EVERYTHING about the McDonald's x Doodles collab.
From 11.18 until end of year, Doodles is taking over 100,000,000 McDonald's coffee cups, small, medium and large, to create the most beautiful and fun holiday cup we've ever had.
Yes, you read that right, 100 million cups.
From 11.18 until end of year, Doodles is taking over 100,000,000 McDonald's coffee cups, small, medium and large, to create the most beautiful and fun holiday cup we've ever had.
Yes, you read that right, 100 million cups.
The collaboration does not stop there, as you will be able to receive access to a few special things, ONLY by ordering through the app. Like access to stream the Doodles movie, or an exclusive collection of McDonald's x Doodles digital apparel for your Doodles avatar.
The Doodles x McDonald's digital apparel you'll be able to collect through your app purchase looks absolutely stellar. I cannot reveal everything yet... but ok, here is an exclusive glimpse, and it looks adorable.
Do not ask for more info on this one, I do not want to get in trouble. I am weak.
Do not ask for more info on this one, I do not want to get in trouble. I am weak.
The Doodles x McDonald's physical merch will be a very limited and exclusive edition, showcasing some of our most beloved characters. Can't reveal it all yet, but you'll get the energy.
The McDonald's x Doodles collaboration will also be showcased on our Times Square billboard, and more importantly on our kiosks.
There is so much more I wish I could say about the McDonald's x Doodles Collab. More will be unveiled on 11.18. But if you look at the tease again, listen to that little music. Something beautiful is coming, and you'll listen to it all day.
Now, let's be clear. Doodles was not chosen because it is a web 3 company, nor to get McDonald's into the digital asset space. It was chosen because :
- It is an entertainment brand of its own that spans far beyond web 3
- Doodles has an obsession for coffee, as you can see in a lot of content they share, and we want to elevate our coffee moments with our fans, so there was a natural connection there
- The Doodles fandom is fantastic, and has for a long time imagined what a collab between Doodles and McDonald's could look like. They made it happen. And I want to thank them for that.
- It is an entertainment brand of its own that spans far beyond web 3
- Doodles has an obsession for coffee, as you can see in a lot of content they share, and we want to elevate our coffee moments with our fans, so there was a natural connection there
- The Doodles fandom is fantastic, and has for a long time imagined what a collab between Doodles and McDonald's could look like. They made it happen. And I want to thank them for that.
This is a new kind of collaboration for McDonald's. What we can call a "test and learn", even though it's crazy to say test and learn for something impacting 100,000,000 coffee cups.
On 11.18, be kind to our teams, they may not have switched to the new cups yet, and everyone is doing their best.
I hope the McDonald's x Doodles collab works well and paves the way for partnerships that go beyond the usual entertainement companies.
Today it's McDonald's cups, what's next is up to the fandom.
GM.
On 11.18, be kind to our teams, they may not have switched to the new cups yet, and everyone is doing their best.
I hope the McDonald's x Doodles collab works well and paves the way for partnerships that go beyond the usual entertainement companies.
Today it's McDonald's cups, what's next is up to the fandom.
GM.
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