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Yasmine Khosrowshahi Profile picture
@yasminekho
Oct 15, 2024 • 15 tweets • 4 min read • Read on X
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I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features. Image
2. Scarcity drives demand. Image
3. People don't care about your product. They care about what your product can do for them. Image
4. Marketing is not about which product you sell.
Marketing is about which story you tell. Image
5. What do you think you need to create content
V/S
What do you actually need to create content Image
6. Attract the audience with short-form content.
Keep the audience with long-form content. Image
7. Selling prevention is hard. Selling a cure is easy. Image
8. Do not order them to buy your stuff. Show them a dream. Image
9. Don’t confuse your customers with too many options. Image
10. Your product should complete your customer’s life. Image
11. Good hook with average content goes viral.
Average hook with good content flops. Image
12. Big money is made by selling status. Image
I hope you've found this thread helpful.

Follow me @yasminekho for more.

Like/Repost the quote below if you can:
If you want to grow your brand & dominate social media then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial
If you want to grow your brand & dominate on Instagram & TikTok then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

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More from @yasminekho

Yasmine Khosrowshahi Profile picture
Apr 14
This video is a 40-min masterclass by David Lynch on creativity, intuition & ideas.

He reveals:
- How intuition beats intellect
- Why the idea dictates everything
- Why chasing careers mean nothing

12 lessons from Lynch that will change how you think about creativity forever:
1. He didn’t become a director because he loved directing. He became one because an idea demanded motion.

Lynch wanted to be a painter, not a filmmaker

Then one day he saw a painting “move” in his mind:
the green coming out of black
the sound of wind
a living image

That moment changed everything.

He didn’t choose film as a career path. He followed an idea into a new medium
2. Great creative lives often begin with obsession, not strategy. Lynch didn’t start with a 10-year plan.

He started with curiosity

He made Six Men Getting Sick as an experiment
Then The Alphabet
Then The Grandmother

Each project led to the next one

That’s how most real creative careers happen:
not through careful planning
but through one obsession creating the conditions for the next
Read 14 tweets
Yasmine Khosrowshahi Profile picture
Apr 8
In 2013, Harvard professor gave a 1 hour masterclass on how to build a meaningful life.

This talk reveals why:

- Success is a broken metric
- “Having it all” is a dangerous illusion
- One idea silently determines your entire life

15 lessons from Prof. Howard Stevenson:
1. Success is not a destination. It’s a moving target.

Stevenson challenges the most basic assumption:
That success is something you “arrive” at.

The moment you say “I’m successful,”
you stop growing.

Success isn’t a fixed state
It’s a continuous process of becoming

And the moment you freeze it,
you begin to decline
2. The biggest lie: success has a single definition

Ask 100 people what success means
You’ll get 100 different answers

Money
Status
Freedom
Family
Impact

There is no universal metric

Which means:
If you’re chasing someone else’s definition
You’re building someone else’s life
Read 18 tweets
Yasmine Khosrowshahi Profile picture
Apr 6
In 2013, Professor Marc Brackett gave a masterclass on emotional intelligence.

20+ years of research at Yale University.

His frameworks:
- Emotions drive decisions
- Awareness beats control
- Regulation=real power

14 lessons that will rewire how you understand emotions:
1. We’ve been taught one dangerous idea:

“Control your emotions or they’ll control you.”

Reality is different.

Emotions are not the enemy.
They are data.

Ignore them → you suffer
Understand them → you gain leverage
2. Most people can’t answer a simple question:

“How are you feeling?”

Not because they don’t feel
But because they lack the vocabulary.

If you can’t name it,
you can’t manage it
Read 16 tweets
Yasmine Khosrowshahi Profile picture
Mar 23
In 2009, Stanford professor Robert Sapolsky explained why depression is not a mental problem but a biological breakdown.

He revealed:

- Why “just be strong” is nonsense
- Why stress rewires your future
- How biology + psychology collide

15 lessons on the science of depression:
1. Depression is not sadness

Sapolsky draws a brutal distinction:

Feeling low after bad news ≠ depression

Real depression is:

the inability to feel pleasure

Even when life improves, the brain cannot register it.
2. The most dangerous symptom is invisible

Depression’s core is anhedonia:

You can’t enjoy:

• success
• relationships
• beauty
• progress

A disease that removes pleasure from life is uniquely devastating.
Read 18 tweets
Yasmine Khosrowshahi Profile picture
Mar 17
In 2018, Stanford professor Matt Abrahams gave a masterclass on why most people fail to communicate well.

He broke down:

- The structure every message needs
- Why audiences stop listening
- The psychology of attention

15 lessons that'll make your communication unforgettable:
1. Most communication fails because it has no clear goal

Before you speak, ask yourself 3 questions:

What should people know
What should they feel
What should they do

If you can’t answer these, your message will be forgettable.
2. Communication success isn’t “getting through it”

Most people judge their presentation like this:

“I survived.”

That’s not success.

Real success is when your audience:

• understands your message
• feels something
• takes action afterward
Read 17 tweets
Yasmine Khosrowshahi Profile picture
Mar 6
In 2023, Stanford professor Matt Abrahams gave a masterclass on how to think fast & speak smartly on the spot.

He explained:
• Why anxiety destroys clarity
• How structure beats intelligence
• Secret to spontaneous charisma

12 lessons to master communication in real time:
1. Most communication happens spontaneously

Presentations are planned.

But real life isn’t.

Job interviews
Meetings
Feedback
Networking
Small talk

Your success often depends on how you respond in unexpected moments.
2. Anxiety is the biggest communication killer

Up to 85% of people feel nervous in high-stakes conversations.

Your body enters fight-or-flight mode:

• Dry mouth
• Fast heart rate
• Brain freeze
• Sweating

The problem isn’t competence.

It’s physiology.
Read 15 tweets

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