derek guy Profile picture
Nov 29 16 tweets 8 min read Read on X
I'll explain what these are and why they're great. 🧵
Sometime during the early 20th century, American outdoorsman Leon Leonwood Bean faced a problem: how do you keep your feet dry while hunting in wilderness of western Maine? Waders are fine in the water but you don't always want to be wearing those on dry land. Image
So he came up with a hybrid: a hunting boot that had the flexibility of a traditional leather upper but with the water-resistance of rubber footwear. First made in his basement, the two parts were combined with triple-line stitching to ensure they'd never separate. Image
Leon Leonwood Bean debuted his Maine Hunting Shoe through his company LL Bean in 1912. They were a hit with sportsmen; even Babe Ruth was a fan. "Thank you for those wonderful shoes, they fit perfect," Ruth wrote Bean in a letter. "I remain your friend." Image
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Over the next 50 years or so, LL Bean—much like other outdoor clothing brands—expanded and became more of a lifestyle company, a dynamic that environmental and cultural historian Rachel Gross brilliantly explores in her book Shopping All The Way to the Woods. Image
That means the boots were no longer just part of the standard kit for Maine hunters, but rather preppy students across the Midwest and Northeast. In his book Ametora, David Marx calls this style Rugged Ivy, as it was the outdoorsy counterpart to academic tweeds and blazers. Image
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Yes, much of this look was based on outdoorsy apparel built for function, but the styles were now about semiotics. They were worn for cultural identity, often signaling that the person aspired to have a connection with the outdoors. LL Bean boots were part of this look. Image
After about the 1980s, a lot of classic American style died in the US. I'm talking about classic tailoring, workwear, 1970s outdoor style, Rugged Ivy, and the like. Americans moved on to other trends. But the style lived on in Japan, where it became part of menswear culture. Image
So it's no surprise that the best Americana brands nowadays are not based in the US, but rather Japan. That's where you find both a true commitment to the original spirit of that mid-century look, as well as innovation. See how Engineered Garments riffs off American workwear. Image
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Visvim, the company that made the boot in the original tweet, is one of the many Japanese brands focused on heritage American styles. To be honest, sometimes I think the brand runs a little on how cool the founder, Hiroki Nakamura, looks. Everyone wants to look like him. Image
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Visvim's prices are a running joke in menswear circles because prices seem to go up every year. They are stratospherically high and seem to only be getting more out of reach. But I will say: when you actually get to handle the items, there's a lot of impressive detailing. Image
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Some fabrics are handwoven, hand-dyed, and hand screen printed. One can squabble about the value of these methods. I've argued on forums that their "handmade Goodyear welt" doesn't add much bc it still has gemming. But there's still a craft element in their collections.
So yes, these shoes are "ugly." They look alien, bulbous, and bulky. But they're an offbeat Japanese version of a classic American hunting shoe. To me, they tell a story about how classic American style has been preserved by enthusiasts in Japan who love the look more than us. Image
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I also think they can look great in the right outfits: chore coats, deck jackets, fatigues, wide legged jeans, duffle coats, and Cowichan knits. The chunkier proportions play better if all the other things in your outfit are similarly riffs on classic Americana. Image
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For guys who love that style but don't want to look preppy, Visvim's decoy duck boot can be a fun alternative to the original (pic 1). Their have more of a streetwear/ workwear/ fashiony feel. They also do a version with a thicker sole, although that's more directional (pic 2) Image
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someone trying to be friendly at a party: "what are thooossee?"

me: "i'll tell you what are these. 🧵"

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More from @dieworkwear

Nov 28
IMO, once you think of dress as social language, it's very easy to understand everything else, such as how to put together outfits and how trends emerge. 🧵
In his 1904 essay "On Fashion," German sociologist Georg Simmel observed a very basic principle of fashion: people tend to copy their "social betters." Once they've successfully done so, the original group moves on. Image
At the time when he wrote this, "social betters" meant those of "high birth," so monarchs, aristocrats, moneyed elites, and such. The most influential style figure of this era was the Duke of Windsor, who popularized belts, zippered flies, cuffed trousers, and the "drape cut." Image
Read 19 tweets
Nov 27
IMO, this is not exciting. This is bad and I'll tell you why. 🧵
The market nowadays is flooded with customization options. This is not because it gives the user a better product; it's because it helps the seller distinguish their business from the pack and make more money. Making money and helping people are sometimes not connected.
Such customization programs are often online where a customer can choose whatever fabrics, colors, or details they want. Click, click, click. Add to cart and hit checkout. The item arrives to you a few weeks later. Image
Read 19 tweets
Nov 27
In this thread, I will focus on one specific aesthetic to make this thought experiment a little easier. But at the end, you can expand it to any number of styles.

What would it take to dress like this if you were in a major US city, such as Atlanta or San Francisco? Image
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Well first, you would have to know how to create the look. This look doesn't exist naturally in social circles anymore, so you would have to know where to go online to get the information. IMO, this is not so easy nowadays bc of how much info is online.
Read 24 tweets
Nov 27
Why is Tokyo so fashionable? Some theories. 🧵
Any time someone discusses social outcomes, the easy answer is "culture." That's because anything can be explained away by culture (e.g., "oh that's just the way those people are; it's their culture"). When discussing Asia, sometimes this can get into weird orientalism. Image
When I was on a menswear forum, I remember discussing the question of why there are so many bespoke shoemakers in Tokyo. Some said "it's because the Japanese value craftsmanship. They are noble, not like wasteful Westerners." This sort of handwaving feels unsatisfying to me. Image
Read 25 tweets
Nov 25
This month marks the final, definitive closure of the Garland Shirt Factory. If you're interested in American manufacturing, I want tell you its story. 🧵 Image
There's a teeny, tiny town in North Carolina called Garland, which for the last 100 years or so, has had a population hovering around 500. In the 1950s, a development company erected an industrial building here with the intention of creating manufacturing jobs. Image
The first tenant was Fleetline Indusries, later known as the Garland Shirt Factory. As the name implies, they made button-up shirts. With time, the small workforce here became so good at making shirts that Brooks Brothers acquired the factory in 1982.
Read 24 tweets
Nov 23
The Washington Post reports that Michael Anton and Sebastian Gorka had a falling out over who should receive credit for writing Trump's speeches. This is incorrect. In this thread, I will tell you the real reason why Anton dislikes Gorka. 🧵
First, who is Michael Anton? Anton is the author of "The Flight 93 Election" essay and one of the people trying to put an intellectual backbone on the Trump movement. He served as Rudy Giuliani's speechwriter and press secretary, and worked at the NSC during Bush Jr.'s term. Image
He also happens to be really into classic men's tailoring. I was with him on StyleForum for many years, the largest online forum for men's tailoring fanatics. He was known for many things, but principally two ideas: promoting Good Taste and Conservative Business Dress (CBD) Image
Read 21 tweets

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