Joko Profile picture
Jan 3 14 tweets 5 min read Read on X
This neuroscientist proved your mind is no longer safe.

He doesn't just read thoughts, record dreams, and manipulate memories.

He also showed how the brain can be hacked.

Here’s the shocking truth on Moran Cerf's experiments — and why it threatens your freedom today:🧵 Image
Moran Cerf began his career in cybersecurity, working as a penetration tester for banks.

After a meeting with the neuroscientist Francis Crick, he redirected his expertise:

Combining his hacking background with neuroscience to develop unconventional and radical methods Image
At Caltech, he pioneered groundbreaking research using electrodes placed directly on patients' brains during surgery.

This allowed him to record individual neuron activity while people were awake and thinking

This shift provided unprecedented access to conscious thought.
He discovered that specific neurons respond to precise thoughts

For example, when we think about the Beatles, distinct neurons are activated

His team mapped 1000s of responses to faces, places, and celebrities

They learned to identify thoughts just by watching neural patterns
His research also leverages a truth about memories: they change each time we recall them.

The modified version permanently overwrites the original.

His research proved it's more fragile than we imagined

Memories can be altered without you ever knowing.
We trust our thoughts without question.

Our strongest beliefs feel unshakeable.

His research proved this confidence rests on shifting sand.

The brain creates false narratives to explain our choices.

Your deepest convictions might be fabrications. Image
The team unlocked access to human dreams.

Their electrodes captured brain activity during sleep.

They could watch as minds created nightly simulations.

The most private sanctuary of consciousness opened to observation.

Dream content emerged in real-time.
His experiments proved dreams aren't random neural noise.

The brain remains highly active during sleep, which has been known for a long time

With implants, he can now extract dream content directly by observing brain activity... without relying on verbal reports from subjects.
The security risk isn't just theoretical concerns

Neural implants will broadcast thoughts to external servers

Hackers could intercept and manipulate these brain signals

False information could route directly into your consciousness

And you wouldn't even know it was happening
That said,
there are always positive implications.

The technology has promising medical applications.

Neural implants could:
• enhance human capabilities,
• improve health,
• correct brain disorder and disease.
But is also perilous.

They could also create unprecedented inequality - a divide between enhanced and unenhanced minds

Then, if your neural implant broadcasts the thought to servers, instantly giving you directions...

Who else might intercept those brain signals?
Governments?
Your brain naturally runs simulations during dreams to guide decisions.

Neural technology will access these internal processes.

We forget most dreams, but their emotional impact persists, subtly guiding our choices.

The manipulation of thought becomes undetectable.
Cerf's discoveries reveal both the remarkable potential and risks of neural technology.

He is one of the brilliant and convincing scientists who don't see the danger when science means "we'll make money"

Will we face unprecedented threats to privacy and consciousness itself?
Thanks for reading

Follow @jokowords for more about tech/business/psy-marketing

BTW,
I am looking for 3 tech founders or CEOs who want to get more eyes on their brand/product or themselves

DM me, and we will chat↓
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More from @jokowords

May 22
When tech billionaire Mike Lynch's yacht sank in the Mediterranean in 2024, an encrypted hard drive went down with him.

Now, investigators suspect the "sudden storm" wasn't what killed him.

The disk, soon to be recovered, may reveal why intelligence agencies are seeking it:
🧵 Image
The Bayesian, a $40M superyacht, sank mysteriously in August 2024,

drowning the billionaire and Darktrace founder, Mike Lynch.

The boat's name honored Bayesian AI, the tech that built his cyber empire.

But also entangled him with global spy agencies... Image
Here's the scene:

Darktrace’s AI roots trace to MI5/CIA operatives.

Its systems located Hamas leaders for Mossad and shielded Ukraine’s infrastructure.

It made Lynch a high-value target in the shadow world of cyber warfare, a realm of secrets and silent threats. Image
Read 17 tweets
May 2
• A billionaire tech pioneer
• A storm-lashed superyacht
• A vanished secret hard drive

When they sank beneath the Mediterranean waves, they left behind more than deads.

CIA, Russia, Mossad, Ukraine, Hamas, AI warfare...

Here's the obscure mystery behind the tragedy:🧵 Image
The Bayesian, a $40M superyacht, sank mysteriously in 2024, drowning Mike Lynch and six others.

Known as the English Bill Gates, he was the founder of Darktrace.

The name honored Bayesian AI - the tech that built his cyber empire and entangled him with global spy agencies... Image
Darktrace’s AI roots trace to ex-MI5/CIA operatives.

Its systems located Hamas leaders for Mossad and shielded Ukraine’s infrastructure.

It made Lynch a high-value target in cyber warfare’s shadow world of secrets and silent threats. Image
Read 17 tweets
Mar 4
Stressed, depressed, overwhelmed…

7 ancient Japanese wisdoms for reaching:
• Wealth
• Health
• Purpose

Here's how to use them today to break free: ↓🧵
(→ #1 will save your life) Image
#7 Kaizen promotes incremental progress via small daily improvements.

The 1-minute rule enhances consistency without stress.

Aiming for 1% growth daily leads to significant gains, making productivity achievable.

This approach minimizes resistance, and efforts feel manageable. Image
Apply the 1-minute rule: perform a tiny version of daunting tasks (e.g., one push-up, one paragraph written).

Pair habits: do squats while brushing teeth...

Track 1% daily improvements in a notebook to visualize compounding progress, building momentum through achievable wins.
Read 15 tweets
Feb 14
Feb. 14, 2005, Valentine's Day:

YouTube was born... but it's a miserably failing dating app.

Today, after 20 years, it's worth $183 billion.

Here's how YouTube cracked the code for dominating content creation:🧵 Image
In February 2005, 3 former PayPal employees - Jawed Karim, Chad Hurley, and Steve Chen - registered an obscure domain name:

Their slogan? "Tune in, Hook up"

With this, they believed the "obvious choice" for video sharing would be dating... youtube.comImage
The original concept was simple: users would upload video profiles introducing themselves and describing their ideal partner(s).

But there was a huge problem.

No one was willing to upload dating videos...

The site that would change video forever couldn't get a single profile Image
Read 17 tweets
Feb 13
In 1995, Bezos went to Home Depot, bought a wooden door for $60, added four legs... and called it a desk!

This episode might seem mythical for a company now worth $1.6 trillion.

Because the story later got better...🧵 Image
In 1995, when Amazon was still operating from a garage in Bellevue, Washington, Jeff Bezos and his early employees obviously needed desks.

Almost broke.

Located across from a Home Depot, Bezos' businessman eyes noticed that doors were cheaper than traditional desks: Image
The door desk story starts here...

The original version was not well-constructed:
They were wobbly and required cardboard underlays to stabilize them.

Employee #5 Nico Lovejoy notably said "You would never want to hire Jeff Bezos as a carpenter" Image
Read 10 tweets
Feb 11
Spotify pays artists $0.003 per stream.

Apple Music pays $0.01 per stream.

...Spotify has 675M users vs Apple's 93M...

Why? Because Spotify understood something deeper about platform dynamics that Apple missed entirely...

Here's the genius: Image
Spotify built a network effect machine.

Every playlist shared, every collaboration made, every friend connection added makes the platform more valuable.

They created a social ecosystem where music discovery happens naturally. Image
There are some other key differences:

• Spotify offers both free and paid tiers
• Apple Music is exclusively a paid subscription service

And Spotify understood how to generate FOMO effect encouraging platform adoption: Image
Read 5 tweets

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