I’ve had mixed opinions on crypto over the years, but the world has changed meaningfully over the last few months. It feels like we’re at an inflection point that has made the space much more attractive for consumer product builders:
1/ The regulatory environment is far more conducive to experimentation under the new administration 2/ The App Store is now more welcoming to crypto apps, with multiple coin launchpads being released 3/ Meme coin mania has put Phantom wallets with Solana on millions of phones—providing a source of liquidity in consumer-grade packaging
Crypto has certainly been volatile recently but looking past the cyclical noise, there is innate value in creating capital markets for things that are otherwise too difficult to build marketplaces around.
Products like @timedotfun that tokenize people’s time are just a snapshot of the utility that can emerge when markets have liquidity and adoption.
While the jury is not out yet, Solana has the fundamental building blocks for something to break out on mobile and certainly many apps are making headway.
So today I’m joining @Solana as an advisor to help select companies launch & grow their apps.
For a couple years I've been discussing with @rajgokal and @aeyakovenko ways to get more involved. The ecosystem has now matured to a point where Solana apps can now top the charts so I'm ready to help build. More details to come.
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I’d like to introduce you to Death Clock—an AI-powered longevity app that I’ve been advising for the last 6 months.
Health apps are notoriously difficult to grow: they are single-player utilities that resonate most with older audiences.
However, I worked with the founder @brentfranson and we did some simple things that made the experience social and drove the cost of acquisition down to pennies...
First, we renamed the app from the sleepy name Most Days to Death Clock. This not only created a hook that drove word-of-mouth—but it also got picked by mainstream press and their story was told nationwide.
Second, we needed a shareable moment that made the value proposition tangible to users. So we did something audacious:
We added a survey that predicted your death date—and projected what you would look like as you age.
This viscerally showcased the impact of changing your habits—and provided personalized content to tell others about the app.
There is a tendency for app designers to create layers & subgroups to deal with complexity:
Mastodon attempts this with usernames—which have 2 parts.
For every part of your app that you fragment, expect to increase your app’s overall probability of failure by 50%.
Users don’t have the patience to learn about the subworlds of your community. They are more motivated to churn than to understand.
Early products already have a limited inventory of content. When you fragment things, average engagement per post takes a hit, which is the key metric to track the health of your app.
Ladies and gentlemen, I’d like to introduce Nikita’s Shitposting Club—a collection of 69 Nikitas. Owners will get access to “Nikita’s app” (there is no app).
After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way.
For those embarking on this path, here's everything you need to know:
TIME FOR A THREAD 👇
A reproducible testing process is more valuable than any one idea. Innovate here first.
All things equal, a team with more shots at bat will win against a team with an audacious vision.
Most product ideas are Dead On Arrival because the conditions to derive value are impossible to orchestrate. Getting 7 adult friends to install an app on a reproducible basis is non-trivial. If you can figure out how to do that, that's a bigger idea than your original concept.