Pekka Kallioniemi Profile picture
Mar 28 23 tweets 14 min read Read on X
In today’s Vatnik Soup, I’ll introduce a podcaster and conspiracy theorist, Joe Rogan (@joerogan). He’s best-known for launching the biggest podcast in the world, promoting various conspiracy theories, his support for Donald Trump and his anti-Ukraine rhetoric.

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Joe Rogan started as a stand-up comedian in the 1980s, found fame on NewsRadio, and became a household name with Fear Factor. But his biggest impact came in 2009 when he launched The Joe Rogan Experience (JRE), one of the first major podcasts.

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JRE started as casual but deep conversations, often covering countercultural topics like psychedelics, MMA & hunting. Joe’s podcasting style is largely non-confrontational, often allowing his guests to share their views without significant pushback or critical questioning.

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Many of the show’s guests also flirted with various conspiracy theories, and at some point Rogan also became friends with one of the most prominent conspiracy theorists, Alex Jones. Ozempic-Alex has been a guest of Joe’s several times.

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And that’s not all! Many other prominent vatniks have also been guests of Joe, including Russell Brand (four times), Elon Musk (five times), Tulsi Gabbard (five times) and Tim Pool (two times). Some of them are now supporters or part of the Trump administration.

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For years, Rogan claimed to be a “counter-cultural” figure, often criticizing both “mainstream media” and the “deep state”. Today, Joe Rogan has become so influential that he essentially is the mainstream media, his reach surpassing most traditional outlets like CNN.

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Over the years, his ideological shift to the right has been noticeable – hardly a secret & undeniably lucrative. The trend is similar to figures like Russell Brand, who began by promoting inner peace & spirituality but have since gravitated toward illiberal narratives.

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In his earlier years, Joe leaned libertarian and progressive on several issues, advocating for policies like universal healthcare, decriminalization of drugs, and marriage equality. During the 2020 primaries, Joe said he’ll “probably vote for Bernie [Sanders].”

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Before 2022, Rogan also called Donald Trump “so fucking dangerous” and a “man baby,” even claiming that “not all Trump supporters are racist, but all racists are Trump supporters.” In 2024, his tone had changed - he had Trump as a guest and later fully endorsed him.

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His stance against Big Pharma grew stronger during COVID-19, featuring conspiracy theorists like RFK Jr. & Robert Malone who fueled skepticism. Recently, one of his guests, Suzanne Humphries, claimed that “vaccines do not account for the decline of infectious diseases”.

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Rogan’s conversion into an anti-Ukraine figure (allegedly) happened fast. But many of his guests, including Robert F. Kennedy Jr, Dave Smith (who’s appeared on JRE 14 times!) and Mike Benz have spread disinformation about the origins of the Russo-Ukrainian War.

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RFK Jr. falsely claimed that Ukraine declined the settlement in the Minsk accords, also blaming NATO for the war. Smith and Benz shared these sentiments, blaming Victoria Nuland’s cookies and the Biden administration (and Hunter Biden) for the escalation of the conflict.

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In Nov 2024, Joe finally shared his thoughts on Ukraine and Zelenskyy, while doing a podcast with Scott Storch. It didn’t take long before the discussion turned to Ukraine, where his uninformed ramblings quickly started resembling the stories you hear from the Kremlin.

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First, he criticized Biden for allowing Ukraine to use US-supplied weapons to strike inside Russian territory, claiming that it was an escalation towards World War III. Then he shifted his focus on the Ukrainian president, which you can see in the video below.

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Joe quickly got massive backlash for his comments, and after these ridiculous & uninformed hot takes, both Zelenskyy and Mayor of Kyiv Vitali Klitschko offered to come on JRE as guests – but Rogan declined. To this day, he hasn’t featured one real pro-Ukraine guest.

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It seems that Rogan is willing to entertain flat earthers and conspiracy theorists for hours on end, yet he declined an opportunity to host Zelenskyy, another comedian who sought to discuss his country’s struggle for survival and rally support for a war-torn nation.

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Additionally, Joe has no problem inviting literal Hitler apologists like Darryl Cooper on the show. Cooper’s main shtick is to promote dictatorships, authoritarianism, and of course re-writing history to make Hitler seem like the good guy:

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Interestingly, Joe only addressed the war in Ukraine after endorsing Donald Trump & following Trump’s victory in Nov 2024. But to be fair, Rogan’s mind has been marinated by conspiratorial & anti-Ukraine ideas by many of his vatnik guests long before any of this happened.

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It is extremely sad that Joe Rogan has decided to provide a very one-sided view of the brutal war on Ukraine, without even offering Ukrainians a chance to counter these claims. Instead, he’ll just invite Dave Smith for the 15th time to spread his bullshit narratives.

