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Yasmine Khosrowshahi

@yasminekho

Oct 15 • 15 tweets • 4 min read • Read on X

Scrolly

I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features.

2. Scarcity drives demand.

3. People don't care about your product. They care about what your product can do for them.

4. Marketing is not about which product you sell.
Marketing is about which story you tell.

5. What do you think you need to create content
V/S
What do you actually need to create content

6. Attract the audience with short-form content.
Keep the audience with long-form content.

7. Selling prevention is hard. Selling a cure is easy.

8. Do not order them to buy your stuff. Show them a dream.

9. Don’t confuse your customers with too many options.

10. Your product should complete your customer’s life.

11. Good hook with average content goes viral.
Average hook with good content flops.

12. Big money is made by selling status.

https://twitter.com/2950523891/status/1846173195977871669

I hope you've found this thread helpful.

Follow me @yasminekho for more.

Like/Repost the quote below if you can:

https://twitter.com/2950523891/status/1846173195977871669

If you want to grow your brand & dominate social media then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

If you want to grow your brand & dominate on Instagram & TikTok then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

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More from @yasminekho

Yasmine Khosrowshahi

@yasminekho

Oct 27

It's 1980s.

Nike is sinking.

Reebok’s kicking their butt…

Michael Jordan is about to leave Nike for Adidas.

So Nike held a 24-hour shoe design contest to find a design wizard.

What happened next saved Nike from disaster…

The winner of the contest was Tinker Hatfield.

A former athlete turned architect who wasn't even a shoe designer.

But he understands the pain of an athlete & their struggles because he himself was a pole vaulting champion of his time.

So he mixed his passion for sports & design experience to design a shoe.

While other designers played it safe in concert, Tinker pulled an all-nighter and came up with wild concepts.

Nike was impressed & they made him a lead designer of Nike.

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Yasmine Khosrowshahi

@yasminekho

Sep 28

If you truly understand manifestation

You can get anything you put your eyes on.

But 99.99% of you are missing the secret ingredient.

Here are 8 videos that reveal the secret of "HOW to manifest":

1. Your thoughts and feelings change each and every cell with every passing moment. By the end of the year, you have a new body as a result of your thoughts.

2. Just thinking about what you want is not enough. Feel the emotion of achieving that goal.

Read 12 tweets

Yasmine Khosrowshahi

@yasminekho

Sep 10

Domino’s was losing to Pizza Hut.

So they launched the "Paving for Pizza" campaign fixing potholes in customers' hometowns.

The results?

→ 14% sales boost
→ 21,000 potholes filled
→ Stock hit an all-time high

Here's how they executed this genius marketing stunt:

Domino's was struggling to win the delivery battle against Pizza Hut & they needed a way to stand out.

So they did something completely unexpected:
They started fixing potholes.
Yes, you read that right.

This is the story of how Domino’s turned road repair into a marketing win:

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They offered to repair potholes in towns across America to ensure a smooth ride for your pizza delivery.

The idea was...

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Yasmine Khosrowshahi

@yasminekho

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Jeff Bezos built his empire based on one skill:

DECISION MAKING.

His unique frameworks shaped his success:

- One-way door decision
- Two-way doors decision
- Gut over analysis framework
- Regret Minimisation Framework

And many more...

Let's decode each one of them:

Jeff Bezos uses a simple yet profound concept to classify decisions:

Two-way doors and one-way doors.

Two-way doors are reversible decisions; if you don't like what’s on the
other side, you can go back.

One-way doors are irreversible, demanding more caution and deliberation.

Bezos often found himself as the "Chief Slowdown Officer" at Amazon.

For one-way door decisions, he insisted on thorough analysis and multiple perspectives, ensuring that the decision was as informed as possible
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Yasmine Khosrowshahi

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Jul 25

I’ve collected hilarious ads of brands mocking their rivals.

1. Apple mocking Android phones

2. Audi trolling other car brands

3. Pepsi mocking CocaCola

Read 13 tweets

Yasmine Khosrowshahi

@yasminekho

Jun 21

I'm 27

At 22, I was fired from my job and had no idea about my future

Then I discovered Stoicism & it changed my life forever

9 lessons I learned from Stoic philosophy:

1. Don't get affected

You can't control what happens to you

But you can control how you respond to it

How do you handle it emotionally?

You should be unaffected despite the effect

2. Anxiety is inside you

It's not the outside that causes anxiety; it's your expectations

You expect:
- Meetings to go well
- Certain work results
- People's behavior to be a certain way

But not all these things are under your control
You’ll free yourself when you realize that