Brad Stulberg Profile picture
Apr 2 8 tweets 3 min read Read on X
Struggling to read a book, sit through a meal without checking your phone, or resist the urge to scroll during a pause in conversation? You’re not alone.

Internet brain is making us all dumber.

Here’s why it’s happening—and what to do about it: Image
Our phones are like slot machines.

Every time you swipe to see if you received a notification, like, DM, or news ping you’re pulling that lever.

Sometimes you win—someone likes your post, sends you a funny reel, or you learn something super important.

But most times you don’t. And that’s the point.

Decades of research show that intermittent rewards are far more addictive than predictable ones.
The reward isn’t just digital—it’s existential.

It says: You matter. You exist. You're seen.

And so we check again.
And again. And again.

It fractures and fragments our attention, and our very sense of self.

We become less who we are—and more what the algorithm reflects back at us.
Research shows that multitasking and info-overload dysregulates our nervous systems.

You get constant hits of novelty and stress, but no meaningful outlet for action.

It’s like one of those experiments where a mouse gets shocked repeatedly, but can’t do anything about it and eventually succumbs to chronic fatigue.

We are all becoming the mouse.
No one is coming to save you from internet brain.

The greatest risk of modern overload is that we give up on thinking for ourselves altogether. Instead, we go wherever the current takes us, like automatons floating along an algorithmic conveyor belt.

The only thing that separates us from this dystopia is ourselves. Our agency—our pressence, our capacity to love, think, and create—must be exerted, not outsourced.
Want to reclaim some sovereignty?

Start here: Out of sight, out of mind.

Studies show that even a silenced phone, face down, interrupts attention, focus, recall, and the experience of connection—with work, with yourself, and with other people.

Even resisting the urge to check
drains mental energy.

The best fix? Remove the phone entirely during blocks of deep-focus work, time with loved ones, and other activities you deem meaningful.
Leave your phone out of your bedroom.

Studies show phones near your bed lower sleep quality and increase anxiety.

Put it in another room. Yes, really.
Even if it feels uncomfortable at first.

Need an alarm? Get an analog one. Worried about emergencies? Turn the ringer on loud or get a cheap flip phone just for that purpose.

Protect your brain like it’s sacred. Because it is.
This isn’t Luddite advice. It’s human advice.

You can still use tech. But use it on your terms. You want to own it, not have it own you.

Take a digital sabbath. Go for a walk without your phone. Read a book. Be bored.

The world makes it harder than ever to focus. That’s exactly why you must.

Knowing the risks of internet brain and building your focus is not only a competitive advantage; it’s key to a good life.

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More from @BStulberg

Dec 26, 2024
Balance is overrated. Never apologize for caring deeply about something. The path to greatness—and to fulfillment, happiness, and satisfaction—requires it.

What follows are the most important ideas to help you on the path:
1. Outcomes matter—it’s normal to want to do well, but if you are to have meaningful longevity you’ve got to learn to enjoy the process. The only zen on mountaintops is the zen you bring up along the way.

2. Community is key. Nobody reaches the top alone.
3. Consistency is more important than intensity. Embrace the dull and mundane act of showing up every day. It is the path to greatness.

4. You can’t always control what happens but you can control how you respond. Focus there.
Read 13 tweets
Dec 22, 2024
In mid-life you define your path, forge your identity, and set the tone for what’s to come.

If you’re in your 30's or 40's, read this:
1. It’s a crazy world. It always has been and always will be. The best way to stay sane is to find the people and activities you love and give them your all. Full stop.

2. It’s tempting to sacrifice your health but you always regret it. Your health is the most important investment there is.

3. Consistency is more important than intensity. It’s true in work, craft, and relationships. Be the kind of person who shows up consistently, and good things will happen.
4. If you don’t define your own version of success someone else will for you; take time every year to reflect on your values; do everything you can to live in accordance with them.

5. There is no bigger trap than thinking the accomplishment of some goal will change your life. But what will change your life is the person you become in the process of going for it.

6. The people with whom you surround yourself shape you. We are all mirrors reflecting onto each other. Choose wisely. This is everything.
Read 9 tweets
Mar 17, 2024
Anyone can be consistent for a few days. It’s harder to be consistent for years upon years, through ups, downs, everything in between.

Here are 7 ideas from Master of Change that resonate with readers most.

On what it takes to stay steady amidst challenge and grow from change:
1. View life as a continuous cycle of order, disorder, reorder.

You may crave order and stability, but that stability is a moving target—it's always somewhere new. It doesn't come from resisting change. It comes from working with it.
You are always somewhere in the cycle of order, disorder, reorder.
Read 11 tweets
Feb 1, 2024
The average person undergoes more than 30 significant life changes.

Marriage. Divorce. Kids. School. Graduation. Moving. Illness. Recovery. Starting jobs. Leaving jobs. Promotions. The list goes on and on.

Yet our models for change are old and outdated. Here's a better way:
Old models represent change as a cycle of order, disorder, order.

Change is something that happens to you. The goal is to get back to where you were.

But this is neither accurate nor how change, which is to say life, actually works.
Change and disorder are not the exceptions. They are the rules.

Look closely and you'll see that everything is always changing, including you.

Life is flux. The only time something is static is when it's dead.
Read 9 tweets
Dec 26, 2023
As we round out this year and head into the next, here are some of the most powerful ideas on performance, excellence, and mastery to keep in mind:
1. Outcomes matter, but if you are to have any meaningful longevity you’ve got to learn to enjoy the process.

2. Community is key. Nobody reaches the top alone.

3. Consistency—the dull and mundane act of showing up every day—is way more important than intensity.
4. It’s easy when everything is clicking, but how you perform on your average and bad day is probably more important.

5. Work and craft can be a big part of your identity, but when they are the whole of it you become fragile.
Read 11 tweets
Nov 26, 2023
I've got a new piece out today.

It confronts the self-help trap of needing to find meaning and grow from everything always.

Sometimes simply showing up and getting through is plenty. Perhaps the real growth is learning to let it be enough.

Highlights are below: Image
In 2017, I was blindsided by the sudden onset of obsessive compulsive disorder and secondary depression.

For the better of a year, my days were consumed by intrusive thoughts and feelings of angst, dread and despair.

It was a terrifying and disorienting ordeal.
Normally, I process whatever I’m going through via my work, writing — suddenly, I could hardly muster enough focus to string together a sentence.

My favorite foods tasted like cardboard. I couldn’t find peace, let alone joy, anywhere, not even in my newborn son.
Read 12 tweets

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