1./ Who is Jaguar aiming its new 'Copy Nothing' cars at? On its website Jaguar features a sneak peek at its new target market: "queer creatives." If the company believes this sort of posturing fakery is going to sell cars it is more deluded than we imagined.
2./ The problem with Jaguar targetting the "queer" demographic is this minority is increasingly driving everyone else up the wall with their unreasonable demands and bullying arrogance. Here Layton Williams wonders why "queer" people are all creative. Spoiler: they're not.
3./ It is daft for a brand to hitch its wagon to a minority -the 'queer' identified- that revel in causing offence. Jaguar will end up associated with brittle, hyper-sensitive people who lack authenticity. 'Copy Nothing', says the company's ad. Don't worry Jaguar. We won't.
4./ You can read more about Jaguar's promotion of "queer" through its decade long relationship with LGBTQ+ magazine Attitude on the company's own website. Or you will be able to until the company goes broke.
jaguar.co.uk/partnerships/j…
jaguar.co.uk/partnerships/j…
5./ If you want a sneak preview of Jaguar's all-electric concept car (being unveiled later today) check out Penelope Pitstop's car. It's a little known fact Lady Penelope was a transwoman of colour from a marginalised background as well as a queer hero. Obviously....
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