The first sensible way is to go to a store that sells fragrances. Spritz some on some test strips and sniff. Of the ones you like, choose two so spray on the inside of your wrist. Walk out and go about your day and see how the fragrance changes over time.
I personally don't buy the idea that fragrances interact with your "skin chemistry." IMO, this is a marketing gimmick masquerading as pseudo-science that sales associates use to make you feel unique and special. But it is true that a scent changes over time.
This change is broken into three stages: top, heart, and base. Top notes are often very "fresh" (citrusy, aquatic, etc). Basenotes are often things like musk and woods. Heart is your journey between these. As the scent evolves, you'll get to smell these "layers."
Depending on the concentration of aromatic oils, a fragrance can go through this journey quickly. Cologne has the lowest concentration, so it disappears quickly. I try to only buy eau de toilette (EdT) and eau de perfum (EdP) because they last longer (more sniffs per dollar)
Smelling something at a counter immediately after spritzing it doesn't give you the full picture, as you're often only gettin the fresh top notes. You want to see what's left on your skin as the scent evolves. So choose two and wear them for a day. If you like, buy. Done!
The other approach is more "hobbyist." Maybe you have a nerdy personality, like me, and want to learn about the subject—smelling different scents, getting a sense of what notes you like, exploring the idea of seasonal fragrances, etc.
If you suspect you're a nerd, then buy Perfumes: The A-Z Guide by Luca Turin and Tania Sanchez. It has some great introductory chapters and tons of perfume reviews, so you can see what they think before sampling something. This can lead you down rabbit holes.
Claire Vukcevic’s “top ten” guides at Basenotes are also helpful and she has a great fragrance blog called Take One Thing Off. When you sample something, look up the notes at Fragrantica. Try to identify what you like or dislike. Maybe you like the note of rose but hate oud.
As you identify these themes, you'll be more able to home-in on what you like. I've found that I love gourmands, so I'm always interested if there's a vanilla or tonka note somewhere. Speciality shops such as Scent Bar are also be much better than your basic mall stand.
These shops tend to carry more indie and niche fragrances, where I think perfumers can express a bit more creativity. Some stuff can be pretty weird, but this area can also be very fun!!
I also like Twisted Lily, Ministry of Scent, and ZGO Perfumery.
You can join online fragrance communities and forums. There's a pretty vibrant YouTube community where people review perfumes. Luca Turin has a Substack. All of these resources can help you delve into what I think is a very fun hobby adjacent to menswear.
As stated in my original tweet, I think the worse way to choose a fragrance is to choose something that you think will get you laid. Sometimes men use the term "panty droppers" to describe a scent they think will be irresistible to women. This is super corny.
It also doesn't work. Women pick up on the scents that douchebags wear, and if they detect that on you, they will associate you with that type of unpleasant character. It only makes sense to choose a fragrance that *you* like. Wear what makes you happy.
Lastly, I strongly suggest trying to get samples before committing a bottle. Scent is very personal. If you're shopping online, Lucky Scent, The Perfumed Court, and Surrender to Chance sell samples. You can also sometimes get samples from a perfumer's website.
I will leave you with this excerpt by Tania Sanchez, which outlines the journey many people take when they find their taste in fragrances. I think it's also true of clothes, fountain pens, and almost any other hobby.
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If you're interested in bespoke tailoring and based in the United States, I have some trunk show announcements to share with you. Since Twitter recently changed their formatting options, I will be doing this as a thread. 🧵
Matthew Gonzalez
There's a long history of cross-border influence and immigration in tailoring, but as far as I know, Matthew Gonzalez is the first American to operate under his own banner on Savile Row. Born and raised in Southern California, he moved to London about twenty years ago to pursue a degree in bespoke tailoring from the London College of Fashion. Thereafter, he climbed the ranks — moving from undercutter at Thom Sweeney to cutter at Dunhill and eventually Huntsman, where he achieved his longtime goal of cutting on Savile Row.
Today, he runs his own firm, where he merges his California sensibility with his training in British bespoke craftsmanship. He recently told me he admires a photo of JFK staring out of a window. The President dressed in a dark worsted suit, white button-up shirt, and dark silk necktie, but everything about the photo looks very casual and relaxed. This, he told me, is what American style means to him.
Gonzalez cuts suits and sport coats inspired by that mid-century American tailoring, although he's adamant about not wanting the clothes to look like historical costumes. Thus, while the jackets have a soft, natural shoulder line, he sticks with front darts and prefers side vents (rather than the dartless front and hook vent characteristic of Ivy Style). The lapels have a moderate width and minimal belly (the curve sometimes distinguishing an older style of British tailoring). The garments are designed so they can be teamed with a dress shirt and tie, or something more casual such as a chambray button-up.
Given Gonzalez's penchant for slightly more relaxed, casual attire, it's no surprise that he also offers made-to-measure suede jackets, wool-cashmere shawl collar cardigans, and denim Western shirts (made without the contrast stitching, so they look more at home with tailoring). He's also one of the few bespoke tailors I've met who "gets it" when it comes to the polo coat, arguably the most iconic of American overcoat styles. Gonzalez tells me he thinks a polo coat should have letter box patch pockets, a half belt, gauntlet cuffs, an inverted back pleat, and a center button vent. But crucially, he also thinks the split-sleeves should be made with a lapped seam. To my eye, this makes the garment more casual and sporty—truer to its original roots—and allows the tailor to shape the sleevehead.
