I've been selling to rich people for 10+ years.
Spent more than 10s of millions of dollars targeting wealthy demographics.
Here's EXACTLY how to sell to rich people:
Spent more than 10s of millions of dollars targeting wealthy demographics.
Here's EXACTLY how to sell to rich people:
Rule #1: Be direct.
Rich people value 2 things above all: Making money and saving time.
They want to do tedious, monotonous, unnecessary tasks as fast as possible while getting the outcome they're looking for.
This means sentence casing, grammar, punctuation - very little regard for this from rich demographics.
Rich people value 2 things above all: Making money and saving time.
They want to do tedious, monotonous, unnecessary tasks as fast as possible while getting the outcome they're looking for.
This means sentence casing, grammar, punctuation - very little regard for this from rich demographics.
Rich people communicate with short, punchy messages.
Regular people interpret this as them being dicks, but it's simply centered around saving time.
Get to the point quickly.
Act like it's old Twitter where you had 140 or 180 characters.
Default to short, punchy, single sentence communication.
Regular people interpret this as them being dicks, but it's simply centered around saving time.
Get to the point quickly.
Act like it's old Twitter where you had 140 or 180 characters.
Default to short, punchy, single sentence communication.
Rule #2: Save their time.
Calls should be short, sweet, punctual.
Written communication is preferred over verbal.
One of my old mentors would send angry emoji faces whenever someone sent a voice note.
It's the most selfish thing when you don't consider the counterparty's time.
Calls should be short, sweet, punctual.
Written communication is preferred over verbal.
One of my old mentors would send angry emoji faces whenever someone sent a voice note.
It's the most selfish thing when you don't consider the counterparty's time.
For our clients who raise capital, we get Senators, House Representatives, multi-hundred millionaires, movie stars - they prefer written communication first to vet opportunities.
My clients initially think these leads aren't interested.
That's not true.
The lead is curious and wants to vet the opportunity in an efficient way.
My clients initially think these leads aren't interested.
That's not true.
The lead is curious and wants to vet the opportunity in an efficient way.
Rule #3: Text over calls.
A lot of selling is done via texting.
Many teams with setter and closer models think leads who aren't talking on the phone aren't qualified. It's the dumbest thing.
They lose so much money.
Your setters need to do via text what they normally talk about on a call.
Younger rich people (under 50) prefer to go back and forth via text.
A lot of selling is done via texting.
Many teams with setter and closer models think leads who aren't talking on the phone aren't qualified. It's the dumbest thing.
They lose so much money.
Your setters need to do via text what they normally talk about on a call.
Younger rich people (under 50) prefer to go back and forth via text.
If you're texting rich people, use iPhones. Rich people view Android users as poor.
If you text from an iPhone, it shows up blue.
Android or CRM devices show green.
They'll judge you immediately.
iPhones can send selfie videos that don't get compressed.
A 30-second video introducing yourself, showing you're a well-kept individual, is an incredible way to start.
If you text from an iPhone, it shows up blue.
Android or CRM devices show green.
They'll judge you immediately.
iPhones can send selfie videos that don't get compressed.
A 30-second video introducing yourself, showing you're a well-kept individual, is an incredible way to start.
Rule #4 Build trust rapidly.
Rich people make decisions quickly because they're attempting to save time.
You have to build trust rapidly.
You need sales assets: decks, PPMs (risk disclosure documents), team member information, background checks.
We send what we call the Rolodex - people who have previously invested, their returns, and the amount they got returned in capital.
Rich people make decisions quickly because they're attempting to save time.
You have to build trust rapidly.
You need sales assets: decks, PPMs (risk disclosure documents), team member information, background checks.
We send what we call the Rolodex - people who have previously invested, their returns, and the amount they got returned in capital.
This type of document is unfuckingbelievable for building trust.
Be excessively transparent.
Standard testimonials don't work if they don't have the person's first and last name with links to social profiles where people can reach out.
Be excessively transparent.
Standard testimonials don't work if they don't have the person's first and last name with links to social profiles where people can reach out.
Rule #5 Master follow up.
Rich people will ignore you.
Your business cannot think they are not interested.
Rich people are hyper-obsessed with many things, especially businesses and what produces them income.
Some random shit came up in their life, then a bunch of other things came up after that.
Rich people will ignore you.
Your business cannot think they are not interested.
Rich people are hyper-obsessed with many things, especially businesses and what produces them income.
Some random shit came up in their life, then a bunch of other things came up after that.
When you're initially going through a sales process with a rich person, you're not a priority yet.
Do value-driven follow-up.
Don't say "Hey did you see my message?" or "Got time for a call?"
Find something about what you're attempting to sell them.
Maybe a update in your organization, or some kind of win that made you think of them.
Do value-driven follow-up.
Don't say "Hey did you see my message?" or "Got time for a call?"
Find something about what you're attempting to sell them.
Maybe a update in your organization, or some kind of win that made you think of them.
Ryan Serhant has stories of following up with billionaires for years before they randomly respond with "Hey I'm ready to go."
We call this perfect timing - when the sky clears, they don't have an absolutely jammed schedule, and they remember what got them interested.
Do weekly value-driven follow-up with leads you want to do business with.
We call this perfect timing - when the sky clears, they don't have an absolutely jammed schedule, and they remember what got them interested.
Do weekly value-driven follow-up with leads you want to do business with.
Rule #6: Focus on 2 outcomes only.
Everything should be focused on:
1. Turning money into more money
2. Saving time
That's it.
Every single thing you sell to rich people either saves them time or gets them richer.
Your entire focus should be on the efficiency of turning their money into more money, effectiveness, and consistency.
Everything should be focused on:
1. Turning money into more money
2. Saving time
That's it.
Every single thing you sell to rich people either saves them time or gets them richer.
Your entire focus should be on the efficiency of turning their money into more money, effectiveness, and consistency.
I go through stuff like this weekly on one-on-one calls in my Inner Circle program.
We do four masterminds every year, twice a month one-on-one calls, weekly group calls, and a group chat with rich people from all over trying to get a hell of a lot richer.
We do four masterminds every year, twice a month one-on-one calls, weekly group calls, and a group chat with rich people from all over trying to get a hell of a lot richer.
Have any questions?
Let me know below.
& If you want more tips like this, check out my YouTube playlist where I share EXACTLY how to sell to rich people:
Let me know below.
& If you want more tips like this, check out my YouTube playlist where I share EXACTLY how to sell to rich people:
• • •
Missing some Tweet in this thread? You can try to
force a refresh
