Thread by @TwisterFilm

1./ 🧵 The truth behind that Jaguar ad.
Last week's 'Copy Nothing' advert for Jaguar was so bonkers it's tempting to assume it was a joke or an accident. It was neither. It represents the culmination of a campaign to groom a great British brand by the insane LGBTQ+ lobby.
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2./ One sign of that was a review by Attitude the LGBTQ+ magazine which claimed the fact @Nigel_Farage and @elonmusk loathed the ad proved it was genius. Is Kamala a genius then since they loathe her too? Attitude is at the heart of this bizarre story.
attitude.co.uk/life/how-hate-…

3./ The roots of the ad campaign can be traced back to October 2021 when Jaguar tried out bold primary colours and meaningless slogans in ads specifically for Attitude. Then the slogan was Live Loud. Hilariously, @Kantar_UKI claimed it was one of the top UK ads ever. 🤣

4./ The LGBTQ+ lobby can always be relied on to rope in its mates to tell you anything you want to hear. Kantar were themselves LGBTQ+ lotus eaters. But their claims were music to Jaguar's marketing director Anthony Bradbury who said LGBTQ+ would now be the new focus for Jaguar.

5./ "We’ve seen really good synergy between Attitude’s ...audience and our brand," he told Marketing Week before pointing out the ad embodied the Jaguar founder's motto: 'Copy nothing'. In 2022 Global Head of PR @McCons went even further citing Attitude as "the right audience."

6./ PR Week observed that, "historically, Jaguar was an old-fashioned, British brand...today, one of its key media partners is Attitude magazine." In fact Jaguar had begun its strangely intimate relationship with Attitude in 2016 when the magazine became a Strategic Partner.

7./ In 2016 Attitude had only just been bought by the gay publisher and car enthusiast Darren Styles. He used to publish Jaguar's inhouse magazines. Together car company and gay publisher began producing Jaguar branded LGBTQ+ content. One was Jag Race. Of course it was.

8./ The constant immersion in Attitude's LGBTQ+ propaganda soon pushed Jaguar's management further down the rabbit hole until they seemed never to stop banging on about all things LGBTQ+. At the centre of their partnership was their sponsorship of Attitude's Annual Awards.

9./ Attitude's Awards were emblazoned with the slogan "powered by Jaguar". But what was the company powering exactly? Jaguar's Brand Director Santino Pietrosanti made clear it shared the LGBTQ+ lobby's mission to change how the public think and behave.

10./ The problem is for almost a decade Jaguar's bosses had only been listening to one side in important and highly contested debates not least about "gender identity." That one side was provided by Attitude and its silly and opinionated publisher, Darren Styles.

11./ Any careful, moderate management might have been concerned at their Strategic Partner's online war against women including @jk_rowling whom he regularly dubbed a peddler of hate and blamed for "trans deaths". He also urged trans activists to sue her. She wishes.

12./ He demanded @RosieDuffield1 be disciplined, ranted about the NHS ban on puberty blockers and Health Secretary @wesstreeting (a gay man), ridiculed @JNHanvey (a gay MP) and called @BluskyeAllison (a black lesbian) a terrible person. He was blatantly partisan in other words.

13./ Misogyny in LGBTQ+ activism is never far from the surface and so Styles said he looked forward to "hairy-assed, bearded transmen taking a big dump in the cubicle next to..." @AnnelieseDodds. "So she feels safe". Imagining a woman MP feeling unsafe is so very progressive.

14./ This is also a man whose magazine celebrated a mentally troubled woman who said, "I have a period once a month and I have no qualms openly talking about how my pussy bleeds and how difficult that makes navigating spaces as a gay man.” WTAF.

15./ Styles's magazine also awarded trans activist Dylan Mulvaney Woman of the Year. "No matter how hard I try, or what I wear, or what surgeries I have, I will never reach an acceptable version of womanhood by those hateful people’s standards.” Mulvaney said. True dat, Dylan.

16./ None of this nonsense gave Jaguar pause for thought. Nor did they wonder whether it was appropriate when at the Attitude Awards, Styles lambasted lesbians and gay men like @AllianceLGB who wanted to distance themselves from trans ideology.

17./ This highly partisan statement was allowed despite the fact the Jaguar logo was on the podium and keeps reappearing as a caption on the video. What does this prove? Only that by this year Jaguar were so groomed by Styles they had lost the ability to think for themselves.

18./ Styles and Attitude helped convince Jaguar it made sense to chase the weird menagerie of the LGBTQ+ lobby and ignore the general public; and it was genius if Jaguar's usual buyers were offended. That attitude found perfect expression in Copy Nothing.

19./ Despite its management's idiocy I hope the electric supercar Jaguar unveils on Monday is a success. 42,000 hardworking men and women are employed by Jaguar Landrover. Its owners have also lavished money on the company. They both deserve better from the brand's executives.

20./ If you want to read more about this extraordinary story (and there's lots more to tell) then click on the link in my bio. By becoming a paid subscriber you'll help support my regular forensic investigations into the lobby groups who undermine our institutions. And society.