9 of 10 product organizations are, at best, mediocre.
Teams are hindered rather than empowered, stakeholders’ opinions and customers’ demands replace strategy, and great PMs are stuck in waterfall.
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You might feel lost.
But it's not hopeless.
Even in the most challenging environments, we can still build, create, innovate, grow, and, most importantly, survive.
9 tactics to overcome challenges and unleash your full potential:
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1. Measure the problem
Doing things differently than in books isn’t a problem in itself. Make it tangible.
- Does your product grow?
- Are your customers happy?
- Are your employees motivated?
- How fast are you able to deliver value?
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“The definition of insanity is doing the same thing over and over again, but expecting different results” – Albert Einstein
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2. Understand the root cause
As humans, we like to jump into solutions. While in some cases, the problem might be obvious, in others, it's worth spending some time thinking about it in-depth.
One of my favorite techniques is the 5xWhys.
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3. Ensure transparency
You can't fix most problems alone, but you can make many visible. Keep communicating risks openly and warn about the consequences.
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4. Focus on what you can control
It's easy to feel frustrated by factors outside of your control.
But you can’t fix the whole organization. And it’s not your job as a PM.
Focus on your team and how you interact with colleagues, stakeholders, customers, and other teams.
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5. Propose an experiment
People are much more likely to agree to a change if you present it as a local experiment (e.g., one team) so that the risk is limited.
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6. Be a genuine partner
You will have much more influence if people feel:
You are not a threat.
You genuinely want the best for them.
You listen, try to understand their problems, and use their language.
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7. Turn feature requests into outcomes
No one wants a feature just for the sake of having a feature. Understand the goal they are trying to achieve and how they would measure the success.
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8. Don’t ask permission
Pursuing every change might put you at risk. A common problem is that people assume they need to ask for permission.
I strongly believe in taking action, making decisions, and taking small risks.
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9. Own your growth
Do not rely solely on your organization to grow as a professional. Your learning can come from other sources: books, newsletters, listening to podcasts, watching videos, and taking courses.
Actively apply and adapt what you learn in the real world.
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Hope that helps. Stay strong!
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But it's largely misunderstood. And everyone defines it differently.
Here's everything you need to know 🧵
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First, it doesn't help that the most popular canvas:
- Focuses on multiple products
- Lumps jobs, pains, and gains without explaining their connections
- Doesn't clarify what gain/pain relief each feature addresses
- Doesn’t mention existing alternatives or workarounds
OKRs are a simple, incredibly effective approach for setting, monitoring, and achieving your goals.
But they are commonly misunderstood.
How to start?
Six proven tips:
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1. Empower your teams
OKRs work only with a culture of empowerment. In companies with a dysfunctional organizational culture, OKRs will become a tool to impose control over employees.
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2. Set vision and strategy
Before defining your first OKR, set a vision and strategy. While the vision provides a long-term "Why," the OKR motivates and guides a team in the short term, defining:
- Why it's important.
- What we want to achieve.
- How we will know we succeeded.
PMs use the Kano Model 5x more often than alternatives.
Unfortunately, it focuses on the features.
This is dangerous. If the features do not solve customer problems, nobody will use them, whatever they request.
So, how do we fix that?
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1. Replace "features" with "customer needs"
I saw this for the first time in The Lean Product Playbook by Dan Olsen.
I love the quote: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” - Theodore Levitt
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2. Emphasize the emotional response
"Satisfaction" in the Kano Model differs from "Satisfaction" in Opportunity Scores. This might be confusing. So, I replaced the term with "customer emotions."