derek guy Profile picture
Dec 3, 2024 17 tweets 9 min read Read on X
My argument is simple: people who say they want to see a return of American manufacturing don't actually vote with their dollar. Let me show you. 🧵
Kash Patel runs an "America First" clothing line with t-shirts that say "Protect our People" and "American Pride." But the t-shirts are printed on Next Level blanks ... which are made in Central America and Haiti. Image
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Turning Point USA makes things easy by simply labeling things for us. In the corner of their product page, they say these are made on Next Level blanks. Thanks! Image
In one segment, Jesse Watters laments how we've shipped our manufacturing jobs overseas. But in another segment, he promotes Otta Brothers ties. I went out and bought one of the ties. Where was it made?

China. (It's also pure polyester)

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Isabella DeLuca started a clothing line called "Common Sense Club," through which she sells an "America First" trucker cap. On the product page, she removed the county of origin.

But the rest of the text is copied. Turns out, the hat is from China or Myanmar. Image
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Trump's $100k watch is made by the Swiss company BCP Tourbillons. The gold "Never Surrender? sneakers? Made in Vietnam.
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Jack Posobiec says he's willing to pay more for US-made goods, but also promotes MyPillow's apparel and bedsheets. Where are those made? Bangladesh, Pakistan, and India. Image
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Why won't these people buy US-made goods? The answer is simple: US labor costs more.

As the US has switched from an industrial to high-end services economy, manufacturing things here costs a lot of money. US wages have to be a certain amount to pay for rent, food, etc.
When Bikers for Trump sought a manufacturer for their t-shirts, they went to Haiti. Why? Because they know their consumers won't pay over a certain price.

"If I get a t-shirt made in the USA, it's going to cost about $8 more," said the organization's founder. Image
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In 2022, Lions Not Sheep was fined $211,335 for ripping out "made in China" labels and replacing them with "made in USA."

Their site included phrases like: “Are your products USA Made?” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET.” Image
In a video he posted online, which is what spurred the FTC's investigation, the company's owner admitted the t-shirts are from China and he just rips out the label. He was very blunt about why he did this: consumers are cheap. They don't want to pay more for stuff.
You can find US-made equivalents for everything above. Velva Sheen and 3sixteen t-shirts are fully made in the US. American Watch Company makes watches stateside. New Balance has a MiUSA line. Red Cotton has US-made bedsheets. Chipp Neckwear makes neckties in NYC.
But people don't buy the stuff because it's expensive. And prices will only go up with protectionist policies. That's because the things we use to make these goods are often imported. Chipp imports its grenadine, raw silk, and ancient madder silks bc we don't make that in the US Image
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By increasing the cost of doing business, you make US companies less competitive abroad (as they also have to compete on the global market).

You can buy US-made goods nows. They are available and the prices are as low as they'll ever be. The question is, why don't you?
More importantly, why don't people who own companies partner with US factories? And influencers promote brands that use US factories? Tell customers that, yes, stuff costs more, but that's the nature of US manufacturing. Image
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I asked a friend in the clothing industry how much it would cost to make a graphic t-shirt from start to finish in the US. Meaning, the material is made in the US, t-shirt is assembled in the US, and printing is done in the US.

He said $15 for a small brand; $6 on a large scale Image
Kash Patel sells $35 t-shirts that say "American Pride" and "Love It or Leave It."

Can he manage to take a smaller profit for his country? Or raise the price $8 to support US manufacturing?

Talk is cheap. Would like ppl to prove their values with their spending. Image
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More from @dieworkwear

Feb 7
Your suggestions are shit ass.

Let me tell you about backpacks. 🧵 Image
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Let's first establish good vs bad ways to think about style. The first pic is correct — style is a kind of social language and you have to figure out what type of person you are. The second pic is stupid bc it takes style as disconnected objects ("this is in" vs "this is out"). Image
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I should also note here that I'm only talking about style. I'm not here to argue with you about ergonomics, water bottle holders, or whether something accommodates your Dell laptop. I'm am talking about aesthetics.
Read 18 tweets
Feb 5
It's true that Canadian Prime Minister Mark Carney has a rounded back and forward pitched shoulders. But let me show you something. 🧵
Watch these two videos. Then answer these two questions:

— Which of the two men is better dressed?
— How does each come off?
I think Carney is better dressed, partly because his clothes fit better. Notice that his jacket collar always hugs his neck, while Pierre Poilievre's jacket collar never touches him.

Why do Poilievre's jackets fit like this? Image
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Read 11 tweets
Jan 18
The level of craftsmanship that goes into a lot of Japanese menswear simply doesn't exist in the United States. You can do this for many categories — suits, jeans, hats, etc.

In this thread, I will show you just one category: men's shoes 🧵
For this comparison, I will focus on Japanese bespoke shoemaking vs. US ready-to-wear. The level of bespoke craftsmanship shown here simply doesn't exist in the US, so a Japanese bespoke vs. US bespoke comparison would be unfair. US bespoke is mostly about orthopedic work.
So instead, I will focus on the best that the US has to offer: ready-to-wear Alden.

On a basic level, top-end Japanese shoes are better because they are handwelted, whereas Alden shoes are Goodyear welted. The first involves more handwork and can be resoled more often. Image
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Read 24 tweets
Dec 18, 2025
A story I found about Haiti:

In 1999, a group of Haitians were tired of political disorder and dreamed of a better life in the United States. So they built a small, 23-foot boat by hand using pine trees, scrap wood, and used nails. They called the boat "Believe in God." 🧵 Image
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In a boat powered by nothing but a sail, they somehow made it from Tortuga Island to the Bahamas (about a 90 mile distance). Then from the Bahamas, they set sail again. But a few days and some hundred miles later, their makeshift boat began to sink. Image
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The men on the boat were so dehydrated this point, one slipped in and out of consciousness, unable to stand. They were all resigned to their death.

Luckily, they were rescued at the last minute by the US Coast Guard. Image
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Read 5 tweets
Dec 1, 2025
After this post went viral, I called Caroline Groves, a world-class bespoke shoemaker, to discuss how women's shoes are made. I normally don't talk about womenswear, but I found the information interesting, so I thought I would share what I learned here. 🧵
First, who is Caroline Groves?

Footwear is broadly broken into two categories: bespoke and ready-to-wear. In London, bespoke makers, including those for women, are largely focused on traditional styles, such as wingtip derbies and loafers. Emiko Matsuda is great for this. Image
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In Paris, there's Massaro, a historic firm that has been operating since 1894, now owned by Chanel. Their designs are less about creating the women's equivalent of traditional men's footwear and more about things such as heels or creative styles. Aesthetic is still "traditional." Image
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Read 18 tweets
Nov 29, 2025
Earlier today, Roger Stone announced his partnership with a menswear company, where together they've released a collection of tailored clothing items.

Here is my review of those pieces. 🧵 Image
The line is mostly comprised of suits and sport coats, supplemented with dress shirts and one pair of odd trousers (tailor-speak for a pair of pants made without a matching jacket). Suits start at $1,540; sport coats are $1,150. One suit is $5,400 bc it's made from Scabal fabric Image
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Let's start with the good points. These are fully canvassed jackets, meaning a free floating canvas has been tacked onto the face fabric to give it some weight and structure. This is better than a half-canvas and fully fused construction, but requires more time and labor. Image
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Read 24 tweets

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