I recently visited Luton - a working class town near London infamously home to both the Tate Brothers and Tommy Robinson and one of the towns in Britain most transformed by immigration - to see what it looks like today 🧵
Luton was one of the towns earliest effected by large scale immigration. It’s against this background that Robinson’s EDL first emerged, the working class living on the frontlines of a changing Britain. My TLDR impression of Luton is that this change has now largely happened
In some ways Luton might as well be another country. It’s easy to look at pictures of foreign-coded visuals in your own country and say, “oh it’s from a ghetto, China Town, Little India etc it’s always been like that.” Luton is like if these areas expanded over an entire city
Luton is so transformed that it helps to compartmentalise it as a parallel version of Britain - ‘The Yookay’. Change on this scale is emotionally charged because it really is just not anything like what Britain has been historically. There’s no ambiguity, it is not the same thing
Main high street - grotty but not unusually so for British standards. Demographics felt about 60-70% non-White. Selection of chain shops but also shops you only tend to find in heavily immigrant areas selling migrant foods, migrant-coded products - dessert bars, weaves etc
Central War Memorial. A few pieces of litter in the flowerbeds around it. Some nearby buildings hollowed out and replaced with tatty-looking cheapo ‘poundstores’ - at the ‘higher end’ you have at best brands like… McDonald’s or TK Maxx. No particularly inspiring new developments
The main shopping mall in the town centre. A detail not pictured, homeless encamped to the side who stared intensely at me as I took this picture. You can see Deliveroo riders, betting shops, smash burger takeaways - classic common features of British high streets in the 2020’s
Inside the central shopping mall - the demographics maybe 80% non-White British. A few nice ‘Yookay’ details on this shot. The demographics again, the Halal Turkish food, the poster overhead stressing the importance of recycling your bottles in order to reduce the use of plastics
Lots of remittance shops around, many shops or services that emphasise their owner’s country of origin. Not just Nails & Spa but Moroccan Nail & Spa. “I am a Moroccan. We are Moroccans. This is a Moroccan Nail & Spa.” The streets a patchwork of non-sequitur assertions of identity
Dessert Bars are increasingly common in British cities in part because many migrant communities use these places as social spaces in lieu of bars. You can’t drink alcohol so you go here to ‘chill’, film crazy TikTok video. I stuck my head in a few, no white people. Many venues are implicitly coded to specific communities in this way - traditional British pubs by contrast for example will be mostly white clientele
Another shot of the main high street. Some banners suspended from lampposts - advertisements for ‘support hubs’ for support for alcoholism, drug addiction, abuse etc. Partly these banners stem from Britain’s overbearing ‘mental health’ therapy culture but I also suspect Luton has a lot of genuine alcoholics, drug addicts, abuse victims etc
At the top of the city by the courthouse. Closed up traditional ‘Red Lion’ Hotel, litter strewn across the floor by a residential block. Don’t know if the local council just doesn’t bothering hiring people to clean or if people throw so much litter cleaning it is a losing battle
Fairly typical residential street just outside the city centre. Some litter on the floor. There was a particularly egregious house on this street with piles of garbage stacked outside but an obese Pakistani man standing in front of the building smoking began glaring at me as I walked past so I didn’t take a picture
On the way to the South Asian ‘side’ of Luton. Lots of litter. An ugly carriageway surrounds Luton, makes it a hassle to walk - a hangover from post-war urban planning. Combine unsightly features like this with modern Yookayisms for a pungent cocktail of miserable drab aesthetics
On entering the South Asian area you are greeted by a banner advertising a Festival of Diversity and litter strewn across the grass of a small open green space. I am not making this up - it sounds like I am being deliberately gratuitous here but this is literally what you see
Dunstable Road is the main thoroughfare in this area, the residents a collection of religions and groups though mostly Muslims and mostly from the Subcontinent. The % of white people on the street drops from about 30% to 1-2% here, surfaces are adorned with Arabic calligraphy
Dunstable Road is a ghetto of a kind but it’s not a hermetically sealed ‘ghetto’. It spills out into the rest of Luton. It may be 20% more ‘Islamic-Looking’ than central Luton but that jump is pretty incremental, it isn’t a massively jarring huge jump there’s a flowing continuity
Lots of chicken shops, jewellery shops, hijab shops, remittance services. On some the exterior panelling is plastic-y and the shopfronts extend out onto the pavement. Bi-folding cheap glass doors instead of heavier single doors. They aesthetically resemble shops in Cairo or Delhi
There is a sense in which this all represents a merging of aesthetic styles. A kind of evolving Neo-Mudéjar. Styles instinctively familiar in the Karachi marketplace merging with post-war British forms. This is how aesthetic forms change and develop over longer stretches of time
You can see this in the nearby residential area. 20th century British housing stock begins to take on slightly subcontinental features. Porticos grow larger, new panelling or tiling appears, imagery is affixed, features of the houses more resemble features from the home country
Luton central mosque - a good example of what you could call British Islamic or ‘Rubber Dinghy Rapids’ architecture. Islamic forms built with the red brick of British industrial towns. I don’t find the architectural effect particularly inspiring but in this sense it is ‘British’
More residential streets. Some Yookayisms; disability support standups, litter. Also common - signs, flags, imagery. The imagery is I want to say more common than cultural equivalents would be in white areas. Are Palestine flags a cultural equivalent to British Christmas lights?
