1/Whatever is going on with Elon demoting the MAGA influencers he doesn’t like, it’s compatible with Project Russia, and a concept called “Pure Product.”
washingtonspectator.org/project-russia…
washingtonspectator.org/project-russia…
2/“Pure Product” is a kind of totalitarian thought reform that reshapes culture into a hierarchy, oriented around specific goals. Anyone misaligned with the goals is marginalized and punished; those who go along and amplifies the Leader will be rewarded handsomely.
3/From that perspective, Musk is signaling that he won’t tolerate anyone who isn’t on board with his faux meritocracy and its values. Folks who dissent should expect to simply be crushed.
4/Here is a summary of Project Russia’s “Pure Product” concept, generated by NotebookLM (source material is in Russian, so this is a practical way to query it).
The concept of "Pure Product" is related to the idea of a society where a small group of people can benefit from the work of others without contributing to the production or management of resources.
Here's a breakdown of the idea:
•The goal: To create a system where a select group can use the resources and power generated by society without having to participate in the everyday work of producing those resources or wielding that power.
•How it works: This small group, which could be thought of as a kind of elite, would not be involved in the practical aspects of the society, such as the economy, military, or administration. Instead, they would focus on what might be called "metaphysical goals," using the society's resources for purposes not directly related to the daily needs or desires of the general population.
•A key concept: This elite group does not engage in the “production of force.” This means they are not involved in activities to ensure people go along with their plan; instead they focus solely on the “production of the global product”.
•Analogy: One source uses the example of the Soviet atomic project "Arzamas," where resources were directed towards creating the atomic bomb, a goal not immediately related to people's everyday lives, and without the need to explain to the general population the purpose of those resources. The people's role was to supply resources, while the elite team focused on the main goal.
•It's not about current systems: The "Pure Product" idea is not achieved through typical models such as democracy, monarchy, or tyranny because they tend to focus on daily problems instead of the main goal. It is also not achieved through a colonial or military model because that requires expending resources and time on maintaining power.
This concept suggests a social structure where a small group is in control, using the broader population as a resource, without needing to justify their actions based on the needs of that population. It also suggests that the best way to achieve this is to avoid expending resources to force people to comply, by simply letting society continue to operate, while focusing the elite's energy on achieving a specific higher goal.
The concept of "Pure Product" is related to the idea of a society where a small group of people can benefit from the work of others without contributing to the production or management of resources.
Here's a breakdown of the idea:
•The goal: To create a system where a select group can use the resources and power generated by society without having to participate in the everyday work of producing those resources or wielding that power.
•How it works: This small group, which could be thought of as a kind of elite, would not be involved in the practical aspects of the society, such as the economy, military, or administration. Instead, they would focus on what might be called "metaphysical goals," using the society's resources for purposes not directly related to the daily needs or desires of the general population.
•A key concept: This elite group does not engage in the “production of force.” This means they are not involved in activities to ensure people go along with their plan; instead they focus solely on the “production of the global product”.
•Analogy: One source uses the example of the Soviet atomic project "Arzamas," where resources were directed towards creating the atomic bomb, a goal not immediately related to people's everyday lives, and without the need to explain to the general population the purpose of those resources. The people's role was to supply resources, while the elite team focused on the main goal.
•It's not about current systems: The "Pure Product" idea is not achieved through typical models such as democracy, monarchy, or tyranny because they tend to focus on daily problems instead of the main goal. It is also not achieved through a colonial or military model because that requires expending resources and time on maintaining power.
This concept suggests a social structure where a small group is in control, using the broader population as a resource, without needing to justify their actions based on the needs of that population. It also suggests that the best way to achieve this is to avoid expending resources to force people to comply, by simply letting society continue to operate, while focusing the elite's energy on achieving a specific higher goal.
5/So it is probably not correct to think of this in terms of a rift within MAGA or the Republican Party, as those constructs are effectively obsolete within this framework. Going forward, pay attention to who is rewarded by the ‘new elite,’ and who is marginalized.
6/It is worth noting that Project Russia doesn’t explicitly advocate for the Pure Product concept, but it does make an extensive study of how it works. This is also aligned with Robert Jay Lifton’s ideas about totalitarian thought reform.
en.wikipedia.org/wiki/Thought_R…
en.wikipedia.org/wiki/Thought_R…
7/Whatever he thinks he’s doing, it would be wise to consider alternative and expanded metaphysical frames when evaluating the current landscape. What makes sense in those realities may appear bizarre when mapped onto prior frames of reference.
8/Also: Trump has operated under rules that say you can never piss off a big chunk of your base. Musk is doing the opposite, which means he doesn’t care about winning elections anymore; which suggests he thinks we won’t have any more actual elections. Concerning.
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