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Yasmine Khosrowshahi

@yasminekho

Oct 15 • 15 tweets • 4 min read • Read on X

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I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features.

2. Scarcity drives demand.

3. People don't care about your product. They care about what your product can do for them.

4. Marketing is not about which product you sell.
Marketing is about which story you tell.

5. What do you think you need to create content
V/S
What do you actually need to create content

6. Attract the audience with short-form content.
Keep the audience with long-form content.

7. Selling prevention is hard. Selling a cure is easy.

8. Do not order them to buy your stuff. Show them a dream.

9. Don’t confuse your customers with too many options.

10. Your product should complete your customer’s life.

11. Good hook with average content goes viral.
Average hook with good content flops.

12. Big money is made by selling status.

https://twitter.com/2950523891/status/1846173195977871669

I hope you've found this thread helpful.

Follow me @yasminekho for more.

Like/Repost the quote below if you can:

https://twitter.com/2950523891/status/1846173195977871669

If you want to grow your brand & dominate social media then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

If you want to grow your brand & dominate on Instagram & TikTok then book a call with me.

Let's see if we're a perfect fit.
calendly.com/blueticksocial

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More from @yasminekho

Yasmine Khosrowshahi

@yasminekho

Sep 28

If you truly understand manifestation

You can get anything you put your eyes on.

But 99.99% of you are missing the secret ingredient.

Here are 8 videos that reveal the secret of "HOW to manifest":

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2. Just thinking about what you want is not enough. Feel the emotion of achieving that goal.

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Yasmine Khosrowshahi

@yasminekho

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Domino’s was losing to Pizza Hut.

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The results?

→ 14% sales boost
→ 21,000 potholes filled
→ Stock hit an all-time high

Here's how they executed this genius marketing stunt:

Domino's was struggling to win the delivery battle against Pizza Hut & they needed a way to stand out.

So they did something completely unexpected:
They started fixing potholes.
Yes, you read that right.

This is the story of how Domino’s turned road repair into a marketing win:

In 2018, Domino’s launched the "Paving for Pizza" campaign.

They offered to repair potholes in towns across America to ensure a smooth ride for your pizza delivery.

The idea was...

If the roads are better, your pizza arrives in perfect condition.

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Yasmine Khosrowshahi

@yasminekho

Aug 20

Jeff Bezos built his empire based on one skill:

DECISION MAKING.

His unique frameworks shaped his success:

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And many more...

Let's decode each one of them:

Jeff Bezos uses a simple yet profound concept to classify decisions:

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Two-way doors are reversible decisions; if you don't like what’s on the
other side, you can go back.

One-way doors are irreversible, demanding more caution and deliberation.

Bezos often found himself as the "Chief Slowdown Officer" at Amazon.

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Yasmine Khosrowshahi

@yasminekho

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I’ve collected hilarious ads of brands mocking their rivals.

1. Apple mocking Android phones

2. Audi trolling other car brands

3. Pepsi mocking CocaCola

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Yasmine Khosrowshahi

@yasminekho

Jun 21

I'm 27

At 22, I was fired from my job and had no idea about my future

Then I discovered Stoicism & it changed my life forever

9 lessons I learned from Stoic philosophy:

1. Don't get affected

You can't control what happens to you

But you can control how you respond to it

How do you handle it emotionally?

You should be unaffected despite the effect

2. Anxiety is inside you

It's not the outside that causes anxiety; it's your expectations

You expect:
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- Certain work results
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But not all these things are under your control
You’ll free yourself when you realize that

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Yasmine Khosrowshahi

@yasminekho

May 11

Albert Einstein showed us the 8th wonder of the world

Compounding

But hardly anyone knows how it affects our life

Here's how it works:

Let's start with the basics of interest

There are two types of interest:

1. Simple interest - The interest you get on the principal amount
2. Compound interest - The interest you get on the principal amount + interest

Basically, compounding is the interest you get on interest

But compounding is not limited to only finance/money.

It plays an important role in every aspect of our life.

As Naval Ravikant said, "All the returns in life come from compound interest."
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