Thread by @yasminekho

I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features.

2. Scarcity drives demand.

3. People don't care about your product. They care about what your product can do for them.

4. Marketing is not about which product you sell.
Marketing is about which story you tell.

5. What do you think you need to create content
V/S
What do you actually need to create content

6. Attract the audience with short-form content.
Keep the audience with long-form content.

7. Selling prevention is hard. Selling a cure is easy.

8. Do not order them to buy your stuff. Show them a dream.

9. Don’t confuse your customers with too many options.

10. Your product should complete your customer’s life.

11. Good hook with average content goes viral.
Average hook with good content flops.

12. Big money is made by selling status.

I hope you've found this thread helpful.

Follow me @yasminekho for more.

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