McDonaldland is back for the first time in decades with a brand new commercial.
Many asked if it was AI so I am going to share the step by step behind the scenes of how it came to life. 🧵 The first step was to build a story that would make McDonaldland come to life in a video format. We re-wrote with WKNY, our lead creative agency, the original McDonaldland spot and song in a new script, with a delicate balance between celebration of the past and a modern twist. Here are screenshots from one of the first storyboards we saw. In black font, description of the action, in red font, the lyrics of the song that are supposed to tell the story.

McValue, McDonald's new value platform, is here.

I'll share everything to know about it in this thread and the incredible behind the scenes of how an unexpected event led John Cena, the WWE legend and superstar, to become the perfect voice for our new McValue campaign. McValue is the platform encapsulating every effort from McDonald's to be more affordable for our fans and give you all more than you expect.

The main benefit is a brand new "buy one, add one" for one dollar system, available every day even at breakfast, on fans' favorite items :
- Breakfast : Sausage McMuffin, Sausage Biscuit, Sausage Burrito, Hash Browns
- Rest of Day : 6-pc. McNuggets, Double Cheeseburger, McChicken, Small Fries

The flexibility allows you to recreate your own mini-meals, as you can decide to order two McChicken, or a McChicken and small fries, while still benefiting from the Buy One, Add One for a dollar.

As you can imagine there was a lot of consumer testing to support the launch of the platform, and the buy one add one for one dollar across breakfast and rest of day consistently performed extremely high in our research.

I just tried it at the office on my breakfast order in Chicago at the office and it was great, ordering a Sausage McMuffin and a Hash Brown.

EVERYTHING about the McDonald's x Doodles collab.

From 11.18 until end of year, Doodles is taking over 100,000,000 McDonald's coffee cups, small, medium and large, to create the most beautiful and fun holiday cup we've ever had.

Yes, you read that right, 100 million cups. The collaboration does not stop there, as you will be able to receive access to a few special things, ONLY by ordering through the app. Like access to stream the Doodles movie, or an exclusive collection of McDonald's x Doodles digital apparel for your Doodles avatar.

A thread about McDonald's latest campaign.

1/7 On 2.26, McDonald's becomes WcDonald's, as an hommage to the name used for decades in mangas & anime to refer to McD.

New logo, japanese name, flipped arches, it's WcDonald's now. 2/7 It comes with exclusive packaging, WcNuggets and a new WcDonald's sauce with quite a spicy kick. Crew Members will also have a dedicated tshirt celebrating the travel into the WcDonald's world.

Time to reveal everything there is to know about @McDonalds “As Featured In” campaign. Spoilers ahead. Thread below. 2/10 It is McDonald's biggest campaign to date, available in 100 markets, including 24 timely & timeless global IPs. The idea is simple: "everyone has a McDonald's order, even in the fictional world." We saw the idea for the first time on March 2nd, 2023. It's been a wild ride.