Thread by @PhilosophyAges

Look at this guy.

He’s a millionaire who went homeless as a social experiment.

His goal? Prove that anyone can make $1M in 12 months with just a phone.

The story of Mike Black and what happened next:

In 2020, @theMikeBlack1 made a bold move.

He drained his bank account to zero, left his 7-figure business, and went homeless.

All to prove that anyone can come back from rock bottom and inspire others. He publicly committed to the challenge.

The early days tested Mike's resolve. He slept on benches, battling hunger and doubt.

But he knew this was bigger than him—it was about showing others what's possible.

Failure wasn't an option. Mike had to find a way, no matter how hard it got.

A turning point came when a stranger on Craigslist let Mike crash in his RV.

It wasn't much, but it gave Mike a chance to regroup and strategize his next move.

He used this small window of opportunity to plan his comeback.

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Mike got resourceful. He started flipping free items from Craigslist, acting as the middleman for profit.

Every dollar went straight to survival. He stacked odd jobs on top—telemarketing, assistant work, delivery.

Brick by brick, he was making his comeback—or so he thought.

Rock bottom hit hard when Mike's bank overdrew, and he found himself sleeping in a roach-infested RV.

Most would throw in the towel here. For Mike, it only fueled his fire.

Comfort was the enemy. This was the ultimate motivator to turn things around, and fast.

A $1500 marketing gig became Mike's lifeline. He moved into a shared room, saving every penny.

Remember the RV kid? Mike bought the vehicle back for $2K and asked to repay the favor.

With a small safety net, he could finally focus on building something bigger…

Mike zeroed in on creating a scalable e-commerce biz. Not just any biz, but one with heart.

He launched a coffee brand for dog lovers that donated proceeds to animal rescues.

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To fund his venture, Mike made bold sacrifices. He rented out his room and lived for free.

Every extra dollar went straight into the business. He was all in, no Plan B.

Finally, he launched the brand. The machine was in motion. But then, a devastating blow…

Mike's dad was diagnosed with stage 4 cancer. His world shattered.

He dropped everything to be with his family, but he knew his dad would want him to keep going.

So he dug deep, channeled his pain into purpose, and kept building. Failure was not an option.

Back at it with renewed focus, Mike went full throttle. He implemented subscription model for recurring revenue.

He commissioned viral videos to spread the word. Some days, he woke up to hundreds of new orders.

This was it. Momentum was building. Then, another crushing setback.

Two severe autoimmune diseases and a tumor left Mike in daily agony.

He was running on fumes, barely able to function. Doubt crept in—could he really keep going?

That's when a message changed everything...

A stranger reached out, saying Mike's story stopped him from ending his life.

At that moment, it clicked. This wasn't about hitting $1M. This was about inspiring others and showing them what's possible.

Mike couldn't stop now. Too many people were counting on him.

Still, Mike had to cut things short.

He made $65K, a far cry from $1M but still a massive feat for someone who started from zero.

True achievement? Building a viable business in weeks. Overcoming shitty odds. Touching lives.

Money comes and goes. But impact—that lasts forever.

30 days is all you need to change your life.

Get '100 Mental Models' to:

• Make better decisions
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Even people like Elon and Naval Ravikant use Mental Models

Grab your copy here:
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