Garbage of various kinds left outside the front of houses. This kind of fly-tipping isn’t unusual in parts of Britain and is not necessarily exclusive to particular groups but it was noticeable here how many houses had garbage just dumped outside. Evidences a certain culture
LEFT: Imran on the back of a ‘white van’ like an England flag
RIGHT: A Syrian Opposition flag seen above a (quite commonplace on Luton’s high streets) bubble tea shop. Luton contributed a significant number of foreign fighters to the opposition groups during the Syrian Civil War
Another residential street, more litter. A generational divide - the older South Asians wearing traditional kurtas, jubbahs and taqiyahs, the younger South Asians decked out with North Face puffer jackets, Nike and Adidas hoodies, some with half balaclavas, full roadman regalia
Back to the town centre. Well-maintained flowerbeds in which traditional English trashflowers are growing. The ‘Cakebox’ company is a newer ‘cake business’ founded by Sikh migrants which is quite rapidly expanding across Britain, appears to cater to the sweet-tooth certain migrant groups seem to have in the same way the dessert bars do. If you look inside one of these shops the interiors look quite cheap, tacky, sparse. They resemble the inside of a Mumbai phonecase corner store - possibly a cost saving measure that helps the business expand more, possibly genuine aesthetic preference
Two supermarket interiors
LEFT: A sign warns shoppers that they are being watch by CCTV
RIGHT: An entire section of the supermarket Sainsbury’s devoted to Halal food
An Islamic Dawah centre just off the edge of Luton’s highstreet. Natives generally do not convert to Islam but it isn’t unheard of, it is possible that the centre does occasionally succeed in converting passersby. The social pressure will be higher the more Muslim an area is
The main square. A group of youths (yoots) mostly of different migrant backgrounds can be seen milling around on the right. They were standing there a fair while, there every time I passed. It is obviously a kind of socialising but the form it takes is notable
A full house of remittances seen on the exterior of this electronics-cum-general wares store, not just to the Subcontinent and Africa but to Eastern Europe to. A reasonable ‘chunk’ of the Luton whites are Eastern European, which can make the streets seem more native than they are
South of the town centre, the area is visibly a little whiter, the signage more recognisably British. Inside the pubs the clientele is entirely white. As with the dessert bars these venues have become almost implicitly ethnic-coded without anybody consciously assenting to it
The area is not particularly clean, large litter middens can be seen by the side of the pavement. A little but not much better than the South Asian area. Again, why the council cannot clean it I do not know - unsure how you can be this apathetic but perhaps people just give up
Collection of houses with litter strewn outside. Some of the houses are larger and more middle class coded but there is still a grimy sheen over the neighbourhood. Those with their curtains open look very normal inside. ‘Live, Laugh, Love’ Posters, ‘Our Home’, ‘Our Family’ signs
Luton Airport in the distance, which provides the town with jobs. Luton is easily one of the most Yookay towns in Britain, I can see many mid-tier towns beginning to transform in this way over the coming decades - many already are. A process of ‘Lutonification’, ‘Yookayification’
• • •
Missing some Tweet in this thread? You can try to
force a refresh
Three whole years of ‘Ranking Snacks’ videos. Difference with this kind of media versus Trump’s populism is Trump just makes off-the-cuff funny comments that are very much political - they’re not ‘Politics posing as Non-Politics’ Buzzballisms. Will get tedious for many quickly
Do you support this kind of ‘AI-based cheating’ to solve unsolved problems in science and mathematics or does it only ‘count’ if you do it ‘properly’ as a human?
