Pekka Kallioniemi Profile picture
Jan 23 23 tweets 12 min read Read on X
In today’s Vatnik Soup, I’ll introduce an Estonian politician, Jana Toom (@JanaToomEE). She’s best-known for promoting pro-Kremlin viewpoints both in domestic Estonian politics and in the European Parliament.

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Toom’s mother, Margarita Chernogorova, studied law in Leningrad & worked for the Communist Party. She was also a confidant to the most notorious leader of the Estonian Soviet Socialist Republic, Karl Vaino. One of Chernogorova’s tasks was to suppress the Singing Revolution.

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During the early 90s Toom lived with her husband in Snezhinsk, Russia and returned to Estonia in 1994. Soon after, she joined the editorial board of Molodyož Estonii, a paper known for being a mouthpiece for the Leninist Communist Youth League during the Soviet era.

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Until 2006, Jana was a Russian citizen. At late Estonian politician Edgar Savisaar’s request, Prime Minister Andrus Ansip granted Toom Estonian citizenship for “special services.” The pretext was her work in journalism. Savisaar also paved Toom’s path to top politics.

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To this day, Toom has been one of the most outspoken opponents of the Estonian-language school reform in Estonia.

She’s repeatedly called the Estonian-language school reform “violence”, and this has been one of her most consistent positions over the years.

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Criticizing the police & officials, close collaboration with Russian propagandists & various pro-Kremlin statements have solidified Toom as a politician who Estonians hate and Russians love. The more Toom was scolded, the more popular she became among the Russian-speakers.
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Toom has been a member of the European Parliament since 2014.

She's extremely good at sensing which lines she shouldn’t cross. For example, she was scheduled to be on a panel at the “Compatriots Forum” closely linked to the Kremlin in Nov 2014, but finally didn’t show up.

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On the other hand, she participated in the “European Russian Forum” event in Brussels organized by the Russkiy Mir Foundation, which operates as an extension of the Kremlin. Crimea was also discussed.

So, what does Toom think about Crimea?

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Her opinion on Crimea was clear from an early stage. In an interview with Õhtuleht, she called Russian soldiers “polite little green men” (did she get Hinkle’s t-shirt too?).

She also called the annexation an “economic choice” of the local people, not Russian aggression.

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In the following years, whataboutism began on the subject of Crimea. According to her, the Estonian Centre Party had no official position on Crimea (even though she clearly had one).

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According to leaked data from a Russian travel agency, Jana traveled to the Russian-occupied Crimea in July 2016. Toom, a member of the European Parliament at the time, claimed that she was motivated by family reasons for the trip.

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In 2018, she parroted the Kremlin narrative that NATO was planning to build a naval base in Sevastopol, a claim that NATO has strongly refuted.

As is tradition, she has consistently opposed all EU sanctions against Russia after the conquest of Crimea.

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In 2016, Jana visited the Syrian dictator and war criminal al-Assad. On her second visit, she was together with a delegation with representatives of the Russian Federation Council. Toom has been to Syria at least three times.

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In 2018, Toom visited the Solovyov Live show after the Skripal poisoning incident. While there, she defended Russia, claiming their innocence:

“London has become a center from which anti-Russian hysteria is being fomented in the European Union”.

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And this was not her first visit to Solovyov’s show - she’s been a guest countless times. The last time was in Feb 2022, just days before the start of the full-scale invasion, when Russian troops were already gathering near the Ukrainian border.

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During the show, Jana claimed that “The West and the EU are finally realizing that Russia has legitimate expectations and concerns, and we need to talk about them,” and that the West shouldn’t provide any military aid to Ukraine.

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In 2021, Toom published a policy analysis with an organization working under (and funded by) the Russian presidential administration.

The Soviet occupation of Estonia receives very little attention in this book.

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In Nov 2023, Toom financed the legal aid costs of Russian pro-Kremlin activists deported from Estonia due to their anti-state activities, so that they could go to court against the Estonian state. These people are still very active in their anti-Estonian activities.

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She strongly lobbies in Europe to protect Russian interests against the Estonian government in the Baltics. When the European Parliament recognized Russia as a state sponsor of terrorism (494 MEPs in favor, 58 against, 44 abstained), Toom was the only Estonian to abstain.

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Toom sympathizes with Sergei Tsaulin. Tsaulin was deported from Estonia for pro-Kremlin activities & called the assassination of Russian milblogger Vladlen Tatarsky a “point of no return” in the war. Many people who saw the horrors in Bucha may disagree with this statement.
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A while ago, Jana participated in Oleg Bessedin’s show. Bessedin is yet another paid anti-Estonian and pro-Kremlin actor who has been serving Russia’s interests since the 90s. Bessedin runs a propaganda page on Facebook with around 60,000 followers.

