Pekka Kallioniemi Profile picture
Jan 23 23 tweets 12 min read Read on X
In today’s Vatnik Soup, I’ll introduce an Estonian politician, Jana Toom (@JanaToomEE). She’s best-known for promoting pro-Kremlin viewpoints both in domestic Estonian politics and in the European Parliament.

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Toom’s mother, Margarita Chernogorova, studied law in Leningrad & worked for the Communist Party. She was also a confidant to the most notorious leader of the Estonian Soviet Socialist Republic, Karl Vaino. One of Chernogorova’s tasks was to suppress the Singing Revolution.

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During the early 90s Toom lived with her husband in Snezhinsk, Russia and returned to Estonia in 1994. Soon after, she joined the editorial board of Molodyož Estonii, a paper known for being a mouthpiece for the Leninist Communist Youth League during the Soviet era.

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Until 2006, Jana was a Russian citizen. At late Estonian politician Edgar Savisaar’s request, Prime Minister Andrus Ansip granted Toom Estonian citizenship for “special services.” The pretext was her work in journalism. Savisaar also paved Toom’s path to top politics.

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To this day, Toom has been one of the most outspoken opponents of the Estonian-language school reform in Estonia.

She’s repeatedly called the Estonian-language school reform “violence”, and this has been one of her most consistent positions over the years.

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Criticizing the police & officials, close collaboration with Russian propagandists & various pro-Kremlin statements have solidified Toom as a politician who Estonians hate and Russians love. The more Toom was scolded, the more popular she became among the Russian-speakers.
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Toom has been a member of the European Parliament since 2014.

She's extremely good at sensing which lines she shouldn’t cross. For example, she was scheduled to be on a panel at the “Compatriots Forum” closely linked to the Kremlin in Nov 2014, but finally didn’t show up.

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On the other hand, she participated in the “European Russian Forum” event in Brussels organized by the Russkiy Mir Foundation, which operates as an extension of the Kremlin. Crimea was also discussed.

So, what does Toom think about Crimea?

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Her opinion on Crimea was clear from an early stage. In an interview with Õhtuleht, she called Russian soldiers “polite little green men” (did she get Hinkle’s t-shirt too?).

She also called the annexation an “economic choice” of the local people, not Russian aggression.

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In the following years, whataboutism began on the subject of Crimea. According to her, the Estonian Centre Party had no official position on Crimea (even though she clearly had one).

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According to leaked data from a Russian travel agency, Jana traveled to the Russian-occupied Crimea in July 2016. Toom, a member of the European Parliament at the time, claimed that she was motivated by family reasons for the trip.

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In 2018, she parroted the Kremlin narrative that NATO was planning to build a naval base in Sevastopol, a claim that NATO has strongly refuted.

As is tradition, she has consistently opposed all EU sanctions against Russia after the conquest of Crimea.

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In 2016, Jana visited the Syrian dictator and war criminal al-Assad. On her second visit, she was together with a delegation with representatives of the Russian Federation Council. Toom has been to Syria at least three times.

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In 2018, Toom visited the Solovyov Live show after the Skripal poisoning incident. While there, she defended Russia, claiming their innocence:

“London has become a center from which anti-Russian hysteria is being fomented in the European Union”.

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And this was not her first visit to Solovyov’s show - she’s been a guest countless times. The last time was in Feb 2022, just days before the start of the full-scale invasion, when Russian troops were already gathering near the Ukrainian border.

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During the show, Jana claimed that “The West and the EU are finally realizing that Russia has legitimate expectations and concerns, and we need to talk about them,” and that the West shouldn’t provide any military aid to Ukraine.

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In 2021, Toom published a policy analysis with an organization working under (and funded by) the Russian presidential administration.

The Soviet occupation of Estonia receives very little attention in this book.

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In Nov 2023, Toom financed the legal aid costs of Russian pro-Kremlin activists deported from Estonia due to their anti-state activities, so that they could go to court against the Estonian state. These people are still very active in their anti-Estonian activities.

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She strongly lobbies in Europe to protect Russian interests against the Estonian government in the Baltics. When the European Parliament recognized Russia as a state sponsor of terrorism (494 MEPs in favor, 58 against, 44 abstained), Toom was the only Estonian to abstain.

