Pekka Kallioniemi Profile picture
Mar 28 23 tweets 14 min read Read on X
In today’s Vatnik Soup, I’ll introduce a podcaster and conspiracy theorist, Joe Rogan (@joerogan). He’s best-known for launching the biggest podcast in the world, promoting various conspiracy theories, his support for Donald Trump and his anti-Ukraine rhetoric.

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Joe Rogan started as a stand-up comedian in the 1980s, found fame on NewsRadio, and became a household name with Fear Factor. But his biggest impact came in 2009 when he launched The Joe Rogan Experience (JRE), one of the first major podcasts.

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JRE started as casual but deep conversations, often covering countercultural topics like psychedelics, MMA & hunting. Joe’s podcasting style is largely non-confrontational, often allowing his guests to share their views without significant pushback or critical questioning.

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Many of the show’s guests also flirted with various conspiracy theories, and at some point Rogan also became friends with one of the most prominent conspiracy theorists, Alex Jones. Ozempic-Alex has been a guest of Joe’s several times.

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And that’s not all! Many other prominent vatniks have also been guests of Joe, including Russell Brand (four times), Elon Musk (five times), Tulsi Gabbard (five times) and Tim Pool (two times). Some of them are now supporters or part of the Trump administration.

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For years, Rogan claimed to be a “counter-cultural” figure, often criticizing both “mainstream media” and the “deep state”. Today, Joe Rogan has become so influential that he essentially is the mainstream media, his reach surpassing most traditional outlets like CNN.

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Over the years, his ideological shift to the right has been noticeable – hardly a secret & undeniably lucrative. The trend is similar to figures like Russell Brand, who began by promoting inner peace & spirituality but have since gravitated toward illiberal narratives.

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In his earlier years, Joe leaned libertarian and progressive on several issues, advocating for policies like universal healthcare, decriminalization of drugs, and marriage equality. During the 2020 primaries, Joe said he’ll “probably vote for Bernie [Sanders].”

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Before 2022, Rogan also called Donald Trump “so fucking dangerous” and a “man baby,” even claiming that “not all Trump supporters are racist, but all racists are Trump supporters.” In 2024, his tone had changed - he had Trump as a guest and later fully endorsed him.

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His stance against Big Pharma grew stronger during COVID-19, featuring conspiracy theorists like RFK Jr. & Robert Malone who fueled skepticism. Recently, one of his guests, Suzanne Humphries, claimed that “vaccines do not account for the decline of infectious diseases”.

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Rogan’s conversion into an anti-Ukraine figure (allegedly) happened fast. But many of his guests, including Robert F. Kennedy Jr, Dave Smith (who’s appeared on JRE 14 times!) and Mike Benz have spread disinformation about the origins of the Russo-Ukrainian War.

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RFK Jr. falsely claimed that Ukraine declined the settlement in the Minsk accords, also blaming NATO for the war. Smith and Benz shared these sentiments, blaming Victoria Nuland’s cookies and the Biden administration (and Hunter Biden) for the escalation of the conflict.

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In Nov 2024, Joe finally shared his thoughts on Ukraine and Zelenskyy, while doing a podcast with Scott Storch. It didn’t take long before the discussion turned to Ukraine, where his uninformed ramblings quickly started resembling the stories you hear from the Kremlin.

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First, he criticized Biden for allowing Ukraine to use US-supplied weapons to strike inside Russian territory, claiming that it was an escalation towards World War III. Then he shifted his focus on the Ukrainian president, which you can see in the video below.

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Joe quickly got massive backlash for his comments, and after these ridiculous & uninformed hot takes, both Zelenskyy and Mayor of Kyiv Vitali Klitschko offered to come on JRE as guests – but Rogan declined. To this day, he hasn’t featured one real pro-Ukraine guest.

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It seems that Rogan is willing to entertain flat earthers and conspiracy theorists for hours on end, yet he declined an opportunity to host Zelenskyy, another comedian who sought to discuss his country’s struggle for survival and rally support for a war-torn nation.

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Additionally, Joe has no problem inviting literal Hitler apologists like Darryl Cooper on the show. Cooper’s main shtick is to promote dictatorships, authoritarianism, and of course re-writing history to make Hitler seem like the good guy:

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Interestingly, Joe only addressed the war in Ukraine after endorsing Donald Trump & following Trump’s victory in Nov 2024. But to be fair, Rogan’s mind has been marinated by conspiratorial & anti-Ukraine ideas by many of his vatnik guests long before any of this happened.

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It is extremely sad that Joe Rogan has decided to provide a very one-sided view of the brutal war on Ukraine, without even offering Ukrainians a chance to counter these claims. Instead, he’ll just invite Dave Smith for the 15th time to spread his bullshit narratives.

