Akio Morita's obsession with making Japanese products known for their quality made Sony produce the Walkman, PlayStation, and TV.

He inspired Toyota, Honda & cemented the reputation of 'Made in Japan' as 'high quality'.

Steve Jobs wanted to be the Akio of the West.

A thread 🧵 Steve built Apple on the same principles that Morita built Sony on:

1. Don't ship until it's perfect
2. People don't know what they want until you give it to them
3. Recruit people who teach you what you don't already know

Let's understand how Morita changed Sony forever 👇

People are sleeping on the ridiculous fact that Mr. Beast has 350M subscribers (~US population).

One viral hit could be luck, but 100M views on 50 videos repeatedly means he knew something the rest didn't

Their leaked document is a guide to build an attention factory🧵
Here's a sneak into MrBeast's behind-the-scenes production.

Look at the massive scale involved for just one video, with a large team monitoring numerous screens and server racks.

Here's what he does to make it a success 👇

Taco Bell is the undisputed KING of Mexican food.

It makes $5M every single day and is the 4th largest restaurant brand in the U.S.

Here's how Taco Bell went from a hot dog stand to serve billions of customers every day 🧵
Taco Bell is part of Yum! Brands, which also owns KFC and Pizza Hut.

- Operates a total of 8,564 restaurants in 32 different countries
- Has a global revenue of more than $2 billion.
- Makes more than $5 Million a day.

Let's dive into it 👇

Starbucks is actually a BANK.

In 2022 alone, it held onto $1.6B of customer deposits.

This amount surpasses the holdings of 85% of banks in the United States alone.

This is what's happening behind the scenes 🧵
Starbucks has:

- 38K stores in 80 countries
- $27.4M Starbucks rewards members in the US alone
- 31 million active app users
- $1.6B in customer deposits

This is a money mill that has gotten Korean banks worried.

Apple in 1976, Amazon in 1994, Airbnb in 2008, and OpenAI in 2015.

There's something common that most people fail to notice in every successful startup.

In his lecture at Stanford, Sam Altman defined this as "The Great Wave Paradox"

A thread 🧵 90% of startups fail within the first 5 years. But the 10% that succeed often have one thing in common:

They positioned themselves perfectly for an emerging technological wave.

But there's more than just catching the wave...

Let's dive in 👇

In 2020, Indian delivery apps promised 10-minute deliveries.

Consumers celebrated.

Within 3 years, millions of gig workers became digital serfs controlled by algorithms.

Here's how quick commerce created India's army of algorithm-managed digital slaves: 🧵
2021: Zepto launches, promising grocery delivery in 10 minutes.

Within months, Swiggy, Zomato, Blinkit, and others jump in with similar promises.

Behind those promises?

Millions of delivery workers racing against impossible deadlines, their every move tracked by algorithms.

In 2021, a tiny Israeli company hacked the phones of 14 world leaders, including the President of France.

They didn't even need a click to get in.

The $1B spyware industry they created can break into ANY phone on earth.

Here's the terrifying story no one's talking about 🧵
In June 2010, three former Israeli intelligence officers founded NSO Group with a bold vision.

The official reason?

Fighting terrorism and serious crime.

Behind the surface, a bigger business was brewing:

selling military-grade surveillance tools to the highest bidders worldwide.

In 2016, Josh Luber quit teaching math to build a "stock market for sneakers."

Wall Street laughed. Nike ignored him.

Today his company is worth $4 BILLION and processes more money daily than many banks.

Here's how one teacher's obsession changed commerce forever: 🧵
In 2016, a high school math teacher named Josh Luber made a decision that would transform the sneaker world forever:

He partnered with billionaire Dan Gilbert to launch StockX.

The official reason was to create a "stock market of things."

But beneath the surface, a bigger vision was brewing...

In 2017, China created the most powerful psychological weapon in history.

It hooked 67% of Western teens while protecting their own youth from it.

The algorithm is so addictive, users open it 19 times per day.

Here's how TikTok is digitally colonizing the world: 🧵 In 2018 TikTok explodes onto the global stage.

Within months, it becomes the most downloaded app in the world.

The official story? A fun platform for short videos.

But beneath the surface, something far more calculated was happening:

Activision and EA spend $100M+ to develop games.

Meanwhile, high schoolers are building Roblox empires worth millions from their bedrooms.

The secret economy that's turning teens into millionaires while parents think they're "just playing games" 🧵
In 2004, Roblox launched as a simple platform where users could build basic games.

Everyone that Roblox was just another gaming platform for kids.

But beneath the colorful blocks and cartoonish avatars, a sophisticated economy was developing:

A marketplace where teens could create virtual worlds and profit from them.

How much should a wedding cost?

In America: 2 months' salary
In Europe: 6 months' salary
In India: 20 years of savings

Here's the untold story of how India's $50B wedding industry is destroying an entire generation 🧵
Every year, millions of Indian families spend 20% of their lifetime earnings on a single day.

