I should note that I know not everyone can afford a $500 sweater. That's why my Black Friday post includes things such as this $80 J. Crew sweater. In the past, I've also written guides on how to to get top-of-the-line vintage Scottish cashmere knits on eBay for ~$50.
But since I appreciate craft and wish to see craftspeople be able to earn a living, I'm also happy to promote things that I think help keep these traditions alive.
So, why is this Chamula sweater $500? It's because of how it was made.
Most sweaters are made on flat bed or circular knitting machines. If the manufacturer is good, they'll hand-link the panels together so the finished product doesn't have a bumpy seam. When shopping, look for something called a "fully fashioned" sweater. It's a sign of quality.
The amount of industrial technology in this process allows you to buy a pretty good sweater for $200 or less. But there are also companies that produce sweaters the old fashioned way: by hand.
Chamula is one of those companies. Here is the brand's founder, Yuki Matsuda
Chamula uses Merino yarns sourced from pure bred sheep grazing on mountains in Mexico. These fibers are then hand-spun on spinning wheels and then hand-dyed into rich colors. The resulting yarns are given to indigenous Mexican knitters who hand-knit them into sweaters.
Does the amount of handwork make for a better sweater? Well, it depends on what you mean by "better."
Depending on the design, hand-knitting a sweater can sometimes produce intricate stitches not possible on a machine. Depending on the process, you can also get customization.
Flamborough Marine is one of my favorite producers for handknit sweaters. They make in a fisherman style known as the guernsey (sometimes spelled gansey), which has identical panels from front-to-back and features a high neck collar and dropped shoulder seams.
Daniel Day-Lewis once had a sweater made here. He said it was inspired by a fisherman knit once owned by his late father, Cecil Day-Lewis, and had a similar design made through Flamborough Marine. Rajiv Surendra also owns a sweater from the company.
These knits are itchy, dense, and wonderful. They function like windproof outerwear. Since each sweater is fully handmade and knitted upon order, you can ask for anything you want. When delivered, the sweater comes with a little card signed by your knitter.
Cost? About $625.
Chamula's sweaters are ready-made, not custom, and they're not as dense or windproof as Flamborough Marine's guernseys. Instead, the yarns are extremely plush and spongey; the low gauge means you get a slightly looser, more open knit.
I treat mine a little more delicately than I would, say, a standard machine-knit Shetland. But I love the unique texture they bring to an outfit. I also love that these were made by hand from start to finish by indigenous Mexican knitters carrying a craft tradition forward.
The $500 price reflects the time and skill that goes into these garments. Is hand-knitting better? Not necessarily, but if you fall in love with the process, perhaps you'll love and treat the knit with more care. And be more likely to repair and wear the sweater for a long time.
That said, I think you can appreciate something without wanting to own or purchase it. The price alone should not be reason for ridicule. Workers deserve fair pay, and even if you can't afford to buy something, you can appreciate that someone is laboring to keep a craft alive.
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When you buy ready-made tailoring, the pockets and vents are often tacked down with stitching—usually white, but not always. This stitching, known as basting, is done so that the garment moves from the factory to your closet while holding its shape.
Before wearing the garment, you'll want to remove this stitching. Especially if there's a label on the sleeve. This label is only there so that people working in the distribution and sales process can easily identify the garment. It's not meant to be worn.
Rumors are going around that Pete Hegseth might be on his way out. I don’t know if that’s true, but just in case, I want to do a thread on his style. To me, Hegseth’s wardrobe reflects a common pitfall guys fall into when they first start caring about clothes. 🧵
When men start dressing with more intention, they often fall into the trap of cranking every knob to 11—volume, gain, treble, bass. The thinking is: more = better. But like in music, maxing out every setting doesn’t lead to clarity—it leads to noise.
We see this in how Hegseth dresses. His belt buckle is USA. Pocket square is USA. Socks are USA. Open up his jacket and what do you see? USA.
Someone asked me why there aren't any high-end Chinese clothing brands. They are many! In this thread, I'll name a few, as well as answer the question why you may not have heard of them. 🧵
This thread will cover a wide range of aesthetics and business sizes, so that there's something for everyone. The first is Zhu Chongyun, a chic womenswear label that combines traditional Chinese aesthetics with contemporary design.
Their ad campaigns are highly stylized for marketing purposes, but when you look at their runway presentations, you can see how their clothes are very wearable. A bit minimalist in tone and sculptural in terms of silhouette. Very refined and chic.
I try to live by the rule that what may be obvious to one person may not be obvious to another, as people are getting into hobbies at different points. So for those who are just starting to build a better wardrobe, here's how to shop for clothes online. 🧵
Go to your closet and pull out your best fitting clothes—best button-up shirt, best sweater, best pair of tailored trousers, and best pair of jeans. Lay these flat on a hard surface and measure them with a flexible measuring tape (available online or local craft stores)
For button-up shirts and sweaters, you'll want to take four basic measurements:
— Chest: measure across the front from armpit to armpit. Make sure shirt is buttoned
— Shoulder: measure across the back from shoulder joint to shoulder joint. Use the shoulder seam to guide you.
Not true. There are skilled craftspeople of every ethnic background (also hucksters who pose as real craftsman, but are not). Here are some artisans of Vietnamese and Filipino heritage. 🧵
I'll start with one I named in an earlier thread. Bellanie Salcedo is a Vietnamese-American and one-half of Chester Mox, based in the US. She trained for years under a former Hermès artisan, learning the skill of saddle stitching. Everything she makes is completely handmade.
Over the last 15 years, I've gotten all sorts of things from her: folios, belts, coat wallets, and card cases. The stitching is fine and precise; the edge finishing is immaculate. She sources leather from Hermès-owned tanneries. I think her work is world-class.
The thing about the Chinese fashion manufacturing TikTok discourse is that people haven't seen what it takes to build a reputable business. Look at what independent craftspeople go through: years of training, selling to discerning buyers, building a reputation, and expansion. 🧵
This has nothing to do with French vs Asian hands. In my thread, I highlighted many Asian makers. But I've also seen fraudsters (of every ethnic background). People who start up companies, sell shoddy products to uneducated buyers, and then disappear.
What does it take to get someone to fork $1k over the internet for a bag? Hopefully more than a punchy TikTok video! Ideally you read about the craftsmanship from informed buyers, see close up images of the workmanship, and understand how something was made.