Look at this guy.

He makes $289,000/month with 0 employees while traveling the world.

And on the Lex Fridman podcast, Pieter Levels revealed his secret weapon...

Something EVERYONE should exploit today.

Here's what it is (and why it'll define the next decade of wealth): Who is Pieter Levels?

• Built Nomad List & Remote OK from scratch
• Launched "12 startups in 12 months" challenge
• Created multiple million-dollar businesses solo

Pieter's not just another tech bro...

In 1984, Apple created the greatest advertisement ever:

The 60-second dystopian masterpiece declared war on IBM.

Apple's board wanted to kill the ad before it went out — but Steve Jobs had a secret plan...

A plan that kickstarted Apple's ascent to $3T.

Here's the full story: 1984. IBM's empire seemed unstoppable.

"IBM wants it all," Steve Jobs warned. "They're aiming their guns at their last obstacle to total industry control: Apple."

The stakes couldn't be higher. IBM controlled 80% of the market.

Then Apple made their boldest move yet:

Ukraine's President just went deep with Lex.

In a raw 2-hour conversation, he revealed:

• Why Trump is key to ending the war
• How 5 nations betrayed Ukraine's trust
• Russia's plans are bigger than anyone realizes

These are his 11 insights you shouldn't miss🧵 1. His grandfather's WWII story shapes everything:

He was the last surviving brother of his family.

The rest were executed by Nazis. Some buried alive.

After working in criminal investigation post-war, he taught Zelenskyy about justice.

This drives Zelenskyy's worldview.

Squid Game's creator pitched the script to studios for 10 years.

They rejected him every time.

Then Netflix finally took a chance...

And it became their most-watched show EVER in just 28 days.

Here's how persistence turned a "no" into a $900M yes: 2008: A broke filmmaker named Hwang Dong-hyuk sits in a café, reading manga to save money.

Living with his mother, he had to sell his laptop to pay bills.

But between pages of Battle Royale and Liar Game, an idea sparked that would change his life forever...

Notice how subscription models are everywhere now?

Not because they make products cheaper...

But because they exploit THIS behavioral bias to lock you in.

That's why Amazon, Netflix & Apple all rely on it.

Here's the full story (and how you can take back control): 🧵 In 2024, the average US consumer spends $273 monthly on 12 paid subscriptions.

That's $3,276 per year - more than most people realize.

And it's not just streaming services anymore...

Everyone laughed when Google bought a 22-month-old startup for $50 Million...

Now, that "startup" has 3.9 BILLION users.

It makes more money than Snapchat, Airbnb and Uber COMBINED.

Here's how a "tiny" purchase now powers half the world: 🧵 2003: A tiny startup in Palo Alto had a wild idea.

Not for phones — but for digital cameras.

The founder, Andy Rubin, wanted to create an OS that would connect cameras to the cloud.

But then something fascinating happened:

This man got Instagram their first 800 Million users.

He's the reason Facebook's worth $1.5 Trillion.

And he just said, "Algorithms have changed. Now, anyone can be a publisher or creator."

Kevin Systrom's 5 predictions on the future of social media (and why you should care): In 2010, Kevin Systrom was just another Stanford grad with a dream.

He launched Instagram from his apartment.

But within a month? 1 million users.
And a year later: 10 million.

But Systrom's story was just beginning...

In 2009, Domino's Pizza took the most dangerous risk in corporate history:

They told their OWN customers that their pizza tasted like sh!t.

Domino's was already on the brink of death. But what happened next changed marketing forever.

Here's the full story: Let's go back to the mid-2000s.

Domino's had built their empire on one promise: "30 minutes or free."

Speed was everything. But quality? Not so much.

For years, this strategy propelled them to the top of the pizza industry.

Until it all came crashing down...

In 2014, Microsoft was imploding.

Their $7.2B Nokia purchase was a disaster. Windows 8 was failing. Their culture was toxic.

Until they promoted ONE man who would transform Microsoft into a $3 TRILLION empire...

Here's the full story: 2013: Microsoft was struggling.

The tech giant that once dominated computing had lost its way.

Windows 8 was a disaster. The $7.2B Nokia acquisition would soon be written off.

And a toxic culture was destroying the company from within:

This genius took on Apple and won.

He built a $3.6B empire by exploiting the ONE thing Apple missed.

His secret? Give his product away for FREE.

Now LeBron, Phelps, and Mahomes can't live without his invention.

The untold story behind sports' most brilliant disruption 🧵
Meet Will Ahmed:

A Harvard student-athlete in 2010 who was pushing his body to the limit every day.

But despite being a D1 athlete with world-class coaches, he had NO idea if his training was helping or hurting him.

Here's why that mattered:

Fresh off his viral JRE episode...

