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Yasmine Khosrowshahi

@yasminekho

Oct 15 • 15 tweets • 4 min read • Read on X

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I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features.

2. Scarcity drives demand.

3. People don't care about your product. They care about what your product can do for them.

4. Marketing is not about which product you sell.
Marketing is about which story you tell.

5. What do you think you need to create content
V/S
What do you actually need to create content

6. Attract the audience with short-form content.
Keep the audience with long-form content.

7. Selling prevention is hard. Selling a cure is easy.

8. Do not order them to buy your stuff. Show them a dream.

9. Don’t confuse your customers with too many options.

10. Your product should complete your customer’s life.

11. Good hook with average content goes viral.
Average hook with good content flops.

12. Big money is made by selling status.

https://twitter.com/2950523891/status/1846173195977871669

I hope you've found this thread helpful.

Follow me @yasminekho for more.

Like/Repost the quote below if you can:

https://twitter.com/2950523891/status/1846173195977871669

If you want to grow your brand & dominate social media then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

If you want to grow your brand & dominate on Instagram & TikTok then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

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More from @yasminekho

Yasmine Khosrowshahi

@yasminekho

Nov 20

Ever wondered why

- Netflix's logo is red?
- McDonald's logo is yellow?

It’s not about aesthetics – it’s about psychology.

Colour choices shape how we see them.

Let’s decode 10 colours & what they mean in branding:

Read 15 tweets

Yasmine Khosrowshahi

@yasminekho

Nov 15

I run a $30k/month marketing agency & trust me on this one.

You don't have to spend thousands of $$$ on marketing courses.

Here are 15 lines that will teach more than any $1000 courses:

1. People often make purchasing decisions based on feelings rather than solely relying on logic or rationality.

2. 90% of the marketing lessons taught in business schools are useless. They teach you lessons from multi-million & billion dollar companies. Whereas you need marketing for your small online business. What works for a million dollar company won’t work for your small business.

Read 18 tweets

Yasmine Khosrowshahi

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Nov 14

In 1970s, Burger King brought McDonald's to their knees

McD was ruling the fast food market—it was their era

But Burger King(New player) saw something that McDonald's couldn't

BK launched one campaign that changed the fast food industry forever

Here’s the full story:

McDonald's formula was simple but powerful: “One size fits all.”

The secret to McDonald's success? They served everyone the same thing.

Every burger was made exactly the same way, every time.

Customers always knew what to expect, and this consistency fuelled McDonald's rapid growth.

Efficiency was McDonald's bread and butter.

From the kitchen layout to the cooking techniques, McDonald's streamlined every step of their process.

They cut down cooking times, minimised customization, and served up fast food faster than anyone else.

No delays, no fuss, just quick, predictable service.

Read 18 tweets

Yasmine Khosrowshahi

@yasminekho

Nov 2

Sick of spending $$$ to get customers?

Wondering how to get customers without the hefty price tag?

Let me reveal the content strategy we use at our agency

To win customers without breaking the bank:

Most people think content strategy is just about posting 4 posts a week

But it’s more than that.

The right content strategy can directly reduce customer acquisition costs (CAC).

Here’s how to strategically leverage content to get high-value customers at a lower cost.

1/

First, focus on creating content that moves prospects down the funnel.

Top-of-funnel content is great for visibility(Attracts audience), but mid and bottom-of-funnel content converts.

Create guides, case studies, and ROI-focused content to show your value upfront.

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Yasmine Khosrowshahi

@yasminekho

Nov 1

You're bad at selling because you don't know Heuristics.

It is a force that drives your customers to buy.

8 powerful heuristics every business owner should know:

1. Ambiguity Effect

Explanation: People tend to avoid options where the outcome seems ambiguous or unclear.

How to Use: Clarify the benefits and outcomes of your product. Avoid uncertainty in descriptions and provide detailed, confident messaging about what customers can expect.

2. Veblen Effect

Explanation: Some customers associate higher-priced products with higher status and quality, making them more attractive.

How to Use: If you’re targeting a premium market, consider raising your prices to signal exclusivity and luxury. Position your product as aspirational to take advantage of this bias.

Read 12 tweets

Yasmine Khosrowshahi

@yasminekho

Oct 27

It's 1980s.

Nike is sinking.

Reebok’s kicking their butt…

Michael Jordan is about to leave Nike for Adidas.

So Nike held a 24-hour shoe design contest to find a design wizard.

What happened next saved Nike from disaster…

The winner of the contest was Tinker Hatfield.

A former athlete turned architect who wasn't even a shoe designer.

But he understands the pain of an athlete & their struggles because he himself was a pole vaulting champion of his time.

So he mixed his passion for sports & design experience to design a shoe.

While other designers played it safe in concert, Tinker pulled an all-nighter and came up with wild concepts.

Nike was impressed & they made him a lead designer of Nike.