Elon Musk’s billion-to-one bet started here:

1974: Writer Philip K. Dick experiences ‘reality glitch’

→ FBI raids his home
→ NASA now confirms his theory
→ Musk: “We’re almost certainly in a simulation”

Why Dick saw the truth first 🧵
Meet Philip K. Dick.

More than a sci-fi author.

A man who believed he perceived beyond our simulated existence.

What he shared at a confidential Paris conference stunned leading scientists:

These billionaires committed the same fatal error:

They bankrolled Donald Trump.

$400 million combined to buy presidential access.

Now they’re uncovering his real agenda for their empires.

How their masterplan imploded: 🧵 Inauguration Day 2025 revealed everything.

Zuckerberg, Cook, and Pichai occupied front-row thrones.

Their $1M "donations" bought VIP real estate.

Mar-a-Lago courtship and DC mansions appeared to pay off.

This man took the challenge of building 12 Startups in 12 months.

He failed 7 startups but struck gold with BannerBear.

It blew past 1 Million ARR in 3 years.

Here is how this Indie Hacker bootstrapped his SaaS as a solo founder🧵 Jon Yongfook founded BannerBear in 2019 as a solo founder.

BannerBear is a REST API that allows developers to auto generate cool, well-designed social images easily.

In 3 years they:

- Grew to $50k MRR
- Low churn rate of 6%
- Completely bootstrapped

Anthropic just detonated a $3T bombshell across the AI sector.

They’ve formally teamed up with Apple.

Their goal?

Seize the single asset OpenAI, Google, and Grok crave most.

Here’s how two giants just outmaneuvered the entire AI field:
Apple historically creates everything internally.

They seldom collaborate with outside AI firms.

Yet they just shattered that rule in a massive move.

And the motivation might surprise you:

This might be the most valuable tweet ever:

In 2017, an anonymous Twitter user mocked Wendy's "fresh, never frozen" beef claim.

Most brands would brush it off.

Wendy's reply? So sharp, it ignited $1 BILLION in sales.

The comeback that took over the internet: 🧵
January 2, 2017. A holiday Monday.

Amy Brown was relaxing at home in pajamas, watching Law & Order.

As Wendy's social lead, she monitored Twitter casually.

Then it hit.

A troll challenged Wendy's "fresh, never frozen" promise:

This guy makes $2M per year and keeps all the money.

He refuses to get on client meetings and works 100% async.

Here's the EXACT playbook he used to scale his businesses as a solopreneur.

Test his strategies RIGHT NOW 🧵
@BrettFromDJ founded DesignJoy as a side project.
Since then the product:

- Achieved $130K MRR
- Done monthly visits of over 130K
- Used by over 30K designers

Here's how Brett Davis did it all 👇

https://twitter.com/1222553096196222976/status/1679501620550434816

Meet Jason Cohen.

He's a serial entrepreneur & has scaled 4 software companies from zero to $1M+, all bootstrapped till $1M

His current venture WP Engine did $400M in 2024.

He has mastered the art of bootstrapping and I'm revealing his precise plan 👇 Jason Cohen has founded 4 companies, with 2 of them becoming unicorns

In 1995, Jason founded his first company, SmartBear Software.

It was a software testing company that developed tools for developers and testers.

And in 2007 it was acquired and went on to be a unicorn

Ketones are the greatest (legal) performance-enhancing "drug".

Your brain, heart, and metabolism greatly prefer ketones as a fuel source.

They are the reason you remain cognitively sharp while fasting.

Here's what everyone needs to know: 🧵
First off, what is a ketone?

It's a byproduct of fat being burned and serves as an alternative fuel source to glucose.

Think of ketones as your backup energy reserve when glucose is depleted.

Once that happens...

e.l.f Cosmetics stock has surged by 5000% in the last 5 years and the company is valued at $11 Bn today.

In 2019, they shut down all their physical stores and became a TikTok phenomenon.

How e.l.f leveraged TikTok to go from $1 makeup brand to GenZ's favourite brand🧵 e.l.f Cosmetics is the only brand gaining market share consistently in last 5 years among 800 major cosmetic brands worldwide.

It has overshadowed cosmetics giants like Maybelline and L'Oreal to become the number one beauty brand for Gen Z.

Investing in your health doesn't have to be expensive.

You can get healthier than most without spending thousands of dollars.

Here's the ultimate list of 10 best health purchases under $100.

1. Pre-Meal Tablespoon of Olive Oil 🧵 Extra virgin olive oil, the Mediterranean elixir is one of the secrets behind Blue Zones—areas with the most centenerians in the world.

Before every meal, take 1 tbsp of olive oil. It can keep your blood sugar levels in check while reducing inflammation.

Price: $10-$50

You only feel motivated when your body has a dopamine level above normal.

But because you always have a high level of phone-dopamine, it's hard to get a 'higher' spike; which is needed to feel motivated.

