Joko Profile picture
Jan 3 14 tweets 5 min read Read on X
This neuroscientist proved your mind is no longer safe.

He doesn't just read thoughts, record dreams, and manipulate memories.

He also showed how the brain can be hacked.

Here’s the shocking truth on Moran Cerf's experiments — and why it threatens your freedom today:🧵 Image
Moran Cerf began his career in cybersecurity, working as a penetration tester for banks.

After a meeting with the neuroscientist Francis Crick, he redirected his expertise:

Combining his hacking background with neuroscience to develop unconventional and radical methods Image
At Caltech, he pioneered groundbreaking research using electrodes placed directly on patients' brains during surgery.

This allowed him to record individual neuron activity while people were awake and thinking

This shift provided unprecedented access to conscious thought.
He discovered that specific neurons respond to precise thoughts

For example, when we think about the Beatles, distinct neurons are activated

His team mapped 1000s of responses to faces, places, and celebrities

They learned to identify thoughts just by watching neural patterns
His research also leverages a truth about memories: they change each time we recall them.

The modified version permanently overwrites the original.

His research proved it's more fragile than we imagined

Memories can be altered without you ever knowing.
We trust our thoughts without question.

Our strongest beliefs feel unshakeable.

His research proved this confidence rests on shifting sand.

The brain creates false narratives to explain our choices.

Your deepest convictions might be fabrications. Image
The team unlocked access to human dreams.

Their electrodes captured brain activity during sleep.

They could watch as minds created nightly simulations.

The most private sanctuary of consciousness opened to observation.

Dream content emerged in real-time.
His experiments proved dreams aren't random neural noise.

The brain remains highly active during sleep, which has been known for a long time

With implants, he can now extract dream content directly by observing brain activity... without relying on verbal reports from subjects.
The security risk isn't just theoretical concerns

Neural implants will broadcast thoughts to external servers

Hackers could intercept and manipulate these brain signals

False information could route directly into your consciousness

And you wouldn't even know it was happening
That said,
there are always positive implications.

The technology has promising medical applications.

Neural implants could:
• enhance human capabilities,
• improve health,
• correct brain disorder and disease.
But is also perilous.

They could also create unprecedented inequality - a divide between enhanced and unenhanced minds

Then, if your neural implant broadcasts the thought to servers, instantly giving you directions...

Who else might intercept those brain signals?
Governments?
Your brain naturally runs simulations during dreams to guide decisions.

Neural technology will access these internal processes.

We forget most dreams, but their emotional impact persists, subtly guiding our choices.

The manipulation of thought becomes undetectable.
Cerf's discoveries reveal both the remarkable potential and risks of neural technology.

He is one of the brilliant and convincing scientists who don't see the danger when science means "we'll make money"

Will we face unprecedented threats to privacy and consciousness itself?
Thanks for reading

Follow @jokowords for more about tech/business/psy-marketing

BTW,
I am looking for 3 tech founders or CEOs who want to get more eyes on their brand/product or themselves

DM me, and we will chat↓
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More from @jokowords

Dec 19, 2024
These nobodies used ONE brilliant trick to hide a $4.5B theft:

They acted like complete idiots in public.

But they didn't only fool the FBI for 6 years!

Here's the evil story behind the biggest crypto heist ever 🧵:
(The end is a shocking twist) Image
In 2016, hackers broke into Bitfinex and stole 120,000 Bitcoin.

FBI started a digital manhunt that would take years.

For this level of complexity, experts wondered about international connections.

But no one knew how unbelievable this theft really was. Image
Investigators tracked digital clues across complex computer networks.

They could follow Bitcoin over the blockchain, but knowing who held them without a password was impossible.

$Millions waited silently in 1000s crypto wallets, only used on the darknet marketplace AlphaBay Image
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Dec 5, 2024
I bet my life savings OpenAI will go bankrupt by 2026-28

Not because Elon Musk could win his lawsuit against OpenAI.

But also because the vital figures are even worrier.

Here’s what you need to know whether you have a ChatGPT account or not:🧵 Image
In March 2024, Musk files an initial lawsuit against OpenAI in San Francisco state court.

He alleges a breach of contract in the transition from a nonprofit to a for-profit entity.

In June 2024, after the emailgate, Musk withdrew legal action.
Breaking news:

On Dec. 1, 2024, Musk files a new preliminary injunction in US District Court in California.

If no one can predict what will happen, speculations are allowed and send damaging messages.

But let's focus on the more tangible business part:↓
Read 17 tweets
Dec 2, 2024
The first web page went live on August 6, 1991.

You will be shocked at how ugly today’s biggest websites were...

Get in the time machine:🧵↓Image
The first web page went live on August 6, 1991.

Tim Berners-Lee made it to share information on the World Wide Web project.

No screenshots were taken of the site in 1991. Here's what it looked like in 1992. Image
In 1994, Jerry Yang and David Filo, two Ph.D. students from Stanford University, created a portal named Yahoo.

An acronym for "Yet Another Hierarchical Officious Oracle"

In March 1995, the Yahoo! search engine was launched as part of the portal. Image
Read 20 tweets
Nov 26, 2024
Ferrari rejects 99% of potential buyers.

Yet, they made $6 billion last year alone.

So, why the higher the barrier, the higher the demand?

Here are the genius psychological tricks behind Ferrari’s massive profits:🧵 Image
Ferrari perfectly uses the Veblen effect, an economic principle where demand for a product increases as its price rises.

This defies the ordinary "law of demand".

Ferrari has mastered Veblen so well that it can tap further into the 6 psychological biases behind this principle. Image
Ferrari's pricing strategy is bold.

Their cheapest car, the Portofino M, starts at $226,000, while the SF90 Stradale reaches $625,000.

These high prices don't deter buyers.

Instead, they attract them, playing on clients' prestige bias and desire for exclusivity. Image
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Nov 14, 2024
The most enslaving drug isn’t cocaine, work, or porn.

It’s self-help.

Here's why and how to break free:🧵↓ Image
Self-development or self-hell?

What if the self-help industry were the biggest trap to your success?

What if you were more profitable to the self-help industry unhappy and discontent than happy and fulfilled?
I was there.

Until I read "The Subtle Art of Not Giving a F*ck" by Mark Manson.

And his remarks I can't stop thinking about:

1. The self-help industry takes for granted we all have the same goals in life
2. Self-help books just assume that we all want the same thing

Do you?
Read 19 tweets

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