Codie Sanchez Profile picture
Nov 14, 2024 9 tweets 4 min read Read on X
This is Mike Israetel.

Competitive bodybuilder, pro BJJ grappler, the most jacked dude I’ve met.

He’s also a professor, PhD, and former Olympic nutrition consultant.

I asked him some fitness questions. Here are 7 answers that truly shocked me: Image
1. In the future, we can buy fit bodies

Mike is a bit of a “fitness optimist.”

He sees a near future where we can take meds that produce muscle.

Aka, you can take a pill to get ripped.

Like Ozempic, but for muscle gain.
2. Is Ozempic bad?

I asked him about Ozempic side effects.

If we inhibit our reward sensors to say no food - could it mess with our reward sensors overall?

Mike is pro-Ozempic, but the way he explained side effects was fascinating:
3. Why are we so fat these days?

It could some combination of no personal accountability, poisonous food, corporatization, the lizard people…

But Dr. Mike says the answer may be simpler than we think, and it’s hiding in plain sight:
4. The Corporate Food Conspiracy

The conspiracy is true, but it’s not as sexy as we think.

McDonald’s wants you to buy burgers.

But it’s not about the burgers... It’s about the buying.

It's not about making America fat, it's about giving Americans what will ROI.
5. How often you should workout

“The good news is, for people who aren’t working out very seriously, just 2 or 3 sessions, 20-30 minutes at a time can get you unbelievable results.”

Here’s why:
6. The catch about working out…

Maybe you only need 2 sessions a week, but they have to be INTENSE.

How do you measure intensity?

- Try hard.
- Accept discomfort.
- Push yourself close to failure.
7. Is alcohol bad for you?

I was ready for Mike to tell me a glass of wine was gonna give me an early death.

But it turns out, in his view, the trade-off of moderate drinking is worth it:

The benefit of being in a relaxed state can outweigh the detriment of 1-2 drinks.
A lot of people talk about fitness online, but not many are as smart as @misraetel.

Fascinating conversation overall.

Listen to the whole thing here, on the podcast platform of your choice:
lnkfi.re/BigDeal

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More from @Codie_Sanchez

Nov 25, 2025
Owning a small business is the best tax deal in America.

Here's everything you need to know about how to leverage it (in 3 minutes):
Quick heads up:

Don’t take candy from strangers, don’t take tax advice from them either.

Please get a tax professional, and then talk to them before doing anything wild.

Now, let’s get into 7 tax strategies business owners can take advantage of:
1. The Write-Off Advantage

Your W-2 friends can't deduct their phone bills. For you? You have the opportunity to write off a lot.

Internet, phone, software, travel, conferences, you name it.

That said, don’t think you can write of EVERYTHING.

Make sure you can always point to a genuine business purpose.
Read 11 tweets
Oct 9, 2025
The richest business owners I know all have one thing in common:

They built their business to sell it from Day 1.

Here are the 14 ingredients that turn any business into an asset someone will gladly pay millions for:
1. Exit-based goals

The first step to building a sellable biz - start with the end in mind.

Most founders think they’ll run their biz forever, then burn out and sell under pressure. Instead, plan the exit early so you sell on your terms.

My own framework for Contrarian Thinking:
Once you’ve set your goals, the next step is knowing what your biz is worth.

Most small businesses sell for a multiple of revenue or profit - think 2-3X profit for a laundromat or car wash… versus 10X+ for a tech company.

Your job is to nail down three numbers:

1. What your biz is worth today
2. What you want it to be worth
3. The plan to close that gap

The rest of these steps will help you do that…
Read 17 tweets
Oct 1, 2025
The most underrated superpower in business:

Attention.

I recently broke down how anyone can break into content on Jon Youshaei’s podcast.

9 nuggets everyone who wants to build a personal brand should steal: Image
The Rule of Thirds

Most people think creating content is a dream job. But the reality is:

- 1/3 of your time will be exceptional (you'll love what you do)
- 1/3 will be neutral (manageable, but unremarkable)
- 1/3 will be challenging (demanding, exhausting, overwhelming)

It's a continuous cycle.

When you're in the difficult phase, remember the next phase is coming.
The 3x3 Rule

The creators who burn out are those without systems.

They have to reinvent the wheel with every piece of content they create.

If you want sustainable output, use the 3x3 Rule:

If something has more than 3 steps AND you do it more than 3 times, document it as an SOP.
Read 5 tweets
Sep 27, 2025
Every week, we do live deal reviews in our business buying community.

And recently, we dissected a $2.6M offer for an accounting firm.

Here’s the breakdown (and how we determined whether it was a winner or a loser):
Here’s what the deal looked like:

- 3 locations
- $1.7M revenue
- $730K SDE
- Recent roll-up with zero integration

The seller had been busy buying up smaller practices but never actually combined them.

That means they’d be buying 3 separate entities, not 1 unified business. Image
I should mention that this isn't some first-time buyer gambling their life savings.

The buyer already runs a multi-site accounting operation and has closed 5 acquisitions in the space. They know exactly how to fold in offices and implement systems.

More importantly, they see the geographic play:Image
Read 11 tweets
Sep 17, 2025
I recently turned 39.

Here are 39 brutal truths I wish I knew at 20:
1. Choose your hard. If you don't choose your hard, hard will choose you.

2. Ask more questions. As Socrates said: “Smart people learn from everything and everyone. Average people learn from their experiences. Stupid people already have all the answers.”
3. Do whatever it takes

4. Chase purpose. A friend once told me: “I wish you not one penny over $299 million. Reality gets lost somewhere after that.”

5. Not every moment has to be productive. Silence is not your enemy.

6. Be bored more often
Read 17 tweets
Sep 16, 2025
The smartest youth are losing faith in traditional education.

And I don’t blame them.

Here’s why MBAs are rapidly declining in value:

(*and a breakdown of the “DOJO” model that’s replacing $100k+ degrees) Image
When Stanford GSB students say things like this, you know we've hit rock bottom.

That's one of the top business schools in the world being criticized by its own students.

If elite institutions are failing, what does that say about the rest?
Everyone loves to cite networking as the value of traditional education.

"It's all about the connections."

But technology has enabled new distributed networks that don't cost $250k.

The network effect is now a diminishing value proposition.
Read 16 tweets

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