Thread by @TheCoachJacob

The molecule that controls your destiny.

Dopamine.

When it's low you feel stressed, burned out, and exhausted.

Here’s the science-backed fix to reset it (skip this and stay stuck)...🧵

Dopamine isn’t just about pleasure.

It controls:
➢ Motivation (why you get out of bed)
➢ Focus (why deep work feels effortless)
➢ Energy (why some dominate & others fade)

Every 7-8 figure entrepreneur I’ve worked with had one thing in common - a broken dopamine system.

The signs of low dopamine (my clients felt ALL of these):

➢ No drive - work feels like a chore
➢ compulsive distractions - phone, junk food, scrolling
➢ Always exhausted - even after 8 hrs of sleep
➢ Stressed & anxious - everything feels overwhelming

One client (built a $100M+ company):

➢ Business was thriving
➢ Network was elite
➢ “Success” from the outside

But…

➢ Work felt meaningless
➢ He was distant from his wife & kids
➢ The fire was gone

This isn’t burnout. It’s dopamine dysfunction.

His brain was flooded with cheap dopamine:

➢ Social media (thousands of micro-rewards)
➢ Processed food (hijacked hunger signals)
➢ Constant stress (dopamine drain)

Over time, his brain adapted - lowering natural dopamine.

Nothing felt exciting anymore.

Stanford neuroscientist Dr. Anna Lembke:

“Overconsumption of high-dopamine activities lowers baseline dopamine, leading to depression, anxiety, and loss of motivation.”

Your brain compensates by reducing dopamine receptors.

Now, you need more stimulation just to feel normal.

Another client, a CEO of a multi-million-dollar firm, told me:

➢ “I built everything I dreamed of… but life feels meh.”
➢ “I check my phone 200+ times a day, and I hate it.”
➢ “My wife says I'm not present mentally.”

This is a dopamine crash.

Most advice? Useless.

➢ "Use willpower." (Your brain is wired against you.)
➢ "Block distractions." (Doesn’t fix cravings.)
➢ "Just take a break." (You relapse instantly.)

I’ve helped 70+ high performers fix dopamine - without hacks or blockers.

Here’s how…

Dopamine has two modes:

1) Tonic dopamine (your baseline levels)
2) Phasic dopamine (short spikes from rewards)

When you overuse cheap dopamine, your baseline drops.

You feel empty, restless, and unmotivated.

To fix this, you must:

➢ Increase tonic dopamine (your baseline)
➢ Reduce cheap dopamine spikes (short-term stimulation)
➢ Retrain your brain to crave deep work & real rewards

Here’s where my clients started…

Step 1: Dopamine Initial Reset (48–72 hours)

➢ No social media
➢ No junk food
➢ No binge-watching

This forces your brain to recalibrate.

One client called this “the hardest but most freeing 3 days of my life.”

This is not a permanent solution but it helps building momentum

Step 2: Initial Dopamine Regulation

Instead of artificial hits, we use science-backed dopamine boosters:

➢ Morning sunlight (Stanford study: 40% dopamine increase)
➢ Intense exercise (activates BDNF, long-term dopamine boost)
➢ Cold exposure (dopamine spike lasts 250% longer than stimulants)

Step 3: Deep Sleep Optimization

Dopamine receptors repair during deep sleep.

➢ No screens 2 hrs before bed (blocks melatonin)
➢ Magnesium + Glycine (calm nervous system)
➢ 10 min walk after dinner (lowers cortisol)

One client went from 3 AM wake-ups to waking up energized at 6 AM.

Step 4: Dopamine Pathway Rebuilding

Your brain needs real-world challenges to restore motivation.

Instead of passive consumption…

➢ Deep work (activates dopamine in prefrontal cortex)
➢ Physical struggle (dopamine + neuroplasticity boost)
➢ Face-to-face connection (oxytocin + long-term dopamine release)

Step 5: Reconnect with Your Family

Dopamine drives attention - if it’s hijacked, your family feels it.

➢ Daily walks with your wife (eye contact = dopamine + oxytocin)
➢ Scheduled presence (treat family time like a billion-dollar deal)

One client, after 4 weeks:

➢ “I haven’t felt this motivated in 10 years.”
➢ “I’m actually enjoying work again.”
➢ “For the first time, my wife told me I’m truly present.”

This isn’t just biohacking - it’s rewiring the brain for high performance.

Your biggest risk isn’t failure.

It’s waking up in 5 years and realizing:
➢ You lost your drive.
➢ You lost your presence.
➢ You lost yourself.

Fix your dopamine.
Reclaim your life.

Before it’s too late.

The Dopamine Mastery Protocol fixes this at the root level.

No blockers. No hacks. No willpower battles.

Just science-based brain reprogramming.

It’s helped 70+ high performers regain focus, drive, and presence.

Want in? Check the Post Below ⬇️

I'm looking for 2 more CEOs/founders who want to:

➣ Fix dopamine levels to unlock more energy
➣ Get rid of excessive stress and burnout
➣ Reclaim 3-4 hours of their day

DM me "ESCAPE" to apply to the 1 on 1 program (USA Only, Not Free)
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Your family deserves you at your best. You might feel overwhelmed and stressed out at the moment, but you can break free.

You don't wanna miss out on this opportunity.

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