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Toom is a master of “soft power politics” - she constantly brings up “oppression” of the Russian-speaking population in the Baltics, and flirts with various pro-Kremlin figures in Estonia, but at the same time she doesn’t praise Putin & has even called Russia the aggressor.
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You can now pre-order the 2nd edition of my book! This updated version, featuring pre-order extras, will be released at the end of February 2025.

Pre-order your copy here:

kleart.eu/webshop/p/vatn…

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More from @P_Kallioniemi

Aug 18
In today’s Vatnik Soup, I’ll explain the Alaska Fiasco and how it marks the peak of Trump’s two-year betrayal of Ukraine. What was sold as “peace talks” turned into a spectacle of weakness, humiliation, empty promises, and photo-ops that handed Putin exactly what he wanted.

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Let’s start with the obvious: Trump desperately wants the gold medal of the Nobel Peace Prize, mainly because Obama got one. That’s why he’s now LARPing as a “peace maker” in every conflict: Israel-Gaza, Azerbaijan-Armenia, India-Pakistan, and of course Ukraine-Russia.

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Another theory is that Putin holds kompromat — compromising material such as videos or documents — that would put Trump in an extremely bad light. Some have suggested it could be tied to the Epstein files or Russia’s interference in the 2016 US presidential election.

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Read 25 tweets
Aug 11
In today’s Vatnik Soup, I’ll talk about engagement farming: a cynical social media tactic to rack up likes, shares, and comments. From rage farming to AI-powered outrage factories, engagement farming is reshaping online discourse and turning division into profit.

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Engagement farming is a social media tactic aimed at getting maximum likes, shares, and comments, with truth being optional. It thrives on provocative texts, images, or videos designed to spark strong reactions, boost reach, and turn online outrage into clicks and cash.

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One subset of engagement farming is rage farming: a tactic built to provoke strong negative emotions through outrageous or inflammatory claims. By triggering anger or moral outrage, these posts often generate 100s or even 1,000s of heated comments, amplifying their reach.

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Read 24 tweets
Aug 6
In today’s Vatnik Soup, I’ll cover the autocratic concept of “Good Tsar, Bad Boyars”: the idea that the leader is wise and just, but constantly sabotaged by corrupt advisors. This narrative shields the ruler from blame, and it’s used by both Putin and Trump today.

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The phrase “Good Tsar, Bad Boyars” (Царь хороший, бояре плохие), also known as Naïve Monarchism, refers to a long-standing idea in Russian political culture: the ruler is good and benevolent, but his advisors are corrupt, incompetent and responsible for all failures.

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From this perception, any positive action taken by the government is viewed as being an accomplishment of the benevolent leader, whereas any negative one is viewed as being caused by lower-level bureaucrats or “boyars”, without the approval of the leader.

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Read 21 tweets
Jul 28
In today’s Vatnik Soup, I’ll introduce a Russian politician and First Deputy Chief of Staff of the Presidential Administration of Russia, Sergey Kiriyenko. He’s best known for running both domestic and foreign disinformation and propaganda operations for the Kremlin.

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On paper, and in photos, Kiriyenko is just as boring as most of the Kremlin’s “political technologists”: between 2005-2016 he headed the Rosatom nuclear energy company, but later played a leading role in the governance of Russia-occupied territories in Ukraine.

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What is a political technologist? In Russia, they’re spin doctors & propaganda architects who shape opinion, control narratives, and manage elections — often by faking opposition, staging events, and spreading disinfo to maintain Putin’s power and the illusion of democracy.

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Read 21 tweets
Jul 27
Let me show you how a Pakistani (or Indian, they're usually the same) AI slop farm/scam operates. The account @designbonsay is a prime example: a relatively attractive, AI-generated profile picture and a ChatGPT-style profile description are the first red flags.

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The profile's posts are just generic engagement farming, usually using AI-generated photos of celebrities or relatively attractive women.

These posts are often emotionally loaded and ask the user to interact with them ("like and share if you agree!").

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Then there's the monetization part. This particular account sells "pencil art", which again are just AI-generated slop.

Country code for the phone number is in Pakistan.

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Read 5 tweets
Jul 15
In today’s Vatnik Soup, I’ll introduce an American lawyer and politician, Mike Lee (@BasedMikeLee). He’s best-known for opposing the aid to Ukraine, undermining NATO by calling the US to withdraw from the alliance, and for fighting with a bunch of braindead dogs online.

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Like many of the most vile vatniks out there, “Based Mike” is a lawyer by profession. He hails from the holy land of Mormons, Utah, where he faces little political competition, allowing him to make the most outrageous claims online without risking his Senate seat.

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Before becoming a senator, Mike fought to let a nuclear waste company dump Italian radioactive waste in Utah, arguing it was fine if they just diluted it. The state said no, the public revolted, and the courts told poor Mikey to sit down.

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Read 23 tweets

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