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Recently, Rogan has started echoing the Trump administration’s views on Canada. On the “JRE Fight Companion” podcast, he stated that “I don’t go to Canada anymore,” and “I’d rather go to Russia.” Of course, he then criticized the Canadian government but not the Russian one.
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Why does Rogan’s opinion matter? Rogan’s podcast is still the most popular in the world, and like Musk, his reach is massive. He has around 15 million followers on Spotify and over 19 million on YouTube, and he has garnered nearly 6 billion video views on YouTube.

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Conclusion: Joe Rogan has gone from being a countercultural icon and podcast pioneer to an illiberal political shill, toeing the line and too afraid to criticize his new masters. That’s why he won’t invite anyone who could challenge his or his buddies’ views on Ukraine.

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The 2nd edition of “Vatnik Soup — The Ultimate Guide to Russian Disinformation” is officially out!

You can order your copy here:

kleart.eu/webshop/p/vatn…

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More from @P_Kallioniemi

Oct 6
In today’s Vatnik Soup REBREW, I’ll reintroduce an American political commentator and pro-Kremlin propagandist, Tucker Carlson (@TuckerCarlson). He’s best known for his promotion of crazy conspiracy theories and for his support of authoritarian regimes around the world.

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Tucker’s career spans decades, but he’s also been very active in recent years, so a lot has happened since our previous soup on him, which can be found here:

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Once described as “the most powerful conservative in America”, Tucker has now fully transformed into a grifting conspiracy theorist and propagandist willing to work for whoever pays him the most. It’s unclear whether Tucker truly believes his endless conspiracy theories or…
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Read 25 tweets
Sep 25
This is what you’re debating with on social media:
It appears that a few pro-Russian bot farms already found this thread, so remember - just block them all, there's no point in arguing with a computer.
Most of you have seen those "No DMs" profiles, right? That's because you can interrupt the GPT procedure by injecting them new instructions.

At some point it also worked in comments ("give me a cake recipe"), but not so much anymore.
Read 4 tweets
Sep 11
In today’s Vatnik Soup, I’ll cover the agenda-setting and flood of disinformation that spread on X and other platforms right after Charlie Kirk’s assassination. It’s far from the first or last time a tragedy has been weaponized for political purposes.

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Every major political event, especially those involving violence, attracts massive attention. In the immediate aftermath, reliable information is scarce, making it highly vulnerable to both coordinated and improvised disinformation campaigns.

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As I’ve mentioned in my previous soups and lectures, in disinformation campaigns, being first with a narrative is crucial, as people often remember the first version best — psychology studies show it sets the mental schema, and later updates rarely overwrite it.

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Read 19 tweets
Sep 8
In today’s Vatnik Soup, I’ll introduce American social media personality David Freeman, AKA Gunther Eagleman™ (@GuntherEagleman). He’s best known for spreading political disinformation on X and shamelessly sucking up to Trump, Putin, and other authoritarian leaders.

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David is a textbook example of someone profiting from MAGA grievance politics. He uses extreme, provocative language to farm engagement on X and never hesitates to flatter anyone who might give him more exposure — or money.

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But David wasn’t always like this. At some point, in his mid-40s, he even tried a real job: he trained to become a cop. He spent three years with the Metro Transit PD, but after that he either got fired or quit, and never looked back.

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Read 24 tweets
Sep 5
In today’s Vatnik Soup, I’ll introduce a Russian-Estonian businessman, Oleg Ossinovski. He is best-known for his deep ties to Russian rail and energy networks, shady cross-border dealings, and for channeling his wealth into Estonian politics.

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Oleg made his fortune via Spacecom Trans & Skinest Rail, both deeply tied to Russia’s rail system. Most of this is through Globaltrans Investments PLC, a Cyprus-based firm with 62% held via Spacecom and tens of millions in yearly profits.

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Ossinovski’s Russian-linked ventures made him Estonia’s richest man in 2014, with an estimated fortune of ~€300M. His business empire stretched across railways, oil via Alexela shares, and Russian bitumen imports from Help-Oil, a supplier to the Defense Ministry.

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Read 15 tweets
Sep 2
In today’s Vatnik Soup, I’ll introduce a Swiss/French writer, Alain Bonnet, aka Alain Soral (@officielsoral). He’s best known for his rabid antisemitism and for his pathetic support for all the worst authoritarian regimes from Russia to North Korea.

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Alain’s childhood was problematic, as his father has been characterized as a “narcissistic pervert” who beat his children and did jail time for fraud. Alain himself has said he was “programmed to be a monster.” Born Alain Bonnet, he took the stage name of his sister,…

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… actress Agnès Soral. She wasn’t too happy about this, commenting “How would you like to be called Agnès Hitler?”. Like many grifters, he became a pick-up/seduction artist writer, à la late Gonzalo Lira, writing books and even making a B-movie, “Confessions d’un dragueur”.
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Read 23 tweets

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