Pekka Kallioniemi Profile picture
Jan 23 23 tweets 12 min read Read on X
In today’s Vatnik Soup, I’ll introduce an Estonian politician, Jana Toom (@JanaToomEE). She’s best-known for promoting pro-Kremlin viewpoints both in domestic Estonian politics and in the European Parliament.

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Toom’s mother, Margarita Chernogorova, studied law in Leningrad & worked for the Communist Party. She was also a confidant to the most notorious leader of the Estonian Soviet Socialist Republic, Karl Vaino. One of Chernogorova’s tasks was to suppress the Singing Revolution.

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During the early 90s Toom lived with her husband in Snezhinsk, Russia and returned to Estonia in 1994. Soon after, she joined the editorial board of Molodyož Estonii, a paper known for being a mouthpiece for the Leninist Communist Youth League during the Soviet era.

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Until 2006, Jana was a Russian citizen. At late Estonian politician Edgar Savisaar’s request, Prime Minister Andrus Ansip granted Toom Estonian citizenship for “special services.” The pretext was her work in journalism. Savisaar also paved Toom’s path to top politics.

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To this day, Toom has been one of the most outspoken opponents of the Estonian-language school reform in Estonia.

She’s repeatedly called the Estonian-language school reform “violence”, and this has been one of her most consistent positions over the years.

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Criticizing the police & officials, close collaboration with Russian propagandists & various pro-Kremlin statements have solidified Toom as a politician who Estonians hate and Russians love. The more Toom was scolded, the more popular she became among the Russian-speakers.
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Toom has been a member of the European Parliament since 2014.

She's extremely good at sensing which lines she shouldn’t cross. For example, she was scheduled to be on a panel at the “Compatriots Forum” closely linked to the Kremlin in Nov 2014, but finally didn’t show up.

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On the other hand, she participated in the “European Russian Forum” event in Brussels organized by the Russkiy Mir Foundation, which operates as an extension of the Kremlin. Crimea was also discussed.

So, what does Toom think about Crimea?

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Her opinion on Crimea was clear from an early stage. In an interview with Õhtuleht, she called Russian soldiers “polite little green men” (did she get Hinkle’s t-shirt too?).

She also called the annexation an “economic choice” of the local people, not Russian aggression.

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In the following years, whataboutism began on the subject of Crimea. According to her, the Estonian Centre Party had no official position on Crimea (even though she clearly had one).

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According to leaked data from a Russian travel agency, Jana traveled to the Russian-occupied Crimea in July 2016. Toom, a member of the European Parliament at the time, claimed that she was motivated by family reasons for the trip.

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In 2018, she parroted the Kremlin narrative that NATO was planning to build a naval base in Sevastopol, a claim that NATO has strongly refuted.

As is tradition, she has consistently opposed all EU sanctions against Russia after the conquest of Crimea.

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In 2016, Jana visited the Syrian dictator and war criminal al-Assad. On her second visit, she was together with a delegation with representatives of the Russian Federation Council. Toom has been to Syria at least three times.

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In 2018, Toom visited the Solovyov Live show after the Skripal poisoning incident. While there, she defended Russia, claiming their innocence:

“London has become a center from which anti-Russian hysteria is being fomented in the European Union”.

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And this was not her first visit to Solovyov’s show - she’s been a guest countless times. The last time was in Feb 2022, just days before the start of the full-scale invasion, when Russian troops were already gathering near the Ukrainian border.

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During the show, Jana claimed that “The West and the EU are finally realizing that Russia has legitimate expectations and concerns, and we need to talk about them,” and that the West shouldn’t provide any military aid to Ukraine.

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In 2021, Toom published a policy analysis with an organization working under (and funded by) the Russian presidential administration.

The Soviet occupation of Estonia receives very little attention in this book.

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In Nov 2023, Toom financed the legal aid costs of Russian pro-Kremlin activists deported from Estonia due to their anti-state activities, so that they could go to court against the Estonian state. These people are still very active in their anti-Estonian activities.

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She strongly lobbies in Europe to protect Russian interests against the Estonian government in the Baltics. When the European Parliament recognized Russia as a state sponsor of terrorism (494 MEPs in favor, 58 against, 44 abstained), Toom was the only Estonian to abstain.

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Toom sympathizes with Sergei Tsaulin. Tsaulin was deported from Estonia for pro-Kremlin activities & called the assassination of Russian milblogger Vladlen Tatarsky a “point of no return” in the war. Many people who saw the horrors in Bucha may disagree with this statement.
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A while ago, Jana participated in Oleg Bessedin’s show. Bessedin is yet another paid anti-Estonian and pro-Kremlin actor who has been serving Russia’s interests since the 90s. Bessedin runs a propaganda page on Facebook with around 60,000 followers.

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Toom is a master of “soft power politics” - she constantly brings up “oppression” of the Russian-speaking population in the Baltics, and flirts with various pro-Kremlin figures in Estonia, but at the same time she doesn’t praise Putin & has even called Russia the aggressor.
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You can now pre-order the 2nd edition of my book! This updated version, featuring pre-order extras, will be released at the end of February 2025.

Pre-order your copy here:

kleart.eu/webshop/p/vatn…

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More from @P_Kallioniemi

Sep 11
In today’s Vatnik Soup, I’ll cover the agenda-setting and flood of disinformation that spread on X and other platforms right after Charlie Kirk’s assassination. It’s far from the first or last time a tragedy has been weaponized for political purposes.

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Every major political event, especially those involving violence, attracts massive attention. In the immediate aftermath, reliable information is scarce, making it highly vulnerable to both coordinated and improvised disinformation campaigns.

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As I’ve mentioned in my previous soups and lectures, in disinformation campaigns, being first with a narrative is crucial, as people often remember the first version best — psychology studies show it sets the mental schema, and later updates rarely overwrite it.

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Read 19 tweets
Sep 8
In today’s Vatnik Soup, I’ll introduce American social media personality David Freeman, AKA Gunther Eagleman™ (@GuntherEagleman). He’s best known for spreading political disinformation on X and shamelessly sucking up to Trump, Putin, and other authoritarian leaders.

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David is a textbook example of someone profiting from MAGA grievance politics. He uses extreme, provocative language to farm engagement on X and never hesitates to flatter anyone who might give him more exposure — or money.

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But David wasn’t always like this. At some point, in his mid-40s, he even tried a real job: he trained to become a cop. He spent three years with the Metro Transit PD, but after that he either got fired or quit, and never looked back.

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Read 24 tweets
Sep 5
In today’s Vatnik Soup, I’ll introduce a Russian-Estonian businessman, Oleg Ossinovski. He is best-known for his deep ties to Russian rail and energy networks, shady cross-border dealings, and for channeling his wealth into Estonian politics.

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Oleg made his fortune via Spacecom Trans & Skinest Rail, both deeply tied to Russia’s rail system. Most of this is through Globaltrans Investments PLC, a Cyprus-based firm with 62% held via Spacecom and tens of millions in yearly profits.

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Ossinovski’s Russian-linked ventures made him Estonia’s richest man in 2014, with an estimated fortune of ~€300M. His business empire stretched across railways, oil via Alexela shares, and Russian bitumen imports from Help-Oil, a supplier to the Defense Ministry.

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Read 15 tweets
Sep 2
In today’s Vatnik Soup, I’ll introduce a Swiss/French writer, Alain Bonnet, aka Alain Soral (@officielsoral). He’s best known for his rabid antisemitism and for his pathetic support for all the worst authoritarian regimes from Russia to North Korea.

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Alain’s childhood was problematic, as his father has been characterized as a “narcissistic pervert” who beat his children and did jail time for fraud. Alain himself has said he was “programmed to be a monster.” Born Alain Bonnet, he took the stage name of his sister,…

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… actress Agnès Soral. She wasn’t too happy about this, commenting “How would you like to be called Agnès Hitler?”. Like many grifters, he became a pick-up/seduction artist writer, à la late Gonzalo Lira, writing books and even making a B-movie, “Confessions d’un dragueur”.
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Read 23 tweets
Aug 18
In today’s Vatnik Soup, I’ll explain the Alaska Fiasco and how it marks the peak of Trump’s two-year betrayal of Ukraine. What was sold as “peace talks” turned into a spectacle of weakness, humiliation, empty promises, and photo-ops that handed Putin exactly what he wanted.

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Let’s start with the obvious: Trump desperately wants the gold medal of the Nobel Peace Prize, mainly because Obama got one. That’s why he’s now LARPing as a “peace maker” in every conflict: Israel-Gaza, Azerbaijan-Armenia, India-Pakistan, and of course Ukraine-Russia.

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Another theory is that Putin holds kompromat — compromising material such as videos or documents — that would put Trump in an extremely bad light. Some have suggested it could be tied to the Epstein files or Russia’s interference in the 2016 US presidential election.

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Read 25 tweets
Aug 11
In today’s Vatnik Soup, I’ll talk about engagement farming: a cynical social media tactic to rack up likes, shares, and comments. From rage farming to AI-powered outrage factories, engagement farming is reshaping online discourse and turning division into profit.

1/23 Photo by JULIE OLIVER /Postmedia
Engagement farming is a social media tactic aimed at getting maximum likes, shares, and comments, with truth being optional. It thrives on provocative texts, images, or videos designed to spark strong reactions, boost reach, and turn online outrage into clicks and cash.

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One subset of engagement farming is rage farming: a tactic built to provoke strong negative emotions through outrageous or inflammatory claims. By triggering anger or moral outrage, these posts often generate 100s or even 1,000s of heated comments, amplifying their reach.

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Read 24 tweets

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