I’ve spent millions testing every possible way to produce leads:

• VSL
• Webinar
• DM funnel

Here’s EXACTLY how to generate 40–50 qualified sales calls per day (that actually close): Rule #1: Know the math.

You want 50 closable calls/day?

You’ll need ~$250K/month in ad spend.

Average cost per call: $200.

That gives you 1,250 calls/month.

~62.5/day if you run calls 5 days/week.

Model your funnel backwards.

• 70% show rate
• 15% close rate (1-call)
• $7.5K AOV (cash collected)

That’s ~130 high-ticket clients and ~$500K+ in gross profit.

After helping 41 businesses hit $1M+/month…

Here's every marketing tip I’ve learned: 1/ Making money > Being right.

A lot of marketers get attached to the ways that they think and force their view onto what they're doing.

I'm very quick to detach from things I'm tied to when something else is working better.

We recently found TypeForm+ScheduleOnce beating our beloved TypeForm+Calendly.

I've been selling to rich people for 10+ years.

Spent more than 10s of millions of dollars targeting wealthy demographics.

Here's EXACTLY how to sell to rich people: Rule #1: Be direct.

Rich people value 2 things above all: Making money and saving time.

They want to do tedious, monotonous, unnecessary tasks as fast as possible while getting the outcome they're looking for.

This means sentence casing, grammar, punctuation - very little regard for this from rich demographics.

Cold Paid Ads can scale your business to $1M/month.

Unfortunately, most people fail at them.

So here’s the ONE difference that will make them insanely profitable for you: 1. Organic teaches you the path.

Before you ever run cold traffic, organic helps you:

• Test hooks
• Warm your audience
• Move people from unaware to sold
• Identify which videos actually convert

But it’s slow. And unpredictable.

Most people stay here and never grow.

If you want to MASTER sales in 2025…

Read this: The 2 types of sales people…

1. Fat cat closers:

• Only take scheduled calls from their calendar
• Refuse to do anything other than layup deals
• Won't work leads that require actual selling
• Expect perfect leads delivered on a platter

I have clients doing million-dollar months using ONLY webinars.

Since 99% of people get it wrong…

Here’s EXACTLY how to launch & scale a webinar funnel to $1M/month (2025): 1. First thing you’ve got to do: Research.

Very few people who want to launch webinars ACTUALLY go watch webinars from people crushing it with them

Ask yourself:

How many lessons could you learn from attending one?

It doesn't even have to be from your niche

Some of the best lessons come from things that aren't directly what you do

I’ve advertised 1,000+ high-ticket offers.

Across every niche.

Here’s every lesson I’ve learned that separates $100K/month businesses from $1M/month machines: 1. Weak offer? Nothing else matters.

If your show rate is in the 30s—even with reminder automation?

You don’t have an offer.

You have a sales liability.

Standout offers do the opposite:

• 70–90% show rates
• Minimal friction
• People show up ready to buy

Your KPI flexibility disappears when the offer’s mid.

I’ve built call funnels that turn strangers into clients at $100K+ price points.

Tested across 41+ businesses.

Scaled dozens to million-dollar months.

Here’s the ONLY guide you need to build widely profitable VSL call funnels: Rule #1: Pixel conditioning.

99% of you run ads that send anyone into your funnel.

Then complain about “bad leads.”

You’re the problem. You told Meta to send you turds.

Your ads, funnel, and pixel signals all trained the algo to bring you garbage.

Fix the pixel signals.

Make qualified events fire only when real humans apply and show up to calls.

After building and scaling funnels for 10+ years…

I found one strategy that works across multiple niches.

Here’s EXACTLY how I build funnels that generate $1M/month: Step 1: Start with a real offer.

If your offer sucks, everything else breaks.

Bad offer = high cost per call, long sales cycles, low show rates, poor close rates.

Good offer = low cost per call, high show rates, fast closes, and max profitability.

If you’re blaming your team for poor performance, check the offer first.

It’s usually the real problem.

I’ve spent millions testing every possible way to produce leads:

• VSL
• Webinar
• DM funnel

Here’s EXACTLY how to generate 40–50 qualified sales calls per day (that actually close): Rule #1: Know the math.

You want 50 closable calls/day?

You’ll need ~$250K/month in ad spend.

Average cost per call: $200.

That gives you 1,250 calls/month.

~62.5/day if you run calls 5 days/week.

Model your funnel backwards.

• 70% show rate
• 15% close rate (1-call)
• $7.5K AOV (cash collected)

That’s ~130 high-ticket clients and ~$500K+ in gross profit.

I’ve spent millions running webinar funnels.

Gotten multiple clients to $1M/month.

Here’s how to PRINT MONEY with webinar funnels (legally): Rule #1: Live > Evergreen (at first)

Webinars work — but only if you're a killer presenter.

If you're boring, distracted, or templated?

Don’t bother.

Do them live until:

After helping 41 businesses hit $1M+/month…

Here's every marketing tip I’ve learned: 1/ Making money > Being right.

A lot of marketers get attached to the ways that they think and force their view onto what they're doing.

I'm very quick to detach from things I'm tied to when something else is working better.

We recently found TypeForm+ScheduleOnce beating our beloved TypeForm+Calendly.

I just helped my 40th business hit $1,000,000/month.

Took a client from $100k to $1.4M/month in 13 months.

Here's the exact step-by-step system I used: STEP 1: Mental reform

Most agencies overlook this crucial part.

These clients had a "lifestyle business" - traveling Bali, Costa Rica, Colombia.

We made it clear what mindset you need to hit million-dollar months.

After helping 40+ businesses get to 7-figures/month…

Here’s every funnel ranked WORST to BEST to get you to $1M/month in 2025:

11. Straight to Sales Page. I haven't seen any high-level marketer for high ticket products and services making a million a month driving traffic straight to a sales page.

It's just not happening nowadays, though I wish it would - would save on sales commissions and give me more control as a marketer.

I've been selling to rich people for 10+ years.

Spent more than 10s of millions of dollars targeting wealthy demographics.

Here's EXACTLY how to sell to rich people: Rule #1: Be direct.

Rich people value 2 things above all: Making money and saving time.

They want to do tedious, monotonous, unnecessary tasks as fast as possible while getting the outcome they're looking for.

This means sentence casing, grammar, punctuation - very little regard for this from rich demographics.

We took a business from $300K to $2.5M/month in 8 months.

Then watched it collapse back to $500-600K when the owner made critical mistakes.

Here's exactly how we did it (and what killed it): First, why this business had such massive potential:

It was in the info space - specifically one of my favorite verticals where customers already have opinions about what you're selling.

Think stocks, real estate, sales - massive niches with huge in-market demographics.

I joined as a consultant initially.

In just 2 WEEKS, we took them from $300K to $600K/month by implementing basic best practices.