derek guy Profile picture
Nov 5, 2024 25 tweets 11 min read Read on X
Clothes have long been political. 🧵
In late 19th cent, Victorian feminists started wearing a long one-piece form of underwear known as the union suit. This was part of a dress reform movement, where women wanted to be more comfy. Men later adopted this type of women's underwear & turned the top half into t-shirts Image
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When Keir Hardie, founder of the Labour Party, was elected as MP, he showed up to his first day of work in a suit. Proper MP uniform at the time was a frock coat and silk top hat, but Hardie wore a suit to signal his allegiance to the working classes. The press was scandalized. Image
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In the US, a similar shift was happening. Those who owned the means of production (capitalists) and those who managed those means (managers) adopted three-roll-two suits, button-down collars, and rep striped ties. This uniform hid class differences. Image
In his 1919 muckraking exposé The Brass Check, Upton Sinclair wrote about people who worked in offices and those who labored in the mailrooms below. This is where we got the terms "white collar" and "blue collar," which allowed ppl to sidestep uncomfortable discussions of class. Image
Sinclair knew that middle managers often thought of themselves as part of the capitalist class because they wore similar clothes and ate similar foods, even though their material interests were more aligned with blue collar laborers. From his essay: Image
During the 1920s through 40s, ethnic minorities—most of them Blacks and Latinos, although also some Asian Americans—wore an oversized style known as the zoot suit. For them, the style represented ebullience and swagger; for white middle class America, it was unseemly and sinister Image
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Many felt it was unpatriotic to wear so much cloth in the face of war time rationing. So in the brewing stew of racial tensions in 1943 Los Angeles, some sailors went around beating up young Latinos for wearing these big clothes. This was known as the Zoot Suit Riots. Image
A similar thing happened in Nazi-occupied France. Supporters of the Vichy government hated the oversized clothes on young Parisians known as les zazous. They associated the clothes with degenerate taste in music and language (jazz and slang), as well as sympathy for Jews. Image
During the Civil Rights movement, many organizers knew they had to put on the appearance of white middle class respectability in order to be taken seriously. But when they went into rural locales, those same suits alienated people, so the wore denim and workwear. Image
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It was also around this time that many younger people started to become disillusioned by the suit, as it became too closely tied with the establishment and a kind of suburban, bourgeoise lifestyle. The film The Man in the Gray Flannel Suit is about this struggle with conformity. Image
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With the Civil Rights movement, feminist movement, anti-war protests, and counter-cultural movements in the background, many young people sought other aesthetics. Thus we get the blooming of countercultural aesthetics, such as Jimi Hendrix's (bespoke) floral creations. Image
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After the Stonewall Riots, many in the LGBTQ+ community were sick of living in the shadows. For many gay men, reaching into their closet was a way for them to come out of it. Taking inspiration from transgender sex workers, some adopted what became known as “radical drag.”
This style blurred the line between masculine and feminine by combining the more extreme symbols of both. Gold lamé dresses were worn with work boots, pink tutus were paired with army jackets, and bearded faces were caked with make-up. The look proclaimed a person's identity. Image
These ideas would be later carried forward by protopunk bands such as The New York Dolls, who performed in feminine dresses, long hair, and glitter-glam make-up. Their laer music influenced The Sex Pistols, Kiss, the Ramones, Guns N’ Roses, and the Smiths. Image
Many gay men during this period also didn't like the idea that being gay meant you were feminine, so they took on the traditional visual markers of hyper masculinity. Often, this meant adopting a working-class aesthetic, but tightened up to sexualize it. Image
Writer Frances Fitzgerald dubbed this the "The Clone Look" or "The Castroids" for people around San Francisco's Castro Street. It was "cowboy or bush pilot: tight blue jeans, plaid shirts, leather vests or bomber jackets, and boots. The new look was ‘gender-eccentricity.'"
If this style looks familiar it's because it has now become mainstream, even wore by the loudest of anti-LGBTQ+ voices. Tight work clothes signal this is not about function but identity. But since so many people wear it nowadays, the in-group LGBTQ+ signal is now lost. Image
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To me, it's undeniable that clothes are political because we're currently living through one of the most politicized clothing. Many states have tried to pass bans on drag shows, even when no children are present. That's essentially about how people are allowed to dress. Image
We can't imagine the sexual and gender revolutions of the last 100+ years while confining men to suits and women in sundresses. Clothing is inherently political because it's a way for people to identify with groups and express their individuality within them.
The expansion of dress practices goes hand-in-hand with who we think counts in our nation. First, we collapsed the visual distinction between white, straight men of certain social classes: aristocrats, capitalists, and managers. Gone was the frock coat; this was the age of suits. Image
As the 20th century marched forward, dress influence flowed not just from those with financial capital, but also those with cultural capital: workers, artists, musicians, etc. This again went hand-in-hand with the pro-labor and Civil Rights movement. Image
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The political movements around gender and sexuality have also spawned new aesthetics, such as drag and punk. When Vivienne Westwood and Malcolm McLaren opened their radical shop on London's King's Road, they named it SEX (all caps so you couldn't mistake it). Image
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I've often said that dress is a type of social language, and since everything is political, dress reflects not only key dimensions of our identity (e.g., gender, sexuality, class, etc), but also the political zeitgeist and structures. As politics change, so do our dress habits.
In fact, understanding the cultural and political dimensions of clothing is the easiest way to dress better. This frees you from thinking about dress as a series of meaningless trends shaped by editors and designers. It becomes about social history and stories. Image

