
Yasmine Khosrowshahi Profile picture
@yasminekho
Oct 15, 2024 • 15 tweets • 4 min read • Read on X
Scrolly
I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features. Image
2. Scarcity drives demand. Image
3. People don't care about your product. They care about what your product can do for them. Image
4. Marketing is not about which product you sell.
Marketing is about which story you tell. Image
5. What do you think you need to create content
V/S
What do you actually need to create content Image
6. Attract the audience with short-form content.
Keep the audience with long-form content. Image
7. Selling prevention is hard. Selling a cure is easy. Image
8. Do not order them to buy your stuff. Show them a dream. Image
9. Don’t confuse your customers with too many options. Image
10. Your product should complete your customer’s life. Image
11. Good hook with average content goes viral.
Average hook with good content flops. Image
12. Big money is made by selling status. Image
I hope you've found this thread helpful.

Follow me @yasminekho for more.

Like/Repost the quote below if you can:
If you want to grow your brand & dominate social media then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial
If you want to grow your brand & dominate on Instagram & TikTok then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Yasmine Khosrowshahi

Yasmine Khosrowshahi Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @yasminekho

Yasmine Khosrowshahi Profile picture
Feb 1
The Wild Story of Anastasia Soare

She convinced the world that eyebrows could transform your face—and your life.

The woman who turned $400 and a bizarre obsession with math into a

$3 BILLION EMPIRE🧵 Image
1/ Eyebrows were an afterthought in the beauty world.

In the late 80s, no one talked about eyebrow shape or balance.

And then came Anastasia Soare, an immigrant from Romania,

Who would revolutionize beauty standards forever?

But her journey wasn’t easy. Image
2/ In 1989, Anastasia landed in Los Angeles with $400 and barely spoke English.

She had no beauty contacts, no connections, and no idea how she would survive.

But she had one secret weapon: a strange, mathematical concept known as the Golden Ratio. Image
Read 15 tweets
Yasmine Khosrowshahi Profile picture
Jan 22
Burnout is a SLOW POISON that’s killing ambitious entrepreneurs every day.

I nearly collapsed while building my company over the past 5 years.

But no one cares about your health. That's why YOU SHOULD.

Here’s how to avoid burnout & still be successful: Image
Image
Burnout isn’t just feeling tired.

It’s a slow, invisible poison.

It drains your energy, clouds your thinking, and kills the joy in things you once loved.

Most entrepreneurs ignore it—until it’s too late.

Let’s break down what burnout really is.
Burnout feels like this:

- Constant exhaustion, no matter how much you rest

- Losing interest in work, even if you loved it before

- Irritability with family, friends, or team members

- Struggling to focus on even small tasks

It’s not just “being tired.” It’s a total collapse.
Read 13 tweets
Yasmine Khosrowshahi Profile picture
Jan 16
This is Asa Candler

The man who kept the world away from Coca-Cola's secret recipe

People say, "Only two unknown employees know this recipe."

What if both of them pass away?

And is this even a true story or just a marketing gimmick?

Let’s find out: Image
The original inventor of Coca-Cola was pharmacist John Pemberton.

In 1886, he was addicted to morphine after a Civil War injury.

To treat his pain, he formulated a medical tonic by mixing coca leaf extract, kola nut, and other secret ingredients.

He called it “Pemberton’s French Wine Coca.”Image
Image
But in 1886, prohibition laws hit Atlanta.

Alcohol-based tonics were no longer viable.

So, Pemberton reformulated his recipe, removing the wine and adding sugar syrup instead.

And just like that, Coca-Cola was born. Image
Read 20 tweets
Yasmine Khosrowshahi Profile picture
Jan 13
Hermes “Birkin” bags are better investments than gold.

But you can’t walk into the store & grab one off the shelf

Even if you have a million dollars in your pocket

Because you don't choose Hermes, Hermes chooses you

Here’s how they sell bags for the price of mansions: Image
It started in 1983 on a flight.

Jane Birkin—an actress—complained to the man beside her about how handbags were impractical.

That man was Jean-Louis Dumas, the CEO of Hermès.

Within months, he not only created Birkin Bags.

He created a luxury mythology.
But here’s the genius move:

You can’t walk into a store and just buy a Birkin.

Even if you’re ready to pay $100,000.

Hermès decides who gets to own one.

“You don’t choose the Birkin. The Birkin chooses you.”

It’s not a transaction.

It’s a privilege.
Read 16 tweets
Yasmine Khosrowshahi Profile picture
Jan 10
Kendall Jenner charges millions for a single Instagram post.

But a small Australian bikini brand got her to promote them for free.

No contracts. No payments. No ads.

How did they do it? The story will blow your mind... Image
Image
Triangl was a tiny Australian bikini brand with big dreams.

They couldn’t afford to hire mega influencers like Kendall Jenner.

And definitely couldn’t pay the millions Kendall charges for a single Instagram post.

So they came up with a clever marketing trick. Image
Instead of trying to get Kendall directly…

They targeted her circle of friends.

They sent their bikinis to her closest friends.

The friends loved the bikinis, they flaunted and posted about them. Image
Read 12 tweets
Yasmine Khosrowshahi Profile picture
Dec 25, 2024
Walk into Starbucks, you get one smell
Step into McDonald's, it’s another
Visit the Apple Store, and it’s different again

Ever wonder why?

These brands hack your senses to make you spend more.

It’s called sensory branding. Here’s how it works: Image
Image
1/ Sensory Branding: A Hidden Force in Marketing

You’ve probably never realized it, but brands have been using sensory cues to shape your buying decisions for decades.

From the smell of fresh coffee at Starbucks to the sounds of music in retail stores—this is sensory branding at work.
2/ The Aroma of Success: Starbucks’ Secret Weapon

Next time you step into a Starbucks, notice the sweet aroma of freshly brewed coffee.
It's no accident.

Starbucks uses smell as a way to subconsciously pull you in, trigger cravings, and make you feel comfortable.

That scent creates a sensory connection that leads to more sales.
Read 14 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

Send Email!

:(