Consider Gonzalez if you share the same sensibilities: a love for classic American tailoring, but a suspicion of styles that are too anachronistic, and a bias towards clothes that feel more relaxed and casual. The point about Gonzalez using a split-sleeve with a lapped seam demonstrates that he takes care of details that may not occur to a client, but will be appreciated years down the road.
Taillour
In bespoke tailoring, there's a generally accepted rule that most clients would do well to observe: choose a company based on their house style and stay close to it. The term "house style" refers to the tailor's established methods, which combine to create clothes with a distinguishable fit and feel. Just as you wouldn't order burritos from a ramen chef, you shouldn't ask an English tailor for an Italian jacket (or vice versa).
Taillour is one of the few exceptions. Co-founder and head cutter Fred Nieddu has worked in the bespoke tailoring industry for decades, cutting for firms such as Thom Sweeney and even teaching pattern drafting courses at the London College of Fashion. A good percentage of his current workload involves making clothes for films and TV shows. In fact, you may have seen his creations. He made all the menswear for the Netflix series The Crown, the suits in the film The Phoenician Scheme, and one of the colorful costumes for Wonka. Given this experience, he's more flexible than most tailors regarding what he's willing and able to make.
Still, I think it's always a good idea to stay close to the house style. I think of Taillour's house style as very soft but architectural in its lines. Nieddu uses a full body canvas and only a bit of laptair near the wearer's collar bone to prevent the jacket from sinking. The shoulders are minimally padded, giving the garments a very light feel. While Neapolitan tailors are known for a similar construction, Taillour's jackets have a bit more room and shape. The shoulder line is very straight, and the chest is slightly full. When combined with those characteristically straight lapels and larger jacket collar, I find Taillour's jackets have an angular appearance reminiscent of Apparel Arts drawings.
Consider Nieddu if you want a tailor who's a bit more flexible in terms of what they're willing to make (although, again, I recommend tweaking at the margins, not bringing in a photo of something and asking for it to be copied). He has also made clothes for women, which will be useful if you're looking for someone who can make a women's suit, sport coat, or overcoat.
Summer is around the corner and soon you'll read a bunch of tweets about how every man should have a pair of loafers.
I don't think anyone needs anything, but if you're shopping for a pair, let me show you how to think about loafers. This applies to any wardrobe item. 🧵
When it comes to choosing loafers, a simple answer will go something like this: "Such-and-such brand makes the best pairs." Or "Here's a hierarchy of loafers." IMO, such approaches are reductive and often devolve into trend or status pursuits.
Let me show you another approach.
As always, it's helpful to start at the beginning.
There are a few origin stories for loafers, but most lead back to Norway. If menswear lore is to be believed, then the penny loafer comes from a simple slip-on shoe known as the teser, which was once worn by Norwegian peasants.
Someone asked if I could tell them where to buy a pair of good chinos. In this thread, I will tell you, but my answer is not simple. On the upside, I think this is a better approach when shopping for clothes and you can apply it to any kind of item. 🧵
A simple answer will go something like this: "Such-and-such makes the highest quality chinos." Or "this brand provides the best value." While potentially useful in some respects, I don't think this gives you the fullest picture.
Instead, let's start at the beginning.
During the 1898 Spanish-American War, US troops stationed in the Philippines wore sand-colored pants made from a heavy cotton twill woven in China. Since the Philippines had been under Spanish colonial rule at this time, the locals call these "pantalones chinos" (Chinese pants).
One day, "It" will happen, by which I mean sudden and unexpected news that you want to celebrate. In such cases, you will want the right outfit. 🧵
What do I mean by "It?" I mean that joyous moments are not always something you can plan for. Perhaps you received a pay raise or got accepted at a waitlisted school. Perhaps a loved one is now cancer-free. Such moments can be sudden and unexpected — and you want to be prepared.
Of course, you can always celebrate in the same clothes you wear to bed. But IMO, this diminishes the moment. Thus, it's nice to special outfits for "It," even if you don't wear them all the time. It's similar to toasting a special glass of champagne and drinking water.
In the 1950s, Irving Penn traveled across London, Paris, and NYC to take portraits of workers in their work clothes. These clothes at the time were not considered glamorous — they would not have shown up on fashion runways — but they demonstrate a simple aesthetic principle 🧵
Consider these outfits. How do you feel about them? Are they charming? Repulsive? Stylish?
If you consider them charming and stylish, as I do, then ask yourself: what makes them charming and stylish? Why are you drawn to the outfits?
As I've mentioned before, I think outfits look better when they have "shape and drape." By shape, I mean the outfit confers a distinctive silhouette. If these men took off their clothes, we can reliably guess their bodies would not be shaped like this:
If you're just dipping your toes into tailored clothing, start with a navy sport coat. This is something you can wear with a button-up shirt and pair of trousers, or something as casual as a t-shirt and some jeans. It's easily the most versatile jacket.
Key is to get something with texture so it doesn't look like an orphaned suit jacket. Spier & Mackay has great semi-affordable tailoring. Their navy hopsack Moro is made from pure wool and a half-canvas to give it shape. Classic proportions and soft natural shoulder