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Feb 5 17 tweets 5 min read Read on X
You've been manipulated your entire life.

This Stanford professor spent 55 years proving it.

He discovered 7 psychological principles that secretly control all your decisions.

Once you learn the truth, you can't unlearn it.

And your world will never be the same...🧵 Image
Image
First, a warning:

These methods can be used to literally manipulate strangers into doing what you want.

Used them ethically, only if what you’re selling truly helps people.

With that out of the way, let’s begin:
Meet Dr. Robert Cialdini.

• PhD in social psychology
• Nicknamed “The Godfather of Influence”
• Consulted for Google, Microsoft, and NATO

For years, Cialdini was obsessed with one question:

What makes people say “Yes”? Image
At first, Dr. Cialdini went the normal route:

• Interviews
• Controlled trials
• Lab experiments

But theory wasn’t good enough.

In 1981, he made a radical decision:
For 3 years, Cialdini worked undercover as:

• Fundraiser
• Telemarketer
• Door-to-door salesman

By infiltrating the industry, he learned all their tricks and secrets.

And the result?
In 1984, Cialdini wrote “Influence: Psychology of Persuasion”

• 5,000,000+ copies sold
• New York Times bestseller
• Praise from Warren Buffett and Charlie Munger

40 years later, it's as relevant as ever.

7 timeless principles to get people to say “Yes” 👇 Image
[1/7] RECIPROCITY

Give before you ask.

People feel the unwritten “social contract” to always return the favor.

Examples: Valuable content, Free PDFs, 30-day trials

That’s how you create loyal fans and customers.
[2/7] LIKING

We buy from people we like.

Before selling, first connect with your audience on a human level.

Examples: Sharing your stories, photos, personality

That’s how you make strangers fall in love with you.
[3/7] AUTHORITY

People trust experts.

If you know your stuff, show it to everyone.

Examples: Quick tips, "How to" content, Step-by-step guides

That's how you make people listen when you speak.
[4/7] SOCIAL PROOF

People follow the crowd.

They think: "If it worked for 100s of others, why not for me?"

Examples: Reviews, Testimonials, Case studies

That’s how you turn doubters into buyers.
[5/7] SCARCITY

Low supply ⇒ High demand.

Why? Because people want what they can't have.

Examples: “Only 2 left in stock”, “Limited spots available”, "24h left to get in"

That’s how you charge premium prices.
[6/7] COMMITMENT & CONSISTENCY

Small “yes” leads to a big “YES”.

Make it easy to start, then gradually ask for more.

Examples: Asking to like, follow, or joining a newsletter

That’s how you maximize value from each customer.
[7/7] UNITY

People want to belong.

Make them feel like they’re part of something bigger.

Example: Create shared values, goals, and enemies

That's how you build a community, not just an audience.
And that’s it.

7 Principles of Persuasion from @RobertCialdini's "Influence"

If I had to pick one book that grew my audience and business the most, it’s this one.

A must-read for every entrepreneur.

Check it out here:
amazon.com/Influence-New-…
Educational creators & businesses:

Want premium viral threads to grow your brand?

100% done-for-you. 100% written by me, no AI-generated bullshit.

Click below if interested: 👇calendly.com/martinmasrna/g…
Well, I hope this was helpful :)

If you want to learn more about human behavior, read this thread next:

BONUS:

A hilarious story of how Dr. Cialdini got "exposed" while working undercover:

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More from @martinmasrna

Feb 4
I'm 25.

I wasted 12 years of my life watching porn every single day.

After 1047 days porn-free and 250+ hours studying the science of addiction

I found 7 brutal ways porn destroys your brain: Image
I started watching porn when I was 10.

Curiosity turned into desire. Desire turned into pleasure. Pleasure turned into addiction. Addiction turned into pain.

It almost destroyed my life.
What saved me?

Education.

You see, everyone talks about how ‘porn is bad’.

But nobody explains WHY it’s bad and HOW exactly it works.

This thread will fix that. 👇
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Feb 3
DOPAMINE:

The molecule that controls your life.

It’s the reason you watch po*n, you’re addicted to your phone, and you have zero motivation to work.

Here’s what dopamine REALLY is, how it hijacks your brain, and how to stop it from killing you (backed by science): Image
Without dopamine, you would die.

• No motivation
• No movement
• No decision-making skills

It’s the most important molecule in your brain.

So, what IS dopamine, and what does it do? Image
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Dopamine drives, predicts and explains 99% of human behavior.

Yet people have NO IDEA what it is.

Despite common belief, dopamine is NOT a molecule of pleasure.

Its role is drastically different…
Read 19 tweets

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