Huberman's Dopamine-Control Protocol to raise your motivation 🧵 This might be the most important 2-minute clip in the history of Huberman Lab

The quote that stuck with me:

"Your experience of life and your level of motivation and drive depends on how much dopamine you have relative to your recent experience."

McDonald's is worth 170 Billion dollars!

But back in the day, it was an impossible dream in Ray Croc’s mind

He mortgaged his house at AGE 52 and risked losing EVERYTHING

Here's his story 🧵 Ray Kroc didn’t have major success in life.

From setting up lemonade stands as a child - lying about his age at 15 to serve in the World war.

Working as a musical director, pianist, real estate, paper cup, and kitchen appliance salesman he had tried everything.

This guy fled Vietnam with nothing in his pockets.

Today, he has become the first hot sauce billionaire of America.

His company Huy Fong's Sriracha does an annual revenue of $150M without any advertisements or sales team.

Here's the story 🧵
Huy Fong's Sriracha:

- has been on the International Space Station
- sells over 20M bottles every year
- was named "Ingredient of the Year" by Bon Appétit
- has never raised its wholesale price since the early 80s

OYO's Billionaire Founder Ritesh Aggarwal didn't know EBITDA while raising his first million.

NASDAQ provides a A-Z Glossary of 1200 Business Terms.

If a fellow founder is struggling, share with these 7 Basic Nuances of business 🧵 Google encourages employees to spend 20% of their work hours exploring new ideas that interest them and address real problems.

This process is known as 𝗜𝗱𝗲𝗮𝘁𝗶𝗼𝗻.

It helps with:

• thinking of fresh concepts.
• discovering answers to problems

Red Bull is not a beverage company.

It's the most unconventional marketing company.

It spends billions on marketing every year but makes nothing.

Here's how it works 🧵 As surprising as it might seem, Red Bull really does make nothing.

Drinks ⟹ Rausch
Clothing ⟹ Schoeller
Travel ⟹ The Travel Birds
Stock Music ⟹ Rebeat

Let's dive in 👇🏻

Mateschitz noticed the rise of extreme sports starting in the 1990s. He thought Red Bull should be a part of it.

The years since have seen the company amass an insane empire across sports, media, and apparel.

Jeff Bezos built a $200 Billion empire using his ruthless decision-making framework.

It's how he conquered retail, cloud computing, and space.

The 4-step decision-making process Jeff used to outsmart everyone: 🧵 Watch this video where Jeff explains why most companies aren't great at decision-making:

Joe Rogan's latest guest dropped a bombshell:

“The US has recovered alien spacecraft...
and trained psychic soldiers to locate them.”

Sounds insane, right?

But this came from Hal Puthoff, a physicist funded by the CIA and Pentagon.

Let’s break it down: the weird truth behind this story 🧵
Hal Puthoff isn’t a conspiracy theorist.

He’s a legit physicist—PhD from Stanford, former NSA engineer, worked on classified programs with the CIA and DARPA.

He was one of the scientists behind Project Stargate, the real-life psychic spy program.

In 2012, Brothers of Italy was a fringe party with neo-fascist roots, polling at just 2%.

Ten years later, Giorgia Meloni became Italy's first female prime minister, winning 26% of the vote with the same party.

Here's how she rebranded extremism as mainstream politics: 🧵
To understand Meloni's rise, we must first examine her political origins.

At 15, she joined the youth wing of the Italian Social Movement (MSI), a party founded by Mussolini supporters after WWII.

By 21, she won her first local election, and at 31 became Italy's youngest minister in Berlusconi's 2008 government.

Look at these chairs.

$350M worth of these Herman Miller Aeron chairs have been sold.

They're dubbed ‘the finest chair that modern engineering can produce’.

In the story of its development, you will learn a simple truth about all great companies 🧵: Herman Miller:

• Was ranked as the most admired company in the furniture world 23 times
• Have been displayed at the Museum of Modern Art (MoMA)
• 100s of books have been written about the company and its design principles

He spent $32 billion to give away his product for FREE.

His competitors called him crazy.
The media predicted disaster.
Investors questioned his sanity.

6 months later, his competitors lost $23 billion in market value.

Here's how one billionaire's "insane" strategy became the most ruthless market takeover in history: 🧵 Facing entrenched competitors with 80% market share, Reliance Jio made what seemed like business suicide:

• Free voice calls for LIFE
• Zero-cost data for 3 months
• Data at ⅕ the market rate afterward

Competitors laughed. Then panicked.

The most powerful weapon in America's arsenal isn't a nuke.

It's not even in the military.

It's a banking cooperative in Belgium that can destroy entire economies in days.

In 2022, they used it on Russia, and the results were devastating.

Here's the untold story of SWIFT 🧵
In 1973, 239 banks from 15 countries created SWIFT to solve a simple problem:

How to communicate securely about cross-border payments.

What began as a technical solution would eventually become the world's most devastating economic weapon - one few people understand.