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Toom sympathizes with Sergei Tsaulin. Tsaulin was deported from Estonia for pro-Kremlin activities & called the assassination of Russian milblogger Vladlen Tatarsky a “point of no return” in the war. Many people who saw the horrors in Bucha may disagree with this statement.
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A while ago, Jana participated in Oleg Bessedin’s show. Bessedin is yet another paid anti-Estonian and pro-Kremlin actor who has been serving Russia’s interests since the 90s. Bessedin runs a propaganda page on Facebook with around 60,000 followers.

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Toom is a master of “soft power politics” - she constantly brings up “oppression” of the Russian-speaking population in the Baltics, and flirts with various pro-Kremlin figures in Estonia, but at the same time she doesn’t praise Putin & has even called Russia the aggressor.
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You can now pre-order the 2nd edition of my book! This updated version, featuring pre-order extras, will be released at the end of February 2025.

Pre-order your copy here:

kleart.eu/webshop/p/vatn…

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More from @P_Kallioniemi

Apr 4
In today’s Vatnik Soup REBREW, I’ll introduce a Russian ultra-nationalist propagandist and “philosopher”, Aleksandr Dugin. He’s best-known for his blueprint on Russia’s geopolitical strategy and for his genocidal rhetoric towards Ukrainians.

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In my first Dugin Soup, I covered the man’s 1997 book Foundations of Geopolitics — a manual for dismantling the West, breaking up NATO, and building a Russian-led empire. In it, he makes eerie “predictions” that seem to be playing out today.

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Dugin called for destabilizing the US by exacerbating internal divisions. Fast forward to today: culture wars, conspiracy theories, far-right lunatics, and social media algorithms doing half the work for him.

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Read 18 tweets
Apr 3
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Apr 1
In today’s Vatnik Soup, I’ll introduce Russian propagandist Sergei Tsaulin. He’s best-known for spreading pro-Kremlin narratives in Estonia, fleeing to Russia after breaking several laws in Estonia, and almost getting blown up by a bomb in St. Petersburg.

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For years, Tsaulin was known for organizing marches and events glorifying the Soviet Union. Under the excuse of “remembering history,” these events were nothing more than Kremlin propaganda, wrapped in a red flag with a hammer and sickle.

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One of his most infamous events was the “Immortal Regiment” march, held every 9th of May, where people carried portraits of Soviet soldiers. These marches are used by Russia to push the idea that the Baltics owe their existence to the Soviets.

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Read 18 tweets
Mar 28
In today’s Vatnik Soup, I’ll introduce a podcaster and conspiracy theorist, Joe Rogan (@joerogan). He’s best-known for launching the biggest podcast in the world, promoting various conspiracy theories, his support for Donald Trump and his anti-Ukraine rhetoric.

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Joe Rogan started as a stand-up comedian in the 1980s, found fame on NewsRadio, and became a household name with Fear Factor. But his biggest impact came in 2009 when he launched The Joe Rogan Experience (JRE), one of the first major podcasts.

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JRE started as casual but deep conversations, often covering countercultural topics like psychedelics, MMA & hunting. Joe’s podcasting style is largely non-confrontational, often allowing his guests to share their views without significant pushback or critical questioning.

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Read 23 tweets
Mar 27
In today’s Vatnik Soup, I’ll introduce KOOS party leader and Estonian crypto businessman Oleg Ivanov. He’s best known for running shady businesses, spreading Russian false narratives in Estonia, and participating in the pro-Kremlin political party KOOS.

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As a talented youngster, Oleg learned Estonian almost flawlessly, was a promising karate athlete, and landed a job at a law firm at just 20. He caught the eye of Estonian fuel entrepreneur Endel Siff, who quickly took him under his wing.

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Oleg’s father, Vladimir Ivanov, was a longtime politician from the Russian-funded United People’s Party of Estonia. His career at the town hall ended abruptly when he was caught drunk at work. After that, he went into business with his son, Oleg.

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Read 19 tweets
Mar 26
In today’s Vatnik Soup, I’ll talk about the takeover of social media by illiberal, populist influencers. For the last ten years, social media has been dominated by these voices and it is one of the main reasons for the political rise of people like Trump and Orban.

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“Illiberal populists” like Trump reject democratic norms while claiming to speak for “the people.” They centralize power, attack institutions, and push nationalism over rights. Elections exist, but checks & balances erode. This is democracy in name, autocracy in action.

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The media landscape has changed drastically over the past two decades. The Internet and social media have changed how we interact online & how we consume media,but it has also become our main source of news. In many ways,social media companies have control over information.

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Read 26 tweets

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