A friend of mine attended an Antifa meeting. They were nice enough to send me some audio recordings of it to pick through, which I'd like to share here.

I will tell you, these people are not the push over blue haired misgender police you think they are. 👇
This was an all day event. They discussed multiple things but I'm going to list what stood out to me the most.

They had lectures and classes on administering medical, and have an integrated gun club. These people were mostly active, very fit, and did not have Temu trash on their kit.
They talked about not just actionable tactics but scouting out, gathering intel, aftercare, etc.

They have tons of ways to get involved, follow up events, online communities, and a robust recruitment effort that is working VERY well.
*Side note - You can complain that they have been given free reign, and that's partially true, but most of the things they are doing have 0 barriers for anyone, and would never be an issue in the eyes of the law.

Simple things like designing, printing, and hanging up flyers on streetlights.

Okay, onto the really good stuff:
This was possibly the most eye opening part for me:

They're not fans of Biden and Harris because of the same reasons we aren't. Lack of accountability. They cited giving money to Israel while people here suffer.

Quote from the audio -"You can't be a liberal. Liberals are afraid of confrontation. We're fighting against that."
They put an emphasis on "collective leadership." Not having 1 leader, but giving people the skills they need and having multiple so they can grow faster and effectively. Which leads to my next takeaway...

Another quote from the audio:
"You can't solve all these issues by yourself, if you can, why haven't you. You have to engage in collective action. If you don't want to work together, you don't want to solve the problem"
He's right. You don't like it, but he's 1000% right. And it's why they win. They don't suffer from "too many chiefs not enough Indians" like the right typically does.

Because of that, they get into more areas than should be possible, and they start to multiply.

Lastly:
"You can't be a revolutionary overnight. You have to have a process for it over time."

That is exactly what these meetings do.

They teach people this process.

Paired with real skills that A LOT of people in my world of X talk about.
They're doing it well, they're doing it better, and you're farther behind than you realize.

I hope this can help shed light, and maybe just maybe get you all to get your ass in gear.

You can't just do cardio and hope for the best anymore. Your enemy is smart.

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More from @iamhaleyshane

Jul 3, 2024
Quick riff on how you can make your brand carry the load for you.

I call this Primal Branding because it appeals to your monkey brain. It's hella powerful, so bookmark this one for sure.

1- Community: We like tribes. We like to be able to identify who are people are.
Create a community with your brand/product being the common interest. Bring people together to share in that interest, and they'll do your message spreading for you.

2- Rituals: We all have rituals we do every day. You may call this a "routine" but really, it's a ritual.
It's difficult to get someone to pick up a new one. If you can find a way to inject your brand into something your customers are already doing, your sales will skyrocket.

3- Language:
Every culture shift starts with the words we use. Think of the things you're interested in..
Read 5 tweets
Apr 16, 2024
Imagine a luxury brand. A special product gatekept by it's price and availability.

Limited time products with a hefty price tag. Buying from this brand says you've made it, and you want everyone to know.

Who am I talking about?
Ferrari? Rolex? Louis Vuitton?
Nah...
Tonester Paint.

YEAH PAINT. LIKE FOR A WALL. It's a paint brand I stumbled on. And y'all I am fascinated.
He charges $72 for a GALLON OF PAINT. Let's look at how.
First thing, paint is boring. I mean, does anyone get excited about getting paint mixed and Sherwin Williams or Lowes? Probably not. This guy has a found a way to make it interesting.

His paint doesn't follow the typical name scheme either. Most brands use something like U600-B
Read 7 tweets
Mar 14, 2024
It seems as though BRCC is back on the TL. So here's my quarterly tweet about them from a branding and marketing perspective 🧵
Ever heard of Black Rifle Coffee Company? You probably have. They're positioned as a veteran owned and operated coffee company for people that love pew pews and freedom.

Or so it appears in a such a way.
What you may not know about BRCC, is they donate to a lot of PACs and campaigns that are for the very thing they claim to be against, gun control.

It's a really good example of brainwash branding.
Read 10 tweets
Oct 6, 2023
Ever heard of Black Rifle Coffee Company? You probably have.

They're positioned as a veteran owned and operated coffee company for people that love pew pews and freedom.

Or so it appears in a such a way...
What you may not know about BRCC, is they donate to a lot of PACs and campaigns that are for the very thing they claim to be against, gun control.

It's a really good example of brainwash branding. Let's dive into it so you can learn ya something.
How did they create the image of vetbro coffee supreme? Easy.

First step - Create an entire brand with these over the top "conservative" personalities, all of which are former military. Make them the "Face" of the brand.
Read 12 tweets

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