Traveling and living full time in a van I renovated while working with biz owners that want to build a wild brand.
Side Questsđź’Ż
No ai used.
2 subscribers
Jan 12 • 9 tweets • 2 min read
A friend of mine attended an Antifa meeting. They were nice enough to send me some audio recordings of it to pick through, which I'd like to share here.
I will tell you, these people are not the push over blue haired misgender police you think they are. 👇
This was an all day event. They discussed multiple things but I'm going to list what stood out to me the most.
They had lectures and classes on administering medical, and have an integrated gun club. These people were mostly active, very fit, and did not have Temu trash on their kit.
Jul 3, 2024 • 5 tweets • 1 min read
Quick riff on how you can make your brand carry the load for you.
I call this Primal Branding because it appeals to your monkey brain. It's hella powerful, so bookmark this one for sure.
1- Community: We like tribes. We like to be able to identify who are people are.
Create a community with your brand/product being the common interest. Bring people together to share in that interest, and they'll do your message spreading for you.
2- Rituals: We all have rituals we do every day. You may call this a "routine" but really, it's a ritual.
Apr 16, 2024 • 7 tweets • 3 min read
Imagine a luxury brand. A special product gatekept by it's price and availability.
Limited time products with a hefty price tag. Buying from this brand says you've made it, and you want everyone to know.
Who am I talking about?
Ferrari? Rolex? Louis Vuitton?
Nah...
Tonester Paint.
YEAH PAINT. LIKE FOR A WALL. It's a paint brand I stumbled on. And y'all I am fascinated.
He charges $72 for a GALLON OF PAINT. Let's look at how.
Mar 14, 2024 • 10 tweets • 2 min read
It seems as though BRCC is back on the TL. So here's my quarterly tweet about them from a branding and marketing perspective 🧵
Ever heard of Black Rifle Coffee Company? You probably have. They're positioned as a veteran owned and operated coffee company for people that love pew pews and freedom.
Or so it appears in a such a way.
Oct 6, 2023 • 12 tweets • 2 min read
Ever heard of Black Rifle Coffee Company? You probably have.
They're positioned as a veteran owned and operated coffee company for people that love pew pews and freedom.
Or so it appears in a such a way...
What you may not know about BRCC, is they donate to a lot of PACs and campaigns that are for the very thing they claim to be against, gun control.
It's a really good example of brainwash branding. Let's dive into it so you can learn ya something.
