derek guy Profile picture
Nov 30, 2024 14 tweets 8 min read Read on X
I'm happy to explain why that sweater is $500. 🧵
I should note that I know not everyone can afford a $500 sweater. That's why my Black Friday post includes things such as this $80 J. Crew sweater. In the past, I've also written guides on how to to get top-of-the-line vintage Scottish cashmere knits on eBay for ~$50. Image
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But since I appreciate craft and wish to see craftspeople be able to earn a living, I'm also happy to promote things that I think help keep these traditions alive.

So, why is this Chamula sweater $500? It's because of how it was made. Image
Most sweaters are made on flat bed or circular knitting machines. If the manufacturer is good, they'll hand-link the panels together so the finished product doesn't have a bumpy seam. When shopping, look for something called a "fully fashioned" sweater. It's a sign of quality. Image
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The amount of industrial technology in this process allows you to buy a pretty good sweater for $200 or less. But there are also companies that produce sweaters the old fashioned way: by hand.

Chamula is one of those companies. Here is the brand's founder, Yuki Matsuda Image
Chamula uses Merino yarns sourced from pure bred sheep grazing on mountains in Mexico. These fibers are then hand-spun on spinning wheels and then hand-dyed into rich colors. The resulting yarns are given to indigenous Mexican knitters who hand-knit them into sweaters. Image
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Does the amount of handwork make for a better sweater? Well, it depends on what you mean by "better."

Depending on the design, hand-knitting a sweater can sometimes produce intricate stitches not possible on a machine. Depending on the process, you can also get customization. Image
Flamborough Marine is one of my favorite producers for handknit sweaters. They make in a fisherman style known as the guernsey (sometimes spelled gansey), which has identical panels from front-to-back and features a high neck collar and dropped shoulder seams. Image
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Daniel Day-Lewis once had a sweater made here. He said it was inspired by a fisherman knit once owned by his late father, Cecil Day-Lewis, and had a similar design made through Flamborough Marine. Rajiv Surendra also owns a sweater from the company. Image
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These knits are itchy, dense, and wonderful. They function like windproof outerwear. Since each sweater is fully handmade and knitted upon order, you can ask for anything you want. When delivered, the sweater comes with a little card signed by your knitter.

Cost? About $625. Image
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Chamula's sweaters are ready-made, not custom, and they're not as dense or windproof as Flamborough Marine's guernseys. Instead, the yarns are extremely plush and spongey; the low gauge means you get a slightly looser, more open knit. Image
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I treat mine a little more delicately than I would, say, a standard machine-knit Shetland. But I love the unique texture they bring to an outfit. I also love that these were made by hand from start to finish by indigenous Mexican knitters carrying a craft tradition forward. Image
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The $500 price reflects the time and skill that goes into these garments. Is hand-knitting better? Not necessarily, but if you fall in love with the process, perhaps you'll love and treat the knit with more care. And be more likely to repair and wear the sweater for a long time. Image
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That said, I think you can appreciate something without wanting to own or purchase it. The price alone should not be reason for ridicule. Workers deserve fair pay, and even if you can't afford to buy something, you can appreciate that someone is laboring to keep a craft alive. Image
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More from @dieworkwear

Apr 2
Any time I comment on these shoes, someone replies: "What am I supposed to wear? Those are so comfy!"

This is reasonable. But if you want to wear more traditional footwear, here are some suggestions on how to find a comfortable pair. 🧵 Image
First, nothing is going to be as comfy as sneakers. Those are pillows built on marshmallow clouds. But it's also not true that traditional leather shoes have to be painful. For generations, men wore leather soles for sport and long walks. Image
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In fact, John Lobb of St. James in London still calls some of their derbies "navvy cut." The term navvy is short for navigator, which is a working class laborer during the 19th century who worked on civil engineering projects, such as canals and railways. Image
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Read 21 tweets
Mar 27
I don't think this is exactly right. My guess is that a lot of AI art will be similar to what has happened in the clothing industry: technology speeds up production, benefitting consumers. Only enthusiasts will care if something is made by hand or not. Will give examples. 🧵
I should note this thread doesn't get into ethical issues about copying another person's work. I'm only talking about how I think it will impact the market.

As I've mentioned before, tailoring is about creating shape. For a jacket, a lot of this is done through pad stitching. Image
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Pad stitching is when you pick up multiple layers of material, stitching them together in such a way that you transform 2D cloth into 3D forms. This is done to the jacket's collar, chest, and lapels. You see it demonstrated here.

YT bernadettebanner
Read 14 tweets
Mar 26
Spring has started and soon you'll see a bunch of posts like this, extolling the virtues of linen. Once people learn about linen through short, simple blurbs, they think it possess magical properties. But the truth is more complicated.

Let me tell you about linen. 🧵 Image
Clothing production is often opaque, especially for consumers. If you're lucky, a brand might tell you that they use Irish or Italian linen, such these J. Crew shirts that hit shelves every summer, carrying the Baird McNutt label (also, "McNutt" is objectively funny). Image
Both Irish and Italian mills today source most of their raw materials from outside their own countries, typically from France or the Netherlands. Even the prestigious “Irish Linen” label only requires that the fabric be woven in Ireland, not flax to be grown there. Image
Read 17 tweets
Mar 24
Do you know why luxury brands put logos all over their clothes? I'll tell you. 🧵
The most obvs reason is that luxury and streetwear have been merging for the last 20 years. Cristóbal Balenciaga was known for these incredible dresses (pic 1). But in more recent history, creative director Demna Gvasalia, who just left the company, borrows from streetwear. Image
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I actually like streetwear, although I'm not crazy about the top-down, corporate-led version of it in recent years (more about that for another time). A lot of streetwear is heavily logo driven. Look up the history of Dapper Dan, who made these incredible couture creations. Image
Read 14 tweets
Mar 22
People who have followed me for a while may already know the answer to this. But I will explain again why steam is ruinous for tailoring, and how you can pack a suit. 🧵 Image
To understand why steam is ruinous for tailoring, you have to first understand that suits and sport coats are not like other things in your wardrobe. They are built from many layers of haircloth, canvas, and padding, and then shaped through pad stitching and ironwork. Image
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This is what makes tailoring so special: it's the unique ability to transform 2D cloth into 3D forms. You can read this thread about the difference between low- and high-end tailoring. Hopefully, you will walk away with an appreciation for *shape*

Read 19 tweets
Mar 12
Meghan McCain's husband blocked me, so I can't retweet (also my mom got really excited once when I told her that Meghan McCain's husband tweeted about me). But this sort of attitude is why some people will never be stylish. Let's talk about Bernie Sanders's style. 🧵 Image
When most people think of Bernie Sanders, they think of images like this: a grumpy looking man with uncombed silver hair wearing a suit that looks like it might be a size too large. He looks like a fledgling that has somehow climbed into dark worsted suit. Image
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To them, it's absurd to suggest Bernie is stylish because they only think of style as the language of respectability: put together, middle class, successful, and so forth. As Ben put it, Bernie looks "homeless" (he does not, but the term is reveals Ben's myopia and ignorance). Image
Read 21 tweets

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