The political ascendency of Andy Burnham has somehow seen a small revival of the Labour Party’s fortunes, in part perhaps because of their embrace of ‘Buzzball-ism’ - that is, ‘Politics presenting as ‘Non-Politics’ with The Aesthetic Sensibilities of a 19-Year Old Woman Characteristics.’ What do I mean by this? For instance, a good example of ‘Buzzball-ism’ in action is the way in which under Andy Labour’s ‘social media game’ - influenced by content produced by pro-left 19-year old women - has noticeably improved. Sorry to say but I think at least ‘some’ of it is ‘good’
‘Good’ how? Good in the sense that new videos are generally now ‘on top’ of popular TikTok trends, not appreciably ‘downstream’. They are ‘Neo-tumblrist’, ‘sassy in a way 19-year old women would like’, sometimes they are even funny - and often embodying a disposition best expressed in late Gen Z female slang like ‘in my X era’ ‘’besties’ oomfies’ ‘he/she ate’ ‘im literally screaminggg’ etc
If you want to ‘beat the chuds’ you don’t get angry at them and write seething essays about why they’re evil - you just act as if you are self-evidently ‘cooler’, as if you’re so ‘cool’ that you are not even doing politics. ‘Non-Politics’ is your politics, the chuds are doing politics but you are above politics and so apolitical. You just want ‘nice things.’ Of course it helps if you actually are ‘cooler’. 19-year old women - obviously the ultimate arbitrators of what is ‘normal’ and ‘cool’. I am joking but also I am not. Society wide at a trendsetting level 19-year old women are fairly ‘upstream’
Why ‘Buzzball-ism’? A ‘Buzzball’ is a ‘ready-to-drink cocktail sold in brightly coloured spherical plastic containers’ that has recently become popular among a younger cohort, especially among the kinds of (in many cases) women who are proponents of ‘Burnhamite’ politics. At Andy Burnham’s inaugural events Andy was photographed signing Buzzballs for these younger female influencers that his team had apparently invited. Presumably someone had seen their growing popularity online and recognised that they ‘needed some of that’
In June 2026 I suggested that the ‘Winning Aesthetic’ for Andy Burnham’s Labour is ‘The North with Oasis Characteristics’ + ‘Pink Pantheress Britain’ since this is rhetorically ‘Lovely’ enough to ‘have a shot’ at holding off populism. For better or worse so far this is what Andy has essentially done, excepting that he has also had the incredible foresight to include an extra third element - the embrace of the aesthetic preferences of late Gen Z women. Imagine if the Government’s entire comms strategy was co-opted by 19-year old women. Under Andy Burnham’s ‘Buzzball-ist’ Government this is ‘basically’ what has happened!
Of note - ‘Buzzball-ism’ as a phenomenon is ‘sort of’ similar to the Kamala ‘Brat’ phenomenon in the 2024 US election, especially where the Harris campaign depicted itself as the cool kids just practicing apolitical common sense and Trump and Vance as ‘weird’. Would qualify that in the British case you have the sense that their version of this kind of approach isn’t quite as cynically-motivated, many advocates give the impression that they do genuinely believe they’re not even doing politics (if they even have much of a grasp on politics and political history to begin with - probably most don’t and their understandings are generally more ‘vibes-based’). There is presumed ‘Non-Politics’ as political praxis ergo it is ‘weird’ to even challenge it
“We’ve made a video where Andy Burnham ‘served’ singing ‘The Smiths’ on stage at a party event. Disagree with his tax or immigration policies? Did you not see the video? We are not even doing politics. You are ‘weird’ for disagreeing. Why are you attacking us? Maybe you’re a pervert. Cheer up lil bro. Maybe you’re even a paedophile.” There is just the bringing of ‘Good Vibesss’, the consideration of politics as politics proper falls by the wayside. Welcome to ‘Buzzball Britain’
It is true that a lot of left wing politics has historically used the ‘touch grass’ ‘have a normal one’ method etc as a defence. What is unique about ‘Buzzball-ism’ - ‘Buzzballismo’ and ‘Buzzballistas’ even - is that the defence here is (being spiritually) offered according to the aesthetic sensibilities of a 19-year old woman who isn’t yet as cynical and as weathered as a ‘millenial’ ‘dirtbag leftist’, who probably isn’t as by disposition spiteful and who is generally ‘cooler’ and more ‘optimistic’, who has a positive if often vague vision, who maybe actually even evidences some creativity
Many people unaware what 17th Century Liberalism actually proposed - it often gets conflated with later forms of Liberalism. Is it perhaps due a revival?
“Thank you for inviting me to meet you Mr. Prime Minister of Malaysia. What an incredible display of political judgement”
“Sneako, thank you for coming. You are the exact person to collab with to promote the image of Malaysian Government being competent and sane internationally”
“Yes, any intelligent potential investor in Malaysia will look at this meeting and know exactly what to expect now”