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More from @dieworkwear

Oct 8
Have you ever noticed that old clothes online sometimes look better than old clothes in your closet?

Why is that? 🧵 Image
It's often said that clothes were better made in the past. This is true to some degree, although the discussion is often narrowly focused on durability.

In this thread, I'll focus on something else: how clothes age, which affects how long you enjoy wearing them. Image
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I'll give you some examples.

A hundred years ago, denim was mostly woven on slow shuttle looms, which produced a narrow-width fabric that was finished with a self-edge (selvedge). This fabric was taken straight off the loom and given to factories.

YouTube bluelabamsterdam8250
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Read 17 tweets
Oct 4
This is a great question.

How much does a handmade necktie cost? And why does it cost as much as it does? 🧵
A couple of years ago, I saw Jesse Watters on Fox News say that Otaa ties are "the best ties in the world."

So I bought one.
Otaa is an Australian neckwear company that has been showing up a lot in American politics. Along with Jesse Watters, they appear to be favored by RFK Jr. and his top deputy, Jim O’Neill. Image
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Read 25 tweets
Sep 26
Let me tell you a beautiful story about this couch. 🧵

IG msviciousdesign
Some will recognize these motifs as Mughal paintings, which flourished on the Indian subcontinent sometime between the 16th and 18th century. But menswear nerds will recognize them as something else: Drake's of London.

Left: thrifted couch
Right: Drake's of London scarf Image
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Drake's of London is a menswear label that started in the 1970s, initially with men's accessories, but having since grown to a full line of apparel. They are known for many things, but this print is perhaps their most famous. It appears on scarves, pocket squares, and even ties. Image
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Read 24 tweets
Sep 16
Style lessons from Robert Redford, one of the most stylish men in the last century. 🧵 Image
A tailored jacket continues to be one of the most flattering things you can wear. However, for it to look good, it has to fit right. That means a jacket that bisects you halfway from your collar to the floor when you're in heeled shoes. Also trouser + suit jacket silhouette flows Image
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It also helps to know how to use this visual language, especially with regard to ideas about formality. For instance, a dark business suit cries out for a tie. If you don't want to wear a tie, try a more casual garment, like a sport coat. Image
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Read 19 tweets
Sep 15
Someone yesterday asked me why someone would ask a tailor to make a polo coat in such a way to imitate the look of a machine-made garment.

The answer holds a beautifully little story about the difference between European and American style. 🧵
Let's start with a test. Here are two tan polo coats. One is machine-made. The other is handmade. Can you guess which is which?

Please answer before moving on. Then you can scroll through the answers to see whether most people got it right. Image
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The first coat is machine-made. It's from an American ready-to-wear company called J. Press. The second is handmade. It's from a London bespoke tailoring house called Anderson & Sheppard.

You can spot the difference by how the edges are finished. Image
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Read 19 tweets
Sep 15
I disagree that Obama wore "slick suits."

Let me tell you about Obama's tailoring. 🧵
I've seen people here suggest Obama was a stylish president. I couldn't disagree more. Outfits like these read better in 2025, but during the slim-fit, Euro style craze of his presidency, Obama was routinely panned for his "frumpy dad style." See Vanity Fair. Image
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His style transformation really came post-presidency. I suspect, but don't have proof, that this is partly the influence of his wife, who is quite stylish. Even his suits look better now. See clean shoulder line + shirt collar points reaching lapels + nice four-in-hand dimple. Image
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Read 16 tweets

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