He built a $1.4 Billion brand in 4 years using methods that would get most people fired.
Many consider him the greatest marketer on earth.
Here's his mind-blowing guide to making any business go viral 🧵
Mike's career began in the world of advertising:
• Led creative projects for major brands like Netflix
• Worked as a copywriter at Crispin Porter + Bogusky
• Became a creative director at VaynerMedia (Gary Vee's company)
But Mike had bigger dreams...
During his advertising days, Mike noticed a gap in the market:
Unhealthy products had all the cool branding.
He wondered: Why can't healthy products be marketed with the same edge?