derek guy Profile picture
Dec 3 17 tweets 9 min read Read on X
My argument is simple: people who say they want to see a return of American manufacturing don't actually vote with their dollar. Let me show you. 🧵
Kash Patel runs an "America First" clothing line with t-shirts that say "Protect our People" and "American Pride." But the t-shirts are printed on Next Level blanks ... which are made in Central America and Haiti. Image
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Turning Point USA makes things easy by simply labeling things for us. In the corner of their product page, they say these are made on Next Level blanks. Thanks! Image
In one segment, Jesse Watters laments how we've shipped our manufacturing jobs overseas. But in another segment, he promotes Otta Brothers ties. I went out and bought one of the ties. Where was it made?

China. (It's also pure polyester)

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Isabella DeLuca started a clothing line called "Common Sense Club," through which she sells an "America First" trucker cap. On the product page, she removed the county of origin.

But the rest of the text is copied. Turns out, the hat is from China or Myanmar. Image
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Trump's $100k watch is made by the Swiss company BCP Tourbillons. The gold "Never Surrender? sneakers? Made in Vietnam.
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Jack Posobiec says he's willing to pay more for US-made goods, but also promotes MyPillow's apparel and bedsheets. Where are those made? Bangladesh, Pakistan, and India. Image
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Why won't these people buy US-made goods? The answer is simple: US labor costs more.

As the US has switched from an industrial to high-end services economy, manufacturing things here costs a lot of money. US wages have to be a certain amount to pay for rent, food, etc.
When Bikers for Trump sought a manufacturer for their t-shirts, they went to Haiti. Why? Because they know their consumers won't pay over a certain price.

"If I get a t-shirt made in the USA, it's going to cost about $8 more," said the organization's founder. Image
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In 2022, Lions Not Sheep was fined $211,335 for ripping out "made in China" labels and replacing them with "made in USA."

Their site included phrases like: “Are your products USA Made?” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET.” Image
In a video he posted online, which is what spurred the FTC's investigation, the company's owner admitted the t-shirts are from China and he just rips out the label. He was very blunt about why he did this: consumers are cheap. They don't want to pay more for stuff.
You can find US-made equivalents for everything above. Velva Sheen and 3sixteen t-shirts are fully made in the US. American Watch Company makes watches stateside. New Balance has a MiUSA line. Red Cotton has US-made bedsheets. Chipp Neckwear makes neckties in NYC.
But people don't buy the stuff because it's expensive. And prices will only go up with protectionist policies. That's because the things we use to make these goods are often imported. Chipp imports its grenadine, raw silk, and ancient madder silks bc we don't make that in the US Image
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By increasing the cost of doing business, you make US companies less competitive abroad (as they also have to compete on the global market).

You can buy US-made goods nows. They are available and the prices are as low as they'll ever be. The question is, why don't you?
More importantly, why don't people who own companies partner with US factories? And influencers promote brands that use US factories? Tell customers that, yes, stuff costs more, but that's the nature of US manufacturing. Image
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I asked a friend in the clothing industry how much it would cost to make a graphic t-shirt from start to finish in the US. Meaning, the material is made in the US, t-shirt is assembled in the US, and printing is done in the US.

He said $15 for a small brand; $6 on a large scale Image
Kash Patel sells $35 t-shirts that say "American Pride" and "Love It or Leave It."

Can he manage to take a smaller profit for his country? Or raise the price $8 to support US manufacturing?

Talk is cheap. Would like ppl to prove their values with their spending. Image
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More from @dieworkwear

Dec 3
here are two athletically built men. which trousers look better? Image
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the problem with very slim tapered, low rise trousers, particularly on certain men, is that they can emphasize your hips. see matt gaetz below. tristan tate suffers from a similar problem, although to a lesser degree. Image
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there are no universal rules in fashion. everything is contingent on aesthetics, which is contingent on culture. skinny jeans make sense in a rock and roll aesthetic bc the look is rooted in cultural history. but they look terrible with a tailored jacket bc that makes no sense Image
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Read 7 tweets
Dec 1
this is one of the worst trends to emerge in men's tailoring in recent years. any clothier who offers you this option doesn't have your best inerest in mind. they simply want to give you a bunch of customization options you can tick to feel special, so they can make a sale. Image
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Some people asked me to elaborate. So here is my attempt.

What is the point of a contrast buttonhole? Whimsy? Personalization? A way to show off workmanship? I encourage you to pinpoint your motivations before getting one.
If your answer is whimsy or fun, I encourage you think more about the total outfit. There are lots of ways to have fun with tailoring. You can get suits in cotton, linen, Thornproof, corduroy, or wool-mohair blends (nice at night). The outfits below are fun. Image
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Read 14 tweets
Nov 30
I'm happy to explain why that sweater is $500. 🧵
I should note that I know not everyone can afford a $500 sweater. That's why my Black Friday post includes things such as this $80 J. Crew sweater. In the past, I've also written guides on how to to get top-of-the-line vintage Scottish cashmere knits on eBay for ~$50. Image
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But since I appreciate craft and wish to see craftspeople be able to earn a living, I'm also happy to promote things that I think help keep these traditions alive.

So, why is this Chamula sweater $500? It's because of how it was made. Image
Read 14 tweets
Nov 29
I'll explain what these are and why they're great. 🧵
Sometime during the early 20th century, American outdoorsman Leon Leonwood Bean faced a problem: how do you keep your feet dry while hunting in wilderness of western Maine? Waders are fine in the water but you don't always want to be wearing those on dry land. Image
So he came up with a hybrid: a hunting boot that had the flexibility of a traditional leather upper but with the water-resistance of rubber footwear. First made in his basement, the two parts were combined with triple-line stitching to ensure they'd never separate. Image
Read 16 tweets
Nov 28
IMO, once you think of dress as social language, it's very easy to understand everything else, such as how to put together outfits and how trends emerge. 🧵
In his 1904 essay "On Fashion," German sociologist Georg Simmel observed a very basic principle of fashion: people tend to copy their "social betters." Once they've successfully done so, the original group moves on. Image
At the time when he wrote this, "social betters" meant those of "high birth," so monarchs, aristocrats, moneyed elites, and such. The most influential style figure of this era was the Duke of Windsor, who popularized belts, zippered flies, cuffed trousers, and the "drape cut." Image
Read 19 tweets
Nov 27
IMO, this is not exciting. This is bad and I'll tell you why. 🧵
The market nowadays is flooded with customization options. This is not because it gives the user a better product; it's because it helps the seller distinguish their business from the pack and make more money. Making money and helping people are sometimes not connected.
Such customization programs are often online where a customer can choose whatever fabrics, colors, or details they want. Click, click, click. Add to cart and hit checkout. The item arrives to you a few weeks later. Image
Read 19 tweets

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