Research shows that even mega-bestselling books are rarely finished.
Here are some of the top unread bestsellers:
Wisconsin mathematics professor Jordan Ellenberg used data from ebooks to determine how much of a book readers actually read.
He looked at the “Popular Highlights” in ebooks and would find the 5 most highlighted passages by readers.
If more readers got to the end of the book, those highlights would be scattered throughout the length of the book.
But if readers rarely made it past the first couple of chapters, the popular highlights will be clustered at the beginning.
He named this mathematical measure the Hawking Index–named after physicist Stephen Hawking’s "A Brief History of Time," which was dubbed ‘the most unread book of all time.'
Although Prof. Ellenberg says his formula is more entertainment than scientific, it does present an interesting question about how many books become major bestsellers but aren't actually read.
Here are a few popular books and the percentage of readers that finished the book:
-6.4% of readers finished "Infinite Jest"
-6.6% of readers finished "A Brief History of Time"
-6.8% of readers finished "Thinking Fast and Slow"
Meaning out of the 1,000,000+ people that bought a copy of "Thinking Fast and Slow", there are only 68,000 people who actually finished the book.
Here's the Hawking Index for political books:
Less than 25% of people finished any of these books.
Key Takeaways:
1) Don't feel bad about not finishing a book.
As the data shows, the vast majority of people don't finish the book they're reading. So if a book gets boring or you feel you understand the main lessons halfway through, drop it and pick up a new book.
2) Bestseller ≠ Bestwritter
A lot of books likely became bestsellers due to good marketing or the person being famous, and not because readers loved the book. Avoid these types of books. Look for books with great ratings and reviews, not at how many copies they've sold.
3) Finishing books can give you a competitive advantage.
Your competition likely doesn't read books, but if they do, they likely don't finish the books they read. So if you put in the work to read and finish your books, you'll have an informational advantage over them.
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Over the past few years I've listened to 100+ different podcast shows.
Here are 10 of the most valuable podcasts I've found:
(plus a must-listen episode from each one)
1) The Game by @AlexHormozi
Alex is one of the greatest marketers and salesmen of our time. He shares tons of advice on growing a business from $0 to $100M and how he's growing his company from $100M to $1+ billion.
A must-listen episode:
2) My First Million by @thesamparr & @ShaanVP
Learn about business and get business ideas from two incredibly smart (and funny) entrepreneurs who have built & sold multi-million dollar businesses.
Everyone thinks success means being wealthy. But there are actually 5 types of wealth: time, social, mental, physical, and financial. Read this book to learn about all five and how to achieve them.
Think of this book as the science behind visualization or manifestation. In it, the author explains how our beliefs shape our reality. A must-read for anyone interested in psychology, neuroscience, or mindset.
This is the highest insight-per-minute podcast I listened to all year. Hearing Naval's harsh truths on success, happiness, and fame will dramatically change your perspective.
2) How Elon Works by @FoundersPodcast
@elonmusk has built 5+ companies that are now worth $1B+. Listen to this podcast to learn how he operates, how he manages his time, his 5-step algorithm for solving problems, and much more.
The best way to get ahead in any area of life is not with slow and incremental progress, but by having a period of unhinged intensity. Everyone should have more unhinged habits in their lives.
Bestselling author Nir Eyal reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do—and how to replace them with beliefs that unlock your true potential.