After years of struggling with my online business, I finally cracked the code.
Over $5M, 30,000 hours, and 10 years later, here are the 15 systems that transformed my business (and will do the same for you):
1. Write on social media in a black t-shirt
The hardest part of business is leads
• The leads that come from ads are transactional.
• That leads that come from writing & sharing ideas are invested in what you do.
My cheat code is I've leaned more into who I am. So I attract the right type of customer.
2. Build an offer stack
Having one offer is stupid. Different people need different things.
If you only do coaching, consulting, or freelancing you're selling yourself short.
An offer stack means you can sell:
• Courses
• Workshops
• Masterminds
• Group coaching
• In-person events
• Digital assets (templates, systems)
• Done with you, done for you, do it yourself