The average middle-class family takes loans of ₹4 lakhs ($4,800) for weddings.

Many sell their assets or mortgage homes.

But this wasn't always the case.

On a single IPL match day, more money changes hands illegally than many small nations' daily GDP.

The masterminds?

A network of bookies who've built a $150 billion shadow economy.

Here's how they corrupted India's national obsession: 🧵
India loves cricket. It's not just a sport—it's a religion.

But beneath the passionate fandom lies a parallel economy that operates in the shadows:

A massive betting network that moves more money in a single IPL season than many corporations make in a year.

In 1997, a tiny Swedish startup bet everything on fingerprint scanners when passwords ruled the world.

Big Tech laughed them out of every meeting.

But instead of giving up... they kept pushing.

Here's how they created a $30 billion industry that's killed the password forever: 🧵
In 1997 a small team in Gothenburg, Sweden led by Lennart Carlson founded Fingerprint Cards AB with a radical vision:

Replacing passwords with fingerprints.

What followed would reshape digital security forever...

In 1987, an MIT professor created a secret algorithm that airlines still use to charge you more money.

It's made them billions while you pay higher fares.

But instead of fighting back... travelers kept buying tickets.

Here's the untold story of how math professors secretly control what you pay for flights: 🧵
In 1987, an MIT math professor named Peter Belobaba created an algorithm for airline pricing.

What followed would reshape how we pay for travel forever...

The official reason for creating the algorithm: Airlines were losing billions on empty seats.

In 2015, foreign VCs poured billions into India creating 100+ unicorns worth $340B.

7 years later, most lost 80% of their value overnight.

Here's how Silicon Valley created the biggest startup bubble since the dot-com crash—and left Indian founders holding the bag 🧵 Around 2014-2015, global investors spotted an opportunity in India:

- 1.3 billion population
- Smartphone revolution taking off
- Internet users growing exponentially
- Digital-friendly government policies

What followed fundamentally transformed India's startup landscape - but not in the way many expected.

This bottle costs $20,000 and has a 7-year waitlist.

It started with a French perfumer's catastrophic mistake in 1820.

Now royal families fight to own it.

Here's how one accident created the most valuable liquid on earth 🧵
In August 1820 a young apprentice named Pierre-François Pascal Guerlain accidentally mixed two incompatible solutions in King Louis XVIII's royal laboratory.

At first it seemed as a horror of the mistake.

Behind the scenes, something extraordinary happened:

The world's most remarkable fragrance was born.

Google INVENTED social media before Facebook.

They CREATED real-time collaboration before Slack.

They PIONEERED AR before Apple.

Then Larry Page killed them all.

Here's the mind-blowing story of how Google handed its competitors $400 billion on a silver platter: 🧵
In June 2011, Larry Page sparked one of the most costly corporate strategies in tech history:

He shut down dozens of promising Google products.

What followed would cost Google hundreds of billions in missed opportunities...

This coaching empire makes $2 billion annually by promising to turn teenagers into doctors & engineers.

The catch?
Only 2.3% succeed.

The rest? Many don't survive.

Here's how India's most ruthless education factory destroys young minds: 🧵
When Allen Career Institute opened its first center in Kota in 1988, it was just another coaching class.

Today, it's part of a $2 billion industry that churns out more IIT and medical students than any other city in India.

But success has come at a devastating cost.

In 2023 alone, 23 students died by suicide in Kota.

That's one death every two weeks.

Yet the factories keep running.

These billionaires aren't just trying to live longer - they're trying to live forever.

Their secret labs have unlimited funding and zero oversight.

What they've already achieved in mice is mind-blowing.

Here's what's really happening behind closed doors: 🧵 In 2021 Jeff Bezos quietly co-founded Altos Labs with a staggering $3 billion in funding.

The official reason was to advance cellular rejuvenation programming.

But beneath the surface, a bigger story was unfolding:

The race between tech billionaires to solve humanity's oldest problem - death itself.

In 2002 a trader accidentally sold 40x more shares than existed in the entire company.

When they tried to fix it, the computers said "no."

In 15 minutes, $225M vanished and Nikki 225 index fell by about 2%

Here's the story of Wall Street's most expensive typo: 🧵
In 2005, Tokyo's financial district was the epicenter of Asian trading.

Mizuho Securities was a powerhouse.

But on December 8th, everything changed because of one new hire's mistake....

The average American spends $1,300/year on prescription drugs.

The same medicines cost 80% less in Canada.

But when lawmakers tried to lower prices, Big Pharma revealed their ultimate weapon:

The Patent Thicket.

Here's how Big Pharma artificially keeps prices sky-high 🧵 In 2025, the pharmaceutical industry is a maze of patents and legal loopholes.

The average American spends $1,300+ per year on prescription drugs - more than any other country.

But three key strategies keep these prices sky-high: