Rutger Bregman Profile picture
Historian. Books: 'Utopia for Realists' (2014), 'Humankind' (2020) and 'Moral Ambition' (forthcoming, 2025). Co-founder of The School for Moral Ambition. 🔸
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Nov 6 8 tweets 3 min read
When Trump won in 2016, we devoted countless hours to analyzing the chasm between our values and those of vast swathes of America. If only we'd 'listen' and feel 'empathy' for Trump voters, we might find a path to heal the world.

Can we please not do that again?
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Can we please look in the mirror instead?

Because here’s the thing: playtime is over. Autocracy and fascism (yes, that’s what it’s called) are on the rise around the world. This is not a Disney movie. These are f*cking serious times. /2 Image
Nov 4 7 tweets 3 min read
🥁🥁🥁 ... and here it is!! After three years of work, my new book is now available for pre-order! I’m so, so excited about it. Because this time it's not just a book, but also a movement we’re launching – and everyone is invited to join. Image Moral ambition is the combination of two things: the idealism of an activist and the ambition of an entrepreneur. It’s about devoting your career to the greatest challenges of our time, and making the world a wildly better place.

--> rutgerbregman.com/books/moral-am…
Aug 27 12 tweets 3 min read
Powerful piece, with some uncomfortable observations.

'... proponents of income redistribution were less likely to give blood. “If everyone in the population gave at the same rate as government aid advocates, the supply would drop by about 30 percent."'

A short 🧵-->

/1vox.com/culture/368201… During the 2010s, many progressives and leftists came to believe that improving the world does *not* start with the individual. Instead, we should strive for ‘systemic change’. /2
Jul 10 13 tweets 3 min read
I've got some big news to share today! 1) I’m moving to New York City 🇺🇲 2) We’re looking for a CEO for The School for Moral Ambition 🚀 /1 For those who don’t know me: I’ve spent ten years in what I like to call the ‘awareness-business’: writing articles and books, giving talks and sending lots of tweets about the many problems in this world. /2
Jun 17 10 tweets 3 min read
People who follow the news are more likely to agree with statements such as ‘Most people care only about themselves.’ They more often believe that we as individuals are helpless to better the world. They are more likely to be stressed and depressed. /1 First to open up this field of research, back in the 1990s, was George Gerbner (1919–2005). He also coined a term to describe the phenomenon he found: 'mean world syndrome' (), whose clinical symptoms are cynicism, misanthropy and pessimism. /2lnkd.in/eMMxzWy5
May 19 6 tweets 2 min read
For the first time in history, billionaires have a lower effective tax rate than working-class Americans. It’s time to tax those billionaires. And no, that’s not communism, that’s common sense. Check out the plummeting tax rates of the super rich in the US (from this great piece by @gabriel_zucman: ). It's no different for billionaires in other countries. nytimes.com/interactive/20…
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May 8 32 tweets 8 min read
Some disasters don't make the news, because they happen every single day. We've become accustomed to these catastrophes, even though they're often (much) worse than even the worst news on the front pages.

Case in point: the tobacco industry. /1 Imagine reading the following news item: 'Jumbo Jet crashes on runway, no survivors'. And imagine that half an hour later the same news item appears - 'Another Boeing 747 crashes, again no survivors' - and thirty minutes later again. /2
Oct 23, 2023 7 tweets 2 min read
Who are the real wealth creators? The bankers, the corporate lawyers, the marketeers and the CEO's? Or the teachers, nurses, garbage collectors, plumbers, cleaners, care workers, etc.? Most of the time, wealth isn't created at the top. It's merely devoured there. A huge share of those we hail as “successful” and “innovative” are earning their wealth at the expense of others.
Sep 6, 2023 9 tweets 2 min read
This is simply an extraordinary study. Researchers gave $7,500 (CAD) to homeless people in Vancouver. The result? The program *saved* money. It helped many of them to move into housing faster, which saved the shelter system $8,277 per person. 🧵👇 Image Let that sink in: $8,277 is more than the value of the cash transfers ($7,500), which means the transfers paid for themselves. It's literally free money.
Aug 29, 2023 19 tweets 5 min read
Dear @richardbranson, thanks for your kind words about my book 'Humankind'. I'm happy to hear that the hopeful message resonates with you. If you really want to take the book's message to heart, here's my suggestion... 🧵👇
/1virgin.com/branson-family… ... stop avoiding your taxes?

I know you've said that you live on your private island in the Caribbean for 'health reasons'. But the British Virgin Islands also happens to be a notorious tax paradise for the super wealthy, with no income tax and no wealth tax. /2 Image
Aug 7, 2023 33 tweets 9 min read
This is the story of one of the most inspiring schools on the planet. It's sometimes described as the 'Hogwarts for do-gooders', and when I visited the school in March of this year, I was absolutely blown away. 🧵👇 Image You'll find the school on a busy street in west London, in the Kilburn district, opposite a yoga studio and a car garage. At number 253, you'll see a sign that says: Charity Entrepreneurship (CE). /2
May 25, 2023 6 tweets 2 min read
Wow, this is such a wonderful project! Every week since August 2020, the folks at @future_crunch have featured one story of someone who is making the world a (much) better place. /1
futurecrunch.com/humankind-what… 'What would it be like,' they wondered, 'to roll back the red carpet and pay less attention to people with great hair, and more to those who are making things better?'
People who work under the rader, sometimes for decades, without a film crew, hashtag or sponsorship deal. /2
May 23, 2023 7 tweets 2 min read
Take two scales. Put all the wild birds (from the moorhen to the stork, from the pied kingfisher to the cockapoo – 10,000+ species) on one, and put all the chickens from (factory) farms on the other.
The chickens will weigh more than twice as much.
ourworldindata.org/wild-mammals-b… /1 Image Take two scales. Put all wild mammals (from the tiger to the giraffe, from the dolphin to the whale) on one, and put all the sows and pigs from (factory) farms on the other.
The pigs will turn out to be three times as heavy.
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Jan 16, 2023 9 tweets 3 min read
It's important to expose the hypocrisy of billionaires and big corporations evading their taxes. But it's also important to acknowledge the progress that we've made since 2019. A short thread -->
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First, the big news of last month: the European Union is leading the world with a 15% minimum tax on big business. For months, Hungary's prime minister (dictator?) Viktor Orbán and his cronies were trying to block the plan, but to no avail. /2
Dec 9, 2022 4 tweets 2 min read
Did a short interview with NPR's @MorningEdition with my thoughts on the downfall of FTX, billionaire philanthropy and the (future of) the effective altruism movement. Before the FTX implosion, at an EA-conference in Rotterdam, I argued that EA-billionaires should go 'Yvon Chouinard' (the Patagonia founder who gave away his company) and stop being a billionaire. That's what I would call costly signalling.
Aug 13, 2022 15 tweets 5 min read
Thread: I've been thinking about what I find so tiresome and frustrating about some (not all!) pundits on the left these days. I guess this tweet is a good example. Here’s what happened: @willmacaskill published a fascinating book about the future of humanity. /1 However you lean politically, read it and you’ll have to agree that it’s very well researched and thought-provoking. Read a little about Will himself, and you’ll have to agree that he’s a pretty inspiring person. /2
Jun 7, 2022 11 tweets 4 min read
Do we need billionaires for innovation and growth? Thomas Piketty is really sharp in this interview nytimes.com/2022/06/07/pod… /1 Image This is always a good reminder: the US used to have *much* higher levels of taxation. Clearly, this didn't destroy capitalism – to the contrary. It made the economy more productive and egalitarian. /2 Image
Apr 8, 2022 19 tweets 4 min read
Me for @TheAtlantic on the return of what you could call the 'European Dream'. I got the idea for this piece after speaking with a group of young Ukrainians in Kiev, last October. Short 🧵 --> /1
theatlantic.com/ideas/archive/… What really struck me, was that they all told me of their deepest wish for their country: membership in the European Union. For them, the EU was synonymous with democracy and freedom, progress and prosperity. /2
Apr 1, 2022 5 tweets 2 min read
About the grain shortage: Big Agriculture wants you to believe that environmental protections are the problem. In reality, it's factory farming. An 8% reduction (!) in the use of cereals for animal feed in the EU would be enough to make up for the deficit caused by the war. It's not just the animal suffering, the inefficiency and wastefulness of factory farming are also staggering. You need 6.4 kg of animal feed to produce 1kg of pork, 25kg to produce 1kg of beef. Sources:
brusselstimes.com/212365/reduce-… and ourworldindata.org/grapher/feed-r…
Mar 1, 2022 9 tweets 3 min read
Short 🧵 on my feelings of deep unease about the current atmosphere, and the dizzying speed with which radical conclusions are being drawn. People who couldn’t find Ukraine on a map a week ago, are calling for a no fly-zone. 1/9 People who had never heard of SWIFT a week ago, now want even more banks to be kicked off it. People who don't really know what the current sanctions are, and what their effects will be, are calling for more sanctions. More, more, more. 2/9
Dec 22, 2021 10 tweets 3 min read
Here's one of the most rewarding things I did this year (after becoming a father 😁). I took the @GivingWhatWeCan pledge to donate at least 10% of my income to effective charities. See givingwhatwecan.org - such a wonderful community, very happy to be a member. A lot of people in rich countries don't realize just how rich they are. For example, if you earn a median wage in a country like The Netherlands, where I'm from, you're part of the richest 3.5% in the world. Check out the 'How Rich Am I Calculator' (howrichami.givingwhatwecan.org/how-rich-am-i). /2