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▶︎ I help tech founders and CEOs align their brand messaging and voice to connect with their customers, drive leads & sales ▶︎ PhD, 25y+ as IT PM ▶︎ DM to start
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May 22 17 tweets 5 min read
When tech billionaire Mike Lynch's yacht sank in the Mediterranean in 2024, an encrypted hard drive went down with him.

Now, investigators suspect the "sudden storm" wasn't what killed him.

The disk, soon to be recovered, may reveal why intelligence agencies are seeking it:
🧵 Image The Bayesian, a $40M superyacht, sank mysteriously in August 2024,

drowning the billionaire and Darktrace founder, Mike Lynch.

The boat's name honored Bayesian AI, the tech that built his cyber empire.

But also entangled him with global spy agencies... Image
May 2 17 tweets 5 min read
• A billionaire tech pioneer
• A storm-lashed superyacht
• A vanished secret hard drive

When they sank beneath the Mediterranean waves, they left behind more than deads.

CIA, Russia, Mossad, Ukraine, Hamas, AI warfare...

Here's the obscure mystery behind the tragedy:🧵 Image The Bayesian, a $40M superyacht, sank mysteriously in 2024, drowning Mike Lynch and six others.

Known as the English Bill Gates, he was the founder of Darktrace.

The name honored Bayesian AI - the tech that built his cyber empire and entangled him with global spy agencies... Image
Mar 4 15 tweets 4 min read
Stressed, depressed, overwhelmed…

7 ancient Japanese wisdoms for reaching:
• Wealth
• Health
• Purpose

Here's how to use them today to break free: ↓🧵
(→ #1 will save your life) Image #7 Kaizen promotes incremental progress via small daily improvements.

The 1-minute rule enhances consistency without stress.

Aiming for 1% growth daily leads to significant gains, making productivity achievable.

This approach minimizes resistance, and efforts feel manageable. Image
Feb 14 17 tweets 6 min read
Feb. 14, 2005, Valentine's Day:

YouTube was born... but it's a miserably failing dating app.

Today, after 20 years, it's worth $183 billion.

Here's how YouTube cracked the code for dominating content creation:🧵 Image In February 2005, 3 former PayPal employees - Jawed Karim, Chad Hurley, and Steve Chen - registered an obscure domain name:

Their slogan? "Tune in, Hook up"

With this, they believed the "obvious choice" for video sharing would be dating... youtube.comImage
Feb 13 10 tweets 3 min read
In 1995, Bezos went to Home Depot, bought a wooden door for $60, added four legs... and called it a desk!

This episode might seem mythical for a company now worth $1.6 trillion.

Because the story later got better...🧵 Image In 1995, when Amazon was still operating from a garage in Bellevue, Washington, Jeff Bezos and his early employees obviously needed desks.

Almost broke.

Located across from a Home Depot, Bezos' businessman eyes noticed that doors were cheaper than traditional desks: Image
Feb 11 5 tweets 2 min read
Spotify pays artists $0.003 per stream.

Apple Music pays $0.01 per stream.

...Spotify has 675M users vs Apple's 93M...

Why? Because Spotify understood something deeper about platform dynamics that Apple missed entirely...

Here's the genius: Image Spotify built a network effect machine.

Every playlist shared, every collaboration made, every friend connection added makes the platform more valuable.

They created a social ecosystem where music discovery happens naturally. Image
Feb 10 15 tweets 5 min read
Squatty Potty built a $300M empire with ONE stupid ad:

A unicorn pooping rainbow ice cream...

Yet, poops yielded a 75,000% investment return.

How it generated $ millions overnight is so simple it's fascinating:🧵 Image Before 2014, Squatty Potty was just another small family business in Utah.

Mother & son had a basic product - a $20 plastic stool that improved bathroom posture.

The problem?
Nobody wanted to talk about constipation or hemorrhoids.

Then, an insane story began on Shark Tank:
Feb 7 15 tweets 5 min read
Once upon a time, Apple and Samsung were the best partners.

The iPhone was a massive success for 2 years... when Samsung made an unforgivable betrayal.

Steve Jobs was so furious that his revenge would amount to billions of dollars…

Here is the full story:🧵 Image In the 1980s, Samsung primarily manufactured semiconductors.

CEO Lee Byung-Chul and Steve Jobs built a business relationship starting in 1983.

They became close partners, with Apple ordering billions in electronic components.

Win-Win until Samsung secretly changed the deal...
Feb 4 15 tweets 5 min read
Everyone says Steve Jobs is the GOAT.

But there’s a brutal truth:
1. Steve Jobs made Apple…
2. Tim Cook made Apple the most successful company ever!

Here's how a boring guy has built the first $3 TRILLION company: 🧵 Image 2011 was a seism in tech history when Steve Jobs died.

Tim Cook takes over as Apple CEO.

The public response was harsh skepticism.

Because Cook was seen as just a corporate figure, an accountant, a numbers guy.

Apple fans were convinced the era of innovation was over. Image
Jan 30 14 tweets 5 min read
In 1975, Pepsi found the ultimate weapon to kill Coca-Cola:

They proved people preferred Pepsi's taste through blind tests.

Coke responded with the biggest marketing blunder and nearly died...

What happened next tells why it's still BLUE vs. RED:🧵
(video archives are 😲) Image In 1975, Coca-Cola dominated the American soft drink industry.

Their legendary formula has remained unchanged since 1886.

Since WW2, annual sales reached a staggering $5.4 billion.

But a genius marketing stunt by Pepsi changed everything... Image
Jan 17 18 tweets 6 min read
Disney Pixar revolutionized animation with computer imagery.

Yet, in 2001, a Japanese hand-drawn anime crushed them at the Oscars.

Pixar's creative chief himself says it was THE REAL revolution.

Here's how it influenced ALL of later Pixar's successes🧵 Image Everyone thinks Disney Pixar's influence is omnipresent in the animation industry.

That's true.

But Miyazaki's influence is omnipresent in Pixar's productions.

It has opened new doors that Pixar, and the industry in general, hasn't found yet.

Here's why:
Jan 3 14 tweets 5 min read
This neuroscientist proved your mind is no longer safe.

He doesn't just read thoughts, record dreams, and manipulate memories.

He also showed how the brain can be hacked.

Here’s the shocking truth on Moran Cerf's experiments — and why it threatens your freedom today:🧵 Image Moran Cerf began his career in cybersecurity, working as a penetration tester for banks.

After a meeting with the neuroscientist Francis Crick, he redirected his expertise:

Combining his hacking background with neuroscience to develop unconventional and radical methods Image
Dec 19, 2024 15 tweets 5 min read
These nobodies used ONE brilliant trick to hide a $4.5B theft:

They acted like complete idiots in public.

But they didn't only fool the FBI for 6 years!

Here's the evil story behind the biggest crypto heist ever 🧵:
(The end is a shocking twist) Image In 2016, hackers broke into Bitfinex and stole 120,000 Bitcoin.

FBI started a digital manhunt that would take years.

For this level of complexity, experts wondered about international connections.

But no one knew how unbelievable this theft really was. Image
Dec 5, 2024 17 tweets 4 min read
I bet my life savings OpenAI will go bankrupt by 2026-28

Not because Elon Musk could win his lawsuit against OpenAI.

But also because the vital figures are even worrier.

Here’s what you need to know whether you have a ChatGPT account or not:🧵 Image In March 2024, Musk files an initial lawsuit against OpenAI in San Francisco state court.

He alleges a breach of contract in the transition from a nonprofit to a for-profit entity.

In June 2024, after the emailgate, Musk withdrew legal action.
Dec 2, 2024 20 tweets 6 min read
The first web page went live on August 6, 1991.

You will be shocked at how ugly today’s biggest websites were...

Get in the time machine:🧵↓Image The first web page went live on August 6, 1991.

Tim Berners-Lee made it to share information on the World Wide Web project.

No screenshots were taken of the site in 1991. Here's what it looked like in 1992. Image
Nov 26, 2024 13 tweets 5 min read
Ferrari rejects 99% of potential buyers.

Yet, they made $6 billion last year alone.

So, why the higher the barrier, the higher the demand?

Here are the genius psychological tricks behind Ferrari’s massive profits:🧵 Image Ferrari perfectly uses the Veblen effect, an economic principle where demand for a product increases as its price rises.

This defies the ordinary "law of demand".

Ferrari has mastered Veblen so well that it can tap further into the 6 psychological biases behind this principle. Image
Nov 14, 2024 19 tweets 5 min read
The most enslaving drug isn’t cocaine, work, or porn.

It’s self-help.

Here's why and how to break free:🧵↓ Image Self-development or self-hell?

What if the self-help industry were the biggest trap to your success?

What if you were more profitable to the self-help industry unhappy and discontent than happy and fulfilled?