Rutger Bregman Profile picture
Apr 20 13 tweets 4 min read Read on X
I’m coming to Harvard University on April 29 with an unfiltered message 😄

Every year, thousands of teenagers write passionate application essays about the global problems they aspire to solve—hunger, poverty, pandemics, you name it.

But a few years later... Image
... nearly half work for corporations like McKinsey, Goldman Sachs, or Kirkland & Ellis.

My friend @s_vanteutem, Oxford-graduate, calls it the ‘Bermuda Triangle of Talent’: consultancy, finance, and corporate law – a black hole that devours many promising young minds. Image
This isn’t just a waste of time. It’s a waste of potential on a historic scale.

It’s like the Great Pacific Garbage Patch, but instead of plastic polluting the ocean, it’s human potential clogging up in cubicles.
Call it the paradox of ambition. We celebrate, cherish and cultivate it...

We admire the startup founder who works 80-hour weeks, the young consultant with a six-figure salary, the banker who pulls all-nighters...
... but ambition, on its own, is just fuel—it can power anything, from a rocket headed for Mars to a bulldozer razing a rainforest. Image
As the novelist Allen Raine once wrote:

“People may spend their whole lives climbing the ladder of success only to find, once they reach the top, that the ladder is leaning against the wrong wall.” Image
What the world needs today is not just idealism or ambition – it’s both.

I’ve come to call it moral ambition.

Moral ambition is the will to make the world a wildly better place. Image
It’s the desire to devote your career to the most pressing issues of our time—saving democracy, preventing the next pandemic, you name it.

Morally ambitious people don’t just ‘check their privilege’—they *use* it to make a massive difference.
They don’t ask: ‘What’s my passion?’

They ask: ‘What does the world need from me?’
Throughout history, societal renewal has often begun with a redefinition of success. And now seems like a particularly good time to be morally ambitious. Image
The US is currently ruled by its least moral leaders—those who shield predators, profit from corruption, bully the vulnerable, and thrive on impunity.

The antidote isn’t just ambition. It’s moral ambition.
So, are you studying at Harvard? I’d love to see you there on April 29!

Let’s talk about how to resist the siren call of McKinsey’s of this world, and build a legacy that actually matters.

Reserve your spot now: lu.ma/2fvltxpd
And order my new book, Moral Ambition, here: rutgerbregman.com/books/moral-am…

All royalties go to The School for Moral Ambition, a nonprofit I co-founded that helps talented people to pivot their careers: moralambition.org Image
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More from @rcbregman

Apr 21
We need wealth redistribution. And we also need talent redistribution.

In fact, the two are intimately connected.

Research by three top economists: higher taxes (for the rich) would get more people to do work that’s actually useful. Image
Since the 1970s, more and more Ivy League graduates have been going into finance, consultancy and corporate law, instead of... preventing the next pandemic, saving democracy, abolishing factory farming etc. etc. Image
The economists found that Reagan­-era tax cuts sparked a mass career switch among the country’s brightest minds, from teachers and engineers to bankers and accountants.

benlockwood.com/papers/Lockwoo…Image
Read 10 tweets
Apr 19
No, you're not fine just the way you are.

The first excerpt from my new book MORAL AMBITION is published today in The Guardian!

Of all the things we waste in this throwaway world, the greatest is wasted talent. I wrote Moral Ambition for the millions of talented people stuck in not-very-impactful jobs.

For the dreamers who’ve settled. For the idealists who gave up. For those who want to make their one life count.

You’ve only got about 2,000 workweeks in your career. How you spend that time is one of the most important moral decisions of your life. You can spend those hours making people click ads, writing reports nobody reads, or managing people who don’t need managing.

Or… you can do something that really matters.

That’s the core idea of Moral Ambition: using your talent to take on the biggest challenges of our time—climate change, corruption, inequality, future pandemics. To make the world a wildly better place.Image
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Most of us fall into one of three categories:

1) Not that ambitious, not that idealistic

2) Ambitious, but not idealistic

3) Idealistic, but not ambitious

What we need is a fourth kind of person. Image
Let’s talk about Category I first. About 8% of employees believe their own job is socially meaningless. Another 17% aren’t sure it adds value.

The late David Graeber had a highly technical term for this: bullshit jobs. We're talking about millions of jobs, mostly in the private sector.Image
Read 8 tweets
Jan 20
It’s that time of year again—the World Economic Forum in Davos kicks off today. Once again, global elites will gather to discuss everything, except their own tax avoidance and evasion.

🧵 Thread -->
2019 was the one and only time I attended the conference. For some reason, they never invited me back.

Was it something I said…? 🤔 /2
Ever since attending Davos, I've been thinking about what we can do to make the rich pay their fair share. Today I want to share an idea + ask for your support. /3 Image
Read 11 tweets
Dec 14, 2024
How Americans responded in 1955 when the invention of the polio vaccine was announced. Image
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(From my forthcoming book)

Oh and this is what happened next:

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I know we're supposed to treat vaccine skeptics with a lot of empathy, compassion and understanding... but it's hard to wrap your head around the total stupidity of this: Image
Read 4 tweets
Nov 6, 2024
When Trump won in 2016, we devoted countless hours to analyzing the chasm between our values and those of vast swathes of America. If only we'd 'listen' and feel 'empathy' for Trump voters, we might find a path to heal the world.

Can we please not do that again?
🧵 Image
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Can we please look in the mirror instead?

Because here’s the thing: playtime is over. Autocracy and fascism (yes, that’s what it’s called) are on the rise around the world. This is not a Disney movie. These are f*cking serious times. /2 Image
So to all those privileged white-collar folks who are shocked by the outcome of this election – go and DO something. No, you're not fine the way you are. It's all hands on deck, and many of you are wasting your time and talents in well-paid but socially useless jobs.  /3
Read 8 tweets
Nov 4, 2024
🥁🥁🥁 ... and here it is!! After three years of work, my new book is now available for pre-order! I’m so, so excited about it. Because this time it's not just a book, but also a movement we’re launching – and everyone is invited to join. Image
Moral ambition is the combination of two things: the idealism of an activist and the ambition of an entrepreneur. It’s about devoting your career to the greatest challenges of our time, and making the world a wildly better place.

--> rutgerbregman.com/books/moral-am…
In the book, I study the lives of the great pioneers who came before us: the abolitionists and the suffragettes, the Jonas Salks and the Katharine McCormicks. And I write about the builders, the problem-solvers, and the doers who lead the way today. Image
Read 7 tweets

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