Marc Andreessen did it again with Chris Williamson. He revealed:

• The coming FDR-style revolution
• Why Trump's enemies are celebrating
• Elon's "52 problems" management style

11 insights from the interview I can't stop thinking about: First, some context:

Marc Andreessen isn't just another tech billionaire.

He created the first widely-used web browser decades before most of us were born.

The internet today wouldn't be the same without him.

His predictions have been eerily accurate:

The biggest wealth transfer in history is coming.

By 2034, AI "agents" will:

• Replace 70% of office work (McKinsey)
• Add $7 trillion to the global economy (Goldman)

Most jobs will become obsolete.

Here's what you need to know (& how you should prepare)🧵 Picture this:

You walk into your office in 2030.

But instead of colleagues typing away at keyboards, you see AI agents running entire departments.

Customer service. Data analysis. Project management.

All automated.

But here's what's fascinating:

In 2006, MySpace had 115M users and was bigger than Google.

5 years later, they sold for close to nothing.

Their downfall took everyone by surprise...

Except for Mark Zuckerburg, who'd spotted their biggest weakness and orchestrated their downfall.

Here's how Zuck did it 🧵 2003: MySpace launches and takes the internet by storm.

By 2005, it had millions of users and was growing exponentially.

Its secret? Complete creative freedom.

Users could customize their profiles with HTML, music, and flashy designs.

But something bigger was brewing...

In 1843, Christmas was dying.

Children were overworked in Victorian factories and had no time for tradition.

Then Charles Dickens wrote "A Christmas Carol"...

And this one book transformed how billions celebrate Christmas.

Here's the full story🧵 In 1843, Charles Dickens was desperate and broke.

His latest novel had flopped, leaving him with 5 kids and mounting debt.

After visiting a school for London's poorest children, something inside him snapped...

But first, let's rewind.

You're looking at one of the youngest self-made billionaires ever.

By 32, he built a $95B company that powers Amazon, Instacart & Slack.

But in 2019, he made a controversial decision... He banned thousands of his OWN customers.

Here's why this decision was strategic genius 🧵 First, let's understand what Stripe was risking.

By 2019, Stripe had become a critical infrastructure provider for the internet economy.

They had deals with major companies like Lyft, Facebook, and Shopify.

Most payment processors compete fiercely for every customer they can get...

in 1979, Steve Jobs paid $1M to see Xerox's secret project.

Then Bill Gates found out through a former Xerox employee.

Within months, both were racing to copy what Xerox was working on.

It ended up sparking the biggest rivalry in tech history...

Here's the full story: 1979: A young Steve Jobs visits Xerox PARC.

What he sees changes computing forever: A revolutionary interface where you can point and click with a mouse.

No more typing commands. Just visual icons you can interact with.

But this story isn't about Xerox...

He called it the 'Tesla killer.'

Their stock hit $70 billion before they made a single car.

Then, their founder's lies unraveled—and they lost 90% of their value.

By 2023, their founder was in prison.

The unbelievable story of Nikola and his hydrogen truck scandal: 🧵 2015: Trevor Milton had a vision.

Zero-emission semi-trucks powered by hydrogen fuel cells and batteries.

He founded Nikola, initially known as Bluegentech, with a $2 million investment from Worthington Industries.

The goal?

Donald Trump just said:

"I'm not looking to go back into the past."

His new strategy? Unite America through prosperity.

He just revealed his blueprint for the next 4 years in an interview with NBC...

And these are his 11 revelations that will define America's future:🧵 1. A complete reversal on tariffs

Trump calls tariffs "the most beautiful word."

His plan? Impose tariffs of "about 25%" on Mexico and Canada unless they stop illegal immigration.

He's already tested this approach:

In 1981, McDonald's and Burger King went to war.

Burger King hired a 5-year-old girl for a tongue-in-cheek commercial.

McDonald's then sued that 5-year-old.

This kicked off the most expensive fast-food war in history.

Here's the full story🧵 The year was 1981.

McDonald's dominated fast food with their iconic golden arches and Happy Meals.

But Burger King was tired of playing second fiddle.

So they launched an ad that would spark a decade-long war:

Tesla just hit $25 billion in revenue.

But while everyone's focused on Tesla's cars, Elon's been quietly building something bigger...

A secret division that's growing 52% year-over-year.

Here's how Elon's master plan is unfolding: The auto industry is struggling:

• Massive recalls
• Supply chain issues
• Profit margin challenges

Yet Tesla's maintained profitability through it all.

How? Because Elon's been building a secret weapon that's transforming their business:

In November 2023, Disney tried to destroy X (Twitter).

They pulled their ads and cost Elon $75M in revenue.

But instead of backing down...

Elon told their CEO to go f*** himself.

Here's the unbelievable story of how one decision cost Disney $200B: November 2023.

Disney's CEO Bob Iger made a decision that would spark one of the most explosive corporate feuds in history:

He pulled all of Disney's ads from X (formerly Twitter).

What followed would reshape the future of media forever...