derek guy Profile picture
Nov 30, 2024 14 tweets 8 min read Read on X
I'm happy to explain why that sweater is $500. 🧵
I should note that I know not everyone can afford a $500 sweater. That's why my Black Friday post includes things such as this $80 J. Crew sweater. In the past, I've also written guides on how to to get top-of-the-line vintage Scottish cashmere knits on eBay for ~$50. Image
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But since I appreciate craft and wish to see craftspeople be able to earn a living, I'm also happy to promote things that I think help keep these traditions alive.

So, why is this Chamula sweater $500? It's because of how it was made. Image
Most sweaters are made on flat bed or circular knitting machines. If the manufacturer is good, they'll hand-link the panels together so the finished product doesn't have a bumpy seam. When shopping, look for something called a "fully fashioned" sweater. It's a sign of quality. Image
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The amount of industrial technology in this process allows you to buy a pretty good sweater for $200 or less. But there are also companies that produce sweaters the old fashioned way: by hand.

Chamula is one of those companies. Here is the brand's founder, Yuki Matsuda Image
Chamula uses Merino yarns sourced from pure bred sheep grazing on mountains in Mexico. These fibers are then hand-spun on spinning wheels and then hand-dyed into rich colors. The resulting yarns are given to indigenous Mexican knitters who hand-knit them into sweaters. Image
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Does the amount of handwork make for a better sweater? Well, it depends on what you mean by "better."

Depending on the design, hand-knitting a sweater can sometimes produce intricate stitches not possible on a machine. Depending on the process, you can also get customization. Image
Flamborough Marine is one of my favorite producers for handknit sweaters. They make in a fisherman style known as the guernsey (sometimes spelled gansey), which has identical panels from front-to-back and features a high neck collar and dropped shoulder seams. Image
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Daniel Day-Lewis once had a sweater made here. He said it was inspired by a fisherman knit once owned by his late father, Cecil Day-Lewis, and had a similar design made through Flamborough Marine. Rajiv Surendra also owns a sweater from the company. Image
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These knits are itchy, dense, and wonderful. They function like windproof outerwear. Since each sweater is fully handmade and knitted upon order, you can ask for anything you want. When delivered, the sweater comes with a little card signed by your knitter.

Cost? About $625. Image
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Chamula's sweaters are ready-made, not custom, and they're not as dense or windproof as Flamborough Marine's guernseys. Instead, the yarns are extremely plush and spongey; the low gauge means you get a slightly looser, more open knit. Image
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I treat mine a little more delicately than I would, say, a standard machine-knit Shetland. But I love the unique texture they bring to an outfit. I also love that these were made by hand from start to finish by indigenous Mexican knitters carrying a craft tradition forward. Image
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The $500 price reflects the time and skill that goes into these garments. Is hand-knitting better? Not necessarily, but if you fall in love with the process, perhaps you'll love and treat the knit with more care. And be more likely to repair and wear the sweater for a long time. Image
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That said, I think you can appreciate something without wanting to own or purchase it. The price alone should not be reason for ridicule. Workers deserve fair pay, and even if you can't afford to buy something, you can appreciate that someone is laboring to keep a craft alive. Image
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More from @dieworkwear

Dec 18, 2025
A story I found about Haiti:

In 1999, a group of Haitians were tired of political disorder and dreamed of a better life in the United States. So they built a small, 23-foot boat by hand using pine trees, scrap wood, and used nails. They called the boat "Believe in God." 🧵 Image
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In a boat powered by nothing but a sail, they somehow made it from Tortuga Island to the Bahamas (about a 90 mile distance). Then from the Bahamas, they set sail again. But a few days and some hundred miles later, their makeshift boat began to sink. Image
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The men on the boat were so dehydrated this point, one slipped in and out of consciousness, unable to stand. They were all resigned to their death.

Luckily, they were rescued at the last minute by the US Coast Guard. Image
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Read 5 tweets
Dec 1, 2025
After this post went viral, I called Caroline Groves, a world-class bespoke shoemaker, to discuss how women's shoes are made. I normally don't talk about womenswear, but I found the information interesting, so I thought I would share what I learned here. 🧵
First, who is Caroline Groves?

Footwear is broadly broken into two categories: bespoke and ready-to-wear. In London, bespoke makers, including those for women, are largely focused on traditional styles, such as wingtip derbies and loafers. Emiko Matsuda is great for this. Image
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In Paris, there's Massaro, a historic firm that has been operating since 1894, now owned by Chanel. Their designs are less about creating the women's equivalent of traditional men's footwear and more about things such as heels or creative styles. Aesthetic is still "traditional." Image
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Read 18 tweets
Nov 29, 2025
Earlier today, Roger Stone announced his partnership with a menswear company, where together they've released a collection of tailored clothing items.

Here is my review of those pieces. 🧵 Image
The line is mostly comprised of suits and sport coats, supplemented with dress shirts and one pair of odd trousers (tailor-speak for a pair of pants made without a matching jacket). Suits start at $1,540; sport coats are $1,150. One suit is $5,400 bc it's made from Scabal fabric Image
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Let's start with the good points. These are fully canvassed jackets, meaning a free floating canvas has been tacked onto the face fabric to give it some weight and structure. This is better than a half-canvas and fully fused construction, but requires more time and labor. Image
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Read 24 tweets
Nov 24, 2025
Here is a guide breaking down what goes into quality men's footwear. This is focused on men's shoes, as women's shoes, depending on the style, will have different construction techniques and thus standards. 🧵
First, let's set a standard. What does it mean for a pair of shoes to be "good quality?" In this thread, I define that standard to be two things:

— Do the shoes age well?
— Can they be easily repaired?

In short, you should want and be able to wear the shoes for a long time. Image
We'll start with the part most people see: the uppers.

Quality uppers are made from full grain leather, which shows the natural grain of the hide (pic 1). Low quality uppers will be made from corrected grain, where bad leather has been sanded and given a chemical coating (pic 2) Image
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Read 20 tweets
Nov 23, 2025
When I was on a menswear forum, one of my most controversial opinions was that certain coats look better when they're worn open, while others look better when they're closed.

For instance, which of these two outfits look better to you? 🧵 Image
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If you shop for an overcoat today, there's a good chance you'll land on a single breasted. As suits and sport coats have receded from daily life, the types of outerwear that men historically wore with them have also slowly disappeared. Image
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If you look at the past, men had all sorts of designs to wear over their tailored clothing: polos, Ulsters, Balmacaans, Chesterfields, paletots, wrap coats, etc. They were offered in a wider range of materials: gabardine, camelhair, covert, heavy tweeds, etc. Image
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Read 8 tweets
Nov 22, 2025
The reason why this looks off is bc the coat is built from many layers of material — haircloth, canvas, and padding — which sits on top of another jacket with similar structure. This can make you look a bit like a linebacker. If you find this to be the case, switch to a raglan 🧵
A raglan is defined by its sleeve construction. Most coats have a set-in sleeve, which is to say the sleeve attached to a vertical armhole, much like a shirt. A raglan, by contrast, has a diagonal seam running from the neck to armpit. Historically, this was put on raincoats. Image
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A raglan construction is a bit more waterproof that its set-in sleeve counterpart because there's not vertical seam in which water can sit and eventually penetrate. But most importantly, it's completely devoid of padding. This results in a softer, rounder shoulder line. Compare: Image
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Read 4 tweets

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