derek guy Profile picture
Dec 3, 2024 17 tweets 9 min read Read on X
My argument is simple: people who say they want to see a return of American manufacturing don't actually vote with their dollar. Let me show you. 🧵
Kash Patel runs an "America First" clothing line with t-shirts that say "Protect our People" and "American Pride." But the t-shirts are printed on Next Level blanks ... which are made in Central America and Haiti. Image
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Turning Point USA makes things easy by simply labeling things for us. In the corner of their product page, they say these are made on Next Level blanks. Thanks! Image
In one segment, Jesse Watters laments how we've shipped our manufacturing jobs overseas. But in another segment, he promotes Otta Brothers ties. I went out and bought one of the ties. Where was it made?

China. (It's also pure polyester)

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Isabella DeLuca started a clothing line called "Common Sense Club," through which she sells an "America First" trucker cap. On the product page, she removed the county of origin.

But the rest of the text is copied. Turns out, the hat is from China or Myanmar. Image
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Trump's $100k watch is made by the Swiss company BCP Tourbillons. The gold "Never Surrender? sneakers? Made in Vietnam.
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Jack Posobiec says he's willing to pay more for US-made goods, but also promotes MyPillow's apparel and bedsheets. Where are those made? Bangladesh, Pakistan, and India. Image
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Why won't these people buy US-made goods? The answer is simple: US labor costs more.

As the US has switched from an industrial to high-end services economy, manufacturing things here costs a lot of money. US wages have to be a certain amount to pay for rent, food, etc.
When Bikers for Trump sought a manufacturer for their t-shirts, they went to Haiti. Why? Because they know their consumers won't pay over a certain price.

"If I get a t-shirt made in the USA, it's going to cost about $8 more," said the organization's founder. Image
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In 2022, Lions Not Sheep was fined $211,335 for ripping out "made in China" labels and replacing them with "made in USA."

Their site included phrases like: “Are your products USA Made?” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET.” Image
In a video he posted online, which is what spurred the FTC's investigation, the company's owner admitted the t-shirts are from China and he just rips out the label. He was very blunt about why he did this: consumers are cheap. They don't want to pay more for stuff.
You can find US-made equivalents for everything above. Velva Sheen and 3sixteen t-shirts are fully made in the US. American Watch Company makes watches stateside. New Balance has a MiUSA line. Red Cotton has US-made bedsheets. Chipp Neckwear makes neckties in NYC.
But people don't buy the stuff because it's expensive. And prices will only go up with protectionist policies. That's because the things we use to make these goods are often imported. Chipp imports its grenadine, raw silk, and ancient madder silks bc we don't make that in the US Image
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By increasing the cost of doing business, you make US companies less competitive abroad (as they also have to compete on the global market).

You can buy US-made goods nows. They are available and the prices are as low as they'll ever be. The question is, why don't you?
More importantly, why don't people who own companies partner with US factories? And influencers promote brands that use US factories? Tell customers that, yes, stuff costs more, but that's the nature of US manufacturing. Image
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I asked a friend in the clothing industry how much it would cost to make a graphic t-shirt from start to finish in the US. Meaning, the material is made in the US, t-shirt is assembled in the US, and printing is done in the US.

He said $15 for a small brand; $6 on a large scale Image
Kash Patel sells $35 t-shirts that say "American Pride" and "Love It or Leave It."

Can he manage to take a smaller profit for his country? Or raise the price $8 to support US manufacturing?

Talk is cheap. Would like ppl to prove their values with their spending. Image
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More from @dieworkwear

Jan 2
There are a few reasons for this. 🧵
The first and most obvious is that taste is a social construct shaped by forces such as cultural and financial capital. As Pierre Bourdieu pointed out in his book Distinction, our notions of "Good Taste" is often nothing more than the preferences and habits of the ruling class. Image
In this sense, judgements of taste tend to be path dependent. Dress shirts are considered to be in "good taste" when they're white or light blue for no other reason than the fact that's what elites wore. Black dress shirts are associated with the lower, sometimes criminal classes Image
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Read 16 tweets
Dec 31, 2024
Like a lot of stuff in classic men's dress, the rule of "no white after Labor Day" is rooted in class dynamics during the early 20th century. Many questions can be answered by "what is the aesthetic?" and "who set the rules?" 🧵
During the early 20th century, men's dress was governed by TPO (time, place, and occasion). In England, where we get many of our rules, men did business in London while wearing navy suits and black oxfords. But when in the country, they wore brown tweeds and grained derbies. Image
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This is where we get the rule "no brown in town." The idea was that you were not supposed to wear brown tweeds and brown grained derbies while doing business in London (a rule that held pretty firmly until relatively recently, at least for sectors like finance).
Read 19 tweets
Dec 29, 2024
When people think of menswear crafted with a high-degree of workmanship, they think of places such as France, Italy, and the UK. Some may think of Japan. But few will think of India, even though some of the most incredible workmanship is happening there now. Let me show you. 🧵 Image
This thread starts with a premise: quality workmanship speaks for itself regardless of where it's done. Often, people's view of "quality" is colored by where a garment was made. Robert Schooler showed this in a 1965 paper published in Journal of Marketing Research. Image
As you read this thread, I want you to keep in mind the stories you may have read about European craftsmanship. These stories inspire awe because they're about skilled labor and dedication to one's trade. We should be in no less awe when the same craft happens in India. Image
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Read 25 tweets
Dec 27, 2024
I would be happy to.

Here are some well-dressed Indians. 🧵
The first person who comes to mind is Yashwant Rao Holkar II (full name Maharajadhiraj Raj Rajeshwar Sawai Shri Sir Yeshwant Rao II Holkar XIV Bahadur), who was the Maharaja of Indore. He occasionally wore beautiful garb that I can only assume is traditional to Indian culture. Image
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Unfortunately, I don't know much about non-Western forms of dress, so I can only speak to the Western forms of attire that he wore. Here he is in white tie. Everything here is impeccably tailored—collar hugs neck, no divots, perfect peak lapel and gorge. Image
Read 23 tweets
Dec 27, 2024
I understand the sentiment, but respectfully disagree. I don't think dress codes do much to improve aesthetics, largely because they don't change what has caused a decline in aesthetics. It is not about lack of personal pride but rather shifts in our commercial system. 🧵
First, I should say at the outset that I don't think dress reflects someone's deeper, more important qualities. Coaches will not coach better if they wear a suit. So for me, this is fundamentally just about aesthetics.

Let's review some coach outfits through the years.
Apologies if I get some of these wrong—I'm not an expert on basketball history. I pulled these photos from searching "basketball coach [decade]." So I'm counting that these are mostly correct.

Here are basketball coaches from the 1960s. Image
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Read 21 tweets
Dec 23, 2024
Have you ever felt a film scene was particularly memorable or beautiful? To be sure, much of this is about cinematography and acting, but I want to show how outfits also contribute to this impression. Hopefully, this thread will give you some ideas on how to dress better. 🧵
Fit and silhouette are the two most important qualities of any outfit. Even when Vittorio De Sica portrayed this poor family searching for a stolen bike in post-war Italy, the dad looked great bc the coat broadened his shoulders and flowed over his hips. The son also wore layers.
We see this same effect in The Linguini Incident (1991). In this scene, there is barely any color aside from the cotton candy. Yet, all the outfits are beautiful bc they turn the ppl into shapes. The hats, scarves, and outerwear give the people distinctive silhouettes.
Read 21 tweets

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