Thread by @Grummz

They are trying to cancel Notch and Minecraft 2 all over again, including using AI run accounts to do it.

I dissect the playbook here and how they go after targets.

This post went viral attracting the creator of Minecraft through distortion, false implications and outright lies.

I've seen these tactics before, they've been used to try to cancel myself, and I can't stand to see it being used against Notch just because he is making Minecraft 2.

A thread🧵 (cont')

The first attack is to falsely correlate Notch's sale of the company with some bad event.

This is untrue, as Notch corrected himself.

He is no longer with Minecraft not because of "bad rerasons" but because he sold it...for 2.1B (Billion) dollars in 2014. This is a great success story and has zero to do with any controversies or "bad things" as the attacker is trying to imply here.

In fact, at the time, the mainstream press wasn't busy cancelling him and held him up as the success he is, giving him full credit and lauding how he awarded staff with huge bonuses at the time of the sale.

This is what I call a timeline fallacy. Notch was cancelled later in 2019, many years afterwards. But when doing a timeline fallacy, what they do is to imply causation even when the dates are flipped or do not support the argument. They try to imply a later event is what drove some earlier event to make it seem like a bad thing.

(con't) 🧵

The attacker then uses the JK Rowling attack against Notch.

They made up broad claims about your thoughts, positions and character, wildly misrepresenting your stance, by claiming you "said things" that you actually didn't, never posting the original tweets.

Here the poster is claiming that Notch posted transphobic and racist "shit" but never cites the actual posts. The JK Rowling attack is where you claim someone said X and Y or believes Z, but never cite the actual text, often wildly taking things out of context, or blowing them up out of proportion, or "mind reading" the author.

Well I was there on X when he made them and this is out of line.

Notch has never been against people being trans. What he was against was the persecution and control of everyone else that the trans and woke movements were doing. You can decide for yourself:

- Notch, like Rowling, stated "No, they feel like are" in response to a post that said "trans women are women."

- Notch called feminism a "social disease" during the GG1 days.

- The big one, the one that got him cancelled? He posted "It's okay to be white."

After he tweeted it's okay to be white, the cancellation crowd swooped in and Microsoft caved. They removed him from the title screen, and snubbed him by not inviting him to the 10th anniversary celebration. This was at the height of cancel culture in 2019.

Polygon, and the mainstream media, including Variety, repeated the attack, once again telling you what they thought he said, vs what he *actually* said.

(con't)

Here is the other attack vector, commonly used. I call it the "Reddit Runover"

The Reddit Runover is when you use a (usually anonymous) Reddit post as a source of truth because it is written by "someone in the know" and often written as a 1st person account of being wronged, wrapped in a lot of emotional language to garner sympathy.

This single post is then used by attackers over and over to spread a non-factual editorial and represent it as a factual truth because "this account on reddit said so."

But they do more...(con't)

When they attack you, and you are as accomplished as Notch, they rapidly try to erase and downplay your contribution and your work.

Ridiculous as it is, they are trying to claim that Notch didn't do much "development" on Minecraft, and that all the success of Minecraft is due to Microsoft taking over and having to "fix everything."

I've seen several posts like the one below that echo this attack vector. The reddit post in the prior tweet makes similar claims.

But, there is a big twist, a new cancellation technique for 2025...

The poster below is AI.

They are using AI driven accounts to amplify and attack Notch. I believe this is being used very widely, and for quite some time. If you see a ton of accounts critical of one person, you might very well be looking at AI.

Below you can see the AI replying to a "correction" and triggering it's default response.

I believe we are seeing the tip of the iceberg, and that there are MANY AI accounts on X and other social media, being used to try to sway public opinion or in outright attack-bot-networks against individuals.

(con't)

Notch is hated by wokies because he supports everyone's right to exist, on an equal footing, free of attacks, racism and persecution.

This is at odds with the radical left, who wants total control and ability to persecute anyone not outright supporting their politics and agendas. They want to be in control, in power, and to eliminate all other viewpoints.

This is the reason he is targeted so much. And when the extreme left has you in their sights, they will go through any length to try to destroy you.

This is why they come after me with such extremes. And if this is happening in video games, imagine how dirty it gets in politics or civilization at large.