derek guy Profile picture
Nov 30 14 tweets 8 min read Read on X
I'm happy to explain why that sweater is $500. 🧵
I should note that I know not everyone can afford a $500 sweater. That's why my Black Friday post includes things such as this $80 J. Crew sweater. In the past, I've also written guides on how to to get top-of-the-line vintage Scottish cashmere knits on eBay for ~$50. Image
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But since I appreciate craft and wish to see craftspeople be able to earn a living, I'm also happy to promote things that I think help keep these traditions alive.

So, why is this Chamula sweater $500? It's because of how it was made. Image
Most sweaters are made on flat bed or circular knitting machines. If the manufacturer is good, they'll hand-link the panels together so the finished product doesn't have a bumpy seam. When shopping, look for something called a "fully fashioned" sweater. It's a sign of quality. Image
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The amount of industrial technology in this process allows you to buy a pretty good sweater for $200 or less. But there are also companies that produce sweaters the old fashioned way: by hand.

Chamula is one of those companies. Here is the brand's founder, Yuki Matsuda Image
Chamula uses Merino yarns sourced from pure bred sheep grazing on mountains in Mexico. These fibers are then hand-spun on spinning wheels and then hand-dyed into rich colors. The resulting yarns are given to indigenous Mexican knitters who hand-knit them into sweaters. Image
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Does the amount of handwork make for a better sweater? Well, it depends on what you mean by "better."

Depending on the design, hand-knitting a sweater can sometimes produce intricate stitches not possible on a machine. Depending on the process, you can also get customization. Image
Flamborough Marine is one of my favorite producers for handknit sweaters. They make in a fisherman style known as the guernsey (sometimes spelled gansey), which has identical panels from front-to-back and features a high neck collar and dropped shoulder seams. Image
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Daniel Day-Lewis once had a sweater made here. He said it was inspired by a fisherman knit once owned by his late father, Cecil Day-Lewis, and had a similar design made through Flamborough Marine. Rajiv Surendra also owns a sweater from the company. Image
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These knits are itchy, dense, and wonderful. They function like windproof outerwear. Since each sweater is fully handmade and knitted upon order, you can ask for anything you want. When delivered, the sweater comes with a little card signed by your knitter.

Cost? About $625. Image
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Chamula's sweaters are ready-made, not custom, and they're not as dense or windproof as Flamborough Marine's guernseys. Instead, the yarns are extremely plush and spongey; the low gauge means you get a slightly looser, more open knit. Image
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I treat mine a little more delicately than I would, say, a standard machine-knit Shetland. But I love the unique texture they bring to an outfit. I also love that these were made by hand from start to finish by indigenous Mexican knitters carrying a craft tradition forward. Image
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The $500 price reflects the time and skill that goes into these garments. Is hand-knitting better? Not necessarily, but if you fall in love with the process, perhaps you'll love and treat the knit with more care. And be more likely to repair and wear the sweater for a long time. Image
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That said, I think you can appreciate something without wanting to own or purchase it. The price alone should not be reason for ridicule. Workers deserve fair pay, and even if you can't afford to buy something, you can appreciate that someone is laboring to keep a craft alive. Image
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More from @dieworkwear

Dec 1
this is one of the worst trends to emerge in men's tailoring in recent years. any clothier who offers you this option doesn't have your best inerest in mind. they simply want to give you a bunch of customization options you can tick to feel special, so they can make a sale. Image
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Some people asked me to elaborate. So here is my attempt.

What is the point of a contrast buttonhole? Whimsy? Personalization? A way to show off workmanship? I encourage you to pinpoint your motivations before getting one.
If your answer is whimsy or fun, I encourage you think more about the total outfit. There are lots of ways to have fun with tailoring. You can get suits in cotton, linen, Thornproof, corduroy, or wool-mohair blends (nice at night). The outfits below are fun. Image
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Read 14 tweets
Nov 29
I'll explain what these are and why they're great. 🧵
Sometime during the early 20th century, American outdoorsman Leon Leonwood Bean faced a problem: how do you keep your feet dry while hunting in wilderness of western Maine? Waders are fine in the water but you don't always want to be wearing those on dry land. Image
So he came up with a hybrid: a hunting boot that had the flexibility of a traditional leather upper but with the water-resistance of rubber footwear. First made in his basement, the two parts were combined with triple-line stitching to ensure they'd never separate. Image
Read 16 tweets
Nov 28
IMO, once you think of dress as social language, it's very easy to understand everything else, such as how to put together outfits and how trends emerge. 🧵
In his 1904 essay "On Fashion," German sociologist Georg Simmel observed a very basic principle of fashion: people tend to copy their "social betters." Once they've successfully done so, the original group moves on. Image
At the time when he wrote this, "social betters" meant those of "high birth," so monarchs, aristocrats, moneyed elites, and such. The most influential style figure of this era was the Duke of Windsor, who popularized belts, zippered flies, cuffed trousers, and the "drape cut." Image
Read 19 tweets
Nov 27
IMO, this is not exciting. This is bad and I'll tell you why. 🧵
The market nowadays is flooded with customization options. This is not because it gives the user a better product; it's because it helps the seller distinguish their business from the pack and make more money. Making money and helping people are sometimes not connected.
Such customization programs are often online where a customer can choose whatever fabrics, colors, or details they want. Click, click, click. Add to cart and hit checkout. The item arrives to you a few weeks later. Image
Read 19 tweets
Nov 27
In this thread, I will focus on one specific aesthetic to make this thought experiment a little easier. But at the end, you can expand it to any number of styles.

What would it take to dress like this if you were in a major US city, such as Atlanta or San Francisco? Image
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Well first, you would have to know how to create the look. This look doesn't exist naturally in social circles anymore, so you would have to know where to go online to get the information. IMO, this is not so easy nowadays bc of how much info is online.
Read 24 tweets
Nov 27
Why is Tokyo so fashionable? Some theories. 🧵
Any time someone discusses social outcomes, the easy answer is "culture." That's because anything can be explained away by culture (e.g., "oh that's just the way those people are; it's their culture"). When discussing Asia, sometimes this can get into weird orientalism. Image
When I was on a menswear forum, I remember discussing the question of why there are so many bespoke shoemakers in Tokyo. Some said "it's because the Japanese value craftsmanship. They are noble, not like wasteful Westerners." This sort of handwaving feels unsatisfying to me. Image
Read 25 tweets

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