How much should a wedding cost?
In America: 2 months' salary
In Europe: 6 months' salary
In India: 20 years of savings
Here's the untold story of how India's $50B wedding industry is destroying an entire generation 🧵
In America: 2 months' salary
In Europe: 6 months' salary
In India: 20 years of savings
Here's the untold story of how India's $50B wedding industry is destroying an entire generation 🧵
Every year, millions of Indian families spend 20% of their lifetime earnings on a single day.
The average middle-class family takes loans of ₹4 lakhs ($4,800) for weddings.
Many sell their assets or mortgage homes.
But this wasn't always the case.
The average middle-class family takes loans of ₹4 lakhs ($4,800) for weddings.
Many sell their assets or mortgage homes.
But this wasn't always the case.
In the 1990s, Indian weddings were primarily cultural celebrations.
Today? They're a $50 billion industry growing at 25% annually.
What changed?
Today? They're a $50 billion industry growing at 25% annually.
What changed?
The rise of "Instagram weddings" created impossible standards:
- Designer wear
- Destination venues
- Celebrity performers
- Luxury gatherings
But the real cost isn't just financial.
- Designer wear
- Destination venues
- Celebrity performers
- Luxury gatherings
But the real cost isn't just financial.
In India there is a 300% increase in wedding-related anxiety cases in the last decade.
The numbers are shocking:
- 67% report severe anxiety
- 42% experience depression
- 31% have suicidal thoughts
All tied to wedding preparations.
The pressure comes from every direction:
The numbers are shocking:
- 67% report severe anxiety
- 42% experience depression
- 31% have suicidal thoughts
All tied to wedding preparations.
The pressure comes from every direction:
1. Family demanding grand celebrations
2. Society linking family honor to wedding scale
3. Social media creating unrealistic expectations
4. Peers constantly comparing ceremonies
The impact? A perfect storm of mental health issues.
2. Society linking family honor to wedding scale
3. Social media creating unrealistic expectations
4. Peers constantly comparing ceremonies
The impact? A perfect storm of mental health issues.
Meet Priya (name changed), a 25-year-old software engineer from Delhi.
Her parents' annual income: ₹8 lakhs ($9,200)
Expected wedding cost: ₹25 lakhs ($29,000)
The math doesn't add up. But society doesn't care.
The wedding loan industry is booming:
- 45% increase in 5 years
- Rising default rates
- Young couples starting life in debt
But something interesting is happening.
Her parents' annual income: ₹8 lakhs ($9,200)
Expected wedding cost: ₹25 lakhs ($29,000)
The math doesn't add up. But society doesn't care.
The wedding loan industry is booming:
- 45% increase in 5 years
- Rising default rates
- Young couples starting life in debt
But something interesting is happening.
A new generation is fighting back.
Post-COVID, intimate weddings are rising:
- 50-100 guests instead of 500+
- Focus on experiences over extravagance
- Digital celebrations gaining acceptance
The results are:
- Lower costs
- Reduced stress
- More meaningful celebrations
Post-COVID, intimate weddings are rising:
- 50-100 guests instead of 500+
- Focus on experiences over extravagance
- Digital celebrations gaining acceptance
The results are:
- Lower costs
- Reduced stress
- More meaningful celebrations
But the industry isn't backing down.
Wedding planners, designers, and venues are pushing back:
- "It's once in a lifetime"
- "What will people say?"
- "Think about family prestige"
The solution? Experts propose a three-pronged approach:
Wedding planners, designers, and venues are pushing back:
- "It's once in a lifetime"
- "What will people say?"
- "Think about family prestige"
The solution? Experts propose a three-pronged approach:
1. Policy Changes:
- Cap on wedding expenses
- Regulation of wedding loans
- Tax benefits for smaller weddings
- Cap on wedding expenses
- Regulation of wedding loans
- Tax benefits for smaller weddings
2. Mental Health Support:
- Pre-wedding counseling
- Family therapy
- Support groups
- Pre-wedding counseling
- Family therapy
- Support groups
3. Cultural Shift:
- Promoting sustainable celebrations
- Challenging social pressure
- Prioritizing couple's well-being
- Promoting sustainable celebrations
- Challenging social pressure
- Prioritizing couple's well-being
The movement is growing.
Young couples are choosing:
- Court marriages
- Intimate gatherings
- Charity donations over expensive functions
The big fat Indian wedding might be a $50 billion industry.
But the human cost?
Young couples are choosing:
- Court marriages
- Intimate gatherings
- Charity donations over expensive functions
The big fat Indian wedding might be a $50 billion industry.
But the human cost?
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