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Recently, Rogan has started echoing the Trump administration’s views on Canada. On the “JRE Fight Companion” podcast, he stated that “I don’t go to Canada anymore,” and “I’d rather go to Russia.” Of course, he then criticized the Canadian government but not the Russian one.
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Why does Rogan’s opinion matter? Rogan’s podcast is still the most popular in the world, and like Musk, his reach is massive. He has around 15 million followers on Spotify and over 19 million on YouTube, and he has garnered nearly 6 billion video views on YouTube.

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Conclusion: Joe Rogan has gone from being a countercultural icon and podcast pioneer to an illiberal political shill, toeing the line and too afraid to criticize his new masters. That’s why he won’t invite anyone who could challenge his or his buddies’ views on Ukraine.

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The 2nd edition of “Vatnik Soup — The Ultimate Guide to Russian Disinformation” is officially out!

You can order your copy here:

kleart.eu/webshop/p/vatn…

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More from @P_Kallioniemi

Aug 11
In today’s Vatnik Soup, I’ll talk about engagement farming: a cynical social media tactic to rack up likes, shares, and comments. From rage farming to AI-powered outrage factories, engagement farming is reshaping online discourse and turning division into profit.

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Engagement farming is a social media tactic aimed at getting maximum likes, shares, and comments, with truth being optional. It thrives on provocative texts, images, or videos designed to spark strong reactions, boost reach, and turn online outrage into clicks and cash.

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One subset of engagement farming is rage farming: a tactic built to provoke strong negative emotions through outrageous or inflammatory claims. By triggering anger or moral outrage, these posts often generate 100s or even 1,000s of heated comments, amplifying their reach.

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Read 24 tweets
Aug 6
In today’s Vatnik Soup, I’ll cover the autocratic concept of “Good Tsar, Bad Boyars”: the idea that the leader is wise and just, but constantly sabotaged by corrupt advisors. This narrative shields the ruler from blame, and it’s used by both Putin and Trump today.

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The phrase “Good Tsar, Bad Boyars” (Царь хороший, бояре плохие), also known as Naïve Monarchism, refers to a long-standing idea in Russian political culture: the ruler is good and benevolent, but his advisors are corrupt, incompetent and responsible for all failures.

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From this perception, any positive action taken by the government is viewed as being an accomplishment of the benevolent leader, whereas any negative one is viewed as being caused by lower-level bureaucrats or “boyars”, without the approval of the leader.

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Read 21 tweets
Jul 28
In today’s Vatnik Soup, I’ll introduce a Russian politician and First Deputy Chief of Staff of the Presidential Administration of Russia, Sergey Kiriyenko. He’s best known for running both domestic and foreign disinformation and propaganda operations for the Kremlin.

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On paper, and in photos, Kiriyenko is just as boring as most of the Kremlin’s “political technologists”: between 2005-2016 he headed the Rosatom nuclear energy company, but later played a leading role in the governance of Russia-occupied territories in Ukraine.

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What is a political technologist? In Russia, they’re spin doctors & propaganda architects who shape opinion, control narratives, and manage elections — often by faking opposition, staging events, and spreading disinfo to maintain Putin’s power and the illusion of democracy.

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Read 21 tweets
Jul 27
Let me show you how a Pakistani (or Indian, they're usually the same) AI slop farm/scam operates. The account @designbonsay is a prime example: a relatively attractive, AI-generated profile picture and a ChatGPT-style profile description are the first red flags.

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The profile's posts are just generic engagement farming, usually using AI-generated photos of celebrities or relatively attractive women.

These posts are often emotionally loaded and ask the user to interact with them ("like and share if you agree!").

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Then there's the monetization part. This particular account sells "pencil art", which again are just AI-generated slop.

Country code for the phone number is in Pakistan.

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Read 5 tweets
Jul 15
In today’s Vatnik Soup, I’ll introduce an American lawyer and politician, Mike Lee (@BasedMikeLee). He’s best-known for opposing the aid to Ukraine, undermining NATO by calling the US to withdraw from the alliance, and for fighting with a bunch of braindead dogs online.

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Like many of the most vile vatniks out there, “Based Mike” is a lawyer by profession. He hails from the holy land of Mormons, Utah, where he faces little political competition, allowing him to make the most outrageous claims online without risking his Senate seat.

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Before becoming a senator, Mike fought to let a nuclear waste company dump Italian radioactive waste in Utah, arguing it was fine if they just diluted it. The state said no, the public revolted, and the courts told poor Mikey to sit down.

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Read 23 tweets
Jul 14
While Ukrainians are terror bombed on a daily basis, rich Russians live in Europe like kings and queens.

This young lady lives in Portugal, and travels freely to Ibiza...
...the Alps...
... and of course Paris.
Read 5 tweets

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