derek guy Profile picture
Apr 21 21 tweets 12 min read Read on X
Rumors are going around that Pete Hegseth might be on his way out. I don’t know if that’s true, but just in case, I want to do a thread on his style. To me, Hegseth’s wardrobe reflects a common pitfall guys fall into when they first start caring about clothes. 🧵 Image
When men start dressing with more intention, they often fall into the trap of cranking every knob to 11—volume, gain, treble, bass. The thinking is: more = better. But like in music, maxing out every setting doesn’t lead to clarity—it leads to noise. Image
We see this in how Hegseth dresses. His belt buckle is USA. Pocket square is USA. Socks are USA. Open up his jacket and what do you see? USA. Image
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If there’s ever a chance to customize, he takes it—monogrammed shirt cuffs, contrast buttonholes, lapel pins galore. No flourish is left behind. Image
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