▶︎ I help tech founders and CEOs align their brand messaging and voice to connect with their customers, drive leads & sales ▶︎ PhD, 25y+ as IT PM ▶︎ DM to start
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May 22 • 17 tweets • 5 min read
When tech billionaire Mike Lynch's yacht sank in the Mediterranean in 2024, an encrypted hard drive went down with him.
Now, investigators suspect the "sudden storm" wasn't what killed him.
The disk, soon to be recovered, may reveal why intelligence agencies are seeking it:
🧵
The Bayesian, a $40M superyacht, sank mysteriously in August 2024,
drowning the billionaire and Darktrace founder, Mike Lynch.
The boat's name honored Bayesian AI, the tech that built his cyber empire.
But also entangled him with global spy agencies...
May 2 • 17 tweets • 5 min read
• A billionaire tech pioneer
• A storm-lashed superyacht
• A vanished secret hard drive
When they sank beneath the Mediterranean waves, they left behind more than deads.
CIA, Russia, Mossad, Ukraine, Hamas, AI warfare...
Here's the obscure mystery behind the tragedy:🧵
The Bayesian, a $40M superyacht, sank mysteriously in 2024, drowning Mike Lynch and six others.
Known as the English Bill Gates, he was the founder of Darktrace.
The name honored Bayesian AI - the tech that built his cyber empire and entangled him with global spy agencies...
Mar 4 • 15 tweets • 4 min read
Stressed, depressed, overwhelmed…
7 ancient Japanese wisdoms for reaching:
• Wealth
• Health
• Purpose
Here's how to use them today to break free: ↓🧵
(→ #1 will save your life)
#7 Kaizen promotes incremental progress via small daily improvements.
The 1-minute rule enhances consistency without stress.
Aiming for 1% growth daily leads to significant gains, making productivity achievable.
This approach minimizes resistance, and efforts feel manageable.
Feb 14 • 17 tweets • 6 min read
Feb. 14, 2005, Valentine's Day:
YouTube was born... but it's a miserably failing dating app.
Today, after 20 years, it's worth $183 billion.
Here's how YouTube cracked the code for dominating content creation:🧵
In February 2005, 3 former PayPal employees - Jawed Karim, Chad Hurley, and Steve Chen - registered an obscure domain name:
Their slogan? "Tune in, Hook up"
With this, they believed the "obvious choice" for video sharing would be dating... youtube.com
Feb 13 • 10 tweets • 3 min read
In 1995, Bezos went to Home Depot, bought a wooden door for $60, added four legs... and called it a desk!
This episode might seem mythical for a company now worth $1.6 trillion.
Because the story later got better...🧵
In 1995, when Amazon was still operating from a garage in Bellevue, Washington, Jeff Bezos and his early employees obviously needed desks.
Almost broke.
Located across from a Home Depot, Bezos' businessman eyes noticed that doors were cheaper than traditional desks:
Feb 11 • 5 tweets • 2 min read
Spotify pays artists $0.003 per stream.
Apple Music pays $0.01 per stream.
...Spotify has 675M users vs Apple's 93M...
Why? Because Spotify understood something deeper about platform dynamics that Apple missed entirely...
Here's the genius:
Spotify built a network effect machine.
Every playlist shared, every collaboration made, every friend connection added makes the platform more valuable.
They created a social ecosystem where music discovery happens naturally.
Feb 10 • 15 tweets • 5 min read
Squatty Potty built a $300M empire with ONE stupid ad:
A unicorn pooping rainbow ice cream...
Yet, poops yielded a 75,000% investment return.
How it generated $ millions overnight is so simple it's fascinating:🧵
Before 2014, Squatty Potty was just another small family business in Utah.
Mother & son had a basic product - a $20 plastic stool that improved bathroom posture.
The problem?
Nobody wanted to talk about constipation or hemorrhoids.
Then, an insane story began on Shark Tank:
Feb 7 • 15 tweets • 5 min read
Once upon a time, Apple and Samsung were the best partners.
The iPhone was a massive success for 2 years... when Samsung made an unforgivable betrayal.
Steve Jobs was so furious that his revenge would amount to billions of dollars…
Here is the full story:🧵
In the 1980s, Samsung primarily manufactured semiconductors.
CEO Lee Byung-Chul and Steve Jobs built a business relationship starting in 1983.
They became close partners, with Apple ordering billions in electronic components.
Win-Win until Samsung secretly changed the deal...
Feb 4 • 15 tweets • 5 min read
Everyone says Steve Jobs is the GOAT.
But there’s a brutal truth: 1. Steve Jobs made Apple… 2. Tim Cook made Apple the most successful company ever!
Here's how a boring guy has built the first $3 TRILLION company: 🧵
2011 was a seism in tech history when Steve Jobs died.
Tim Cook takes over as Apple CEO.
The public response was harsh skepticism.
Because Cook was seen as just a corporate figure, an accountant, a numbers guy.
Apple fans were convinced the era of innovation was over.
Jan 30 • 14 tweets • 5 min read
In 1975, Pepsi found the ultimate weapon to kill Coca-Cola:
They proved people preferred Pepsi's taste through blind tests.
Coke responded with the biggest marketing blunder and nearly died...
What happened next tells why it's still BLUE vs. RED:🧵
(video archives are 😲)
In 1975, Coca-Cola dominated the American soft drink industry.
Their legendary formula has remained unchanged since 1886.
Since WW2, annual sales reached a staggering $5.4 billion.
But a genius marketing stunt by Pepsi changed everything...
Jan 17 • 18 tweets • 6 min read
Disney Pixar revolutionized animation with computer imagery.
Yet, in 2001, a Japanese hand-drawn anime crushed them at the Oscars.
Pixar's creative chief himself says it was THE REAL revolution.
Here's how it influenced ALL of later Pixar's successes🧵
Everyone thinks Disney Pixar's influence is omnipresent in the animation industry.
That's true.
But Miyazaki's influence is omnipresent in Pixar's productions.
It has opened new doors that Pixar, and the industry in general, hasn't found yet.
Here's why:
Jan 3 • 14 tweets • 5 min read
This neuroscientist proved your mind is no longer safe.
He doesn't just read thoughts, record dreams, and manipulate memories.
He also showed how the brain can be hacked.
Here’s the shocking truth on Moran Cerf's experiments — and why it threatens your freedom today:🧵
Moran Cerf began his career in cybersecurity, working as a penetration tester for banks.
After a meeting with the neuroscientist Francis Crick, he redirected his expertise:
Combining his hacking background with neuroscience to develop unconventional and radical methods
Dec 19, 2024 • 15 tweets • 5 min read
These nobodies used ONE brilliant trick to hide a $4.5B theft:
They acted like complete idiots in public.
But they didn't only fool the FBI for 6 years!
Here's the evil story behind the biggest crypto heist ever 🧵:
(The end is a shocking twist)
In 2016, hackers broke into Bitfinex and stole 120,000 Bitcoin.
FBI started a digital manhunt that would take years.
For this level of complexity, experts wondered about international connections.
But no one knew how unbelievable this theft really was.
Dec 5, 2024 • 17 tweets • 4 min read
I bet my life savings OpenAI will go bankrupt by 2026-28
Not because Elon Musk could win his lawsuit against OpenAI.
But also because the vital figures are even worrier.
Here’s what you need to know whether you have a ChatGPT account or not:🧵
In March 2024, Musk files an initial lawsuit against OpenAI in San Francisco state court.
He alleges a breach of contract in the transition from a nonprofit to a for-profit entity.
In June 2024, after the emailgate, Musk withdrew legal action.
Dec 2, 2024 • 20 tweets • 6 min read
The first web page went live on August 6, 1991.
You will be shocked at how ugly today’s biggest websites were...
Get in the time machine:🧵↓
The first web page went live on August 6, 1991.
Tim Berners-Lee made it to share information on the World Wide Web project.
No screenshots were taken of the site in 1991. Here's what it looked like in 1992.
Nov 26, 2024 • 13 tweets • 5 min read
Ferrari rejects 99% of potential buyers.
Yet, they made $6 billion last year alone.
So, why the higher the barrier, the higher the demand?
Here are the genius psychological tricks behind Ferrari’s massive profits:🧵
Ferrari perfectly uses the Veblen effect, an economic principle where demand for a product increases as its price rises.
This defies the ordinary "law of demand".
Ferrari has mastered Veblen so well that it can tap further into the 6 psychological biases behind this principle.
Nov 14, 2024 • 19 tweets • 5 min read
The most enslaving drug isn’t cocaine, work, or porn.
It’s self-help.
Here's why and how to break free:🧵↓
Self-development or self-hell?
What if the self-help industry were the biggest trap to your success?
What if you were more profitable to the self-help industry unhappy and discontent than happy and fulfilled?