Paweł Huryn Profile picture
Dec 4 13 tweets 3 min read Read on X
It's disappointing.

9 of 10 product organizations are, at best, mediocre.

Teams are hindered rather than empowered, stakeholders’ opinions and customers’ demands replace strategy, and great PMs are stuck in waterfall.

(1/13) Image
You might feel lost.

But it's not hopeless.

Even in the most challenging environments, we can still build, create, innovate, grow, and, most importantly, survive.

9 tactics to overcome challenges and unleash your full potential:

(2/13)
1. Measure the problem

Doing things differently than in books isn’t a problem in itself. Make it tangible.

- Does your product grow?
- Are your customers happy?
- Are your employees motivated?
- How fast are you able to deliver value?

(3/13)
“The definition of insanity is doing the same thing over and over again, but expecting different results” – Albert Einstein

(4/13)
2. Understand the root cause

As humans, we like to jump into solutions. While in some cases, the problem might be obvious, in others, it's worth spending some time thinking about it in-depth.

One of my favorite techniques is the 5xWhys.

(5/13)
3. Ensure transparency

You can't fix most problems alone, but you can make many visible. Keep communicating risks openly and warn about the consequences.

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4. Focus on what you can control

It's easy to feel frustrated by factors outside of your control.

But you can’t fix the whole organization. And it’s not your job as a PM.

Focus on your team and how you interact with colleagues, stakeholders, customers, and other teams.

(7/13)
5. Propose an experiment

People are much more likely to agree to a change if you present it as a local experiment (e.g., one team) so that the risk is limited.

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6. Be a genuine partner

You will have much more influence if people feel:

You are not a threat.

You genuinely want the best for them.

You listen, try to understand their problems, and use their language.

(9/13)
7. Turn feature requests into outcomes

No one wants a feature just for the sake of having a feature. Understand the goal they are trying to achieve and how they would measure the success.

(10/13)
8. Don’t ask permission

Pursuing every change might put you at risk. A common problem is that people assume they need to ask for permission.

I strongly believe in taking action, making decisions, and taking small risks.

(11/13)
9. Own your growth

Do not rely solely on your organization to grow as a professional. Your learning can come from other sources: books, newsletters, listening to podcasts, watching videos, and taking courses.

Actively apply and adapt what you learn in the real world.

(12/13)
Hope that helps. Stay strong!

Enjoy this?

1. Follow me @PawelHuryn for more
2. Share this thread with your friends

I appreciate it!



(13/13)

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More from @PawelHuryn

Dec 2
Value Proposition is an essential term for PMs.

But it's largely misunderstood. And everyone defines it differently.

Here's everything you need to know 🧵

(1/7) Image
First, it doesn't help that the most popular canvas:

- Focuses on multiple products
- Lumps jobs, pains, and gains without explaining their connections
- Doesn't clarify what gain/pain relief each feature addresses
- Doesn’t mention existing alternatives or workarounds

Even though it asks many right questions.

(© Strategyzer AG) (2/7)Image
Recently, @aatirar and I collaborated to bring some order.

A good value proposition defines:

1. Who
2. Why is it important
3. What before
4. How
5. What after
6. Alternatives

(3/7) Image
Read 8 tweets
Nov 27
OKRs are a simple, incredibly effective approach for setting, monitoring, and achieving your goals.

But they are commonly misunderstood.

How to start?

Six proven tips:

(1/9) Image
1. Empower your teams

OKRs work only with a culture of empowerment. In companies with a dysfunctional organizational culture, OKRs will become a tool to impose control over employees.

(2/9)
2. Set vision and strategy

Before defining your first OKR, set a vision and strategy. While the vision provides a long-term "Why," the OKR motivates and guides a team in the short term, defining:

- Why it's important.
- What we want to achieve.
- How we will know we succeeded.

(3/9)
Read 10 tweets
Nov 25
Many teams run post-mortems when something goes wrong.

But what if we could prevent these failures?

Enter the pre-mortem:

A technique used by companies like Google, Meta, Stripe, and Instagram.

(1/9) Image
The idea is simple.

You set a scenario in which the launch has failed. Next, team members and stakeholders brainstorm reasons for the failure.

(2/9)
Sometimes, people fear being “too negative,” bringing up a “dumb idea,” or stepping on other people’s toes.

To add psychological safety, @shreyas suggested identifying three categories of problems:

(3/9)
Read 9 tweets
Nov 24
In 2025, we need to end this madness. Product Owner is not a job title.

When you split the roles:

(1/7) Image
- Product Manager talks to the business and customers.

- Product Owner (“backlog administrator”) works with developers and documents “the requirements.”

I consider this one of the worst anti-patterns in Product Management.

(2/7) Image
Some say combining two roles is "too much work for a single person."

That might happen if you spend days attending useless meetings or writing detailed instructions.

But if you empower others, prioritize work, and focus on value without BS, things go smoothly.

(3/7)
Read 7 tweets
Nov 12
PMs use the Kano Model 5x more often than alternatives.

Unfortunately, it focuses on the features.

This is dangerous. If the features do not solve customer problems, nobody will use them, whatever they request.

So, how do we fix that?

(1/7) Image
1. Replace "features" with "customer needs"

I saw this for the first time in The Lean Product Playbook by Dan Olsen.

I love the quote: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” - Theodore Levitt

(2/7)
2. Emphasize the emotional response

"Satisfaction" in the Kano Model differs from "Satisfaction" in Opportunity Scores. This might be confusing. So, I replaced the term with "customer emotions."

(3/7)
Read 8 tweets
Nov 4
The ultimate list of product metrics.

Free, Nov 2024 edition with a special emphasis on revenue.

1/9 Image
1. Acquisition: How do users find you? Image
2. Activation: How do they experience value? Image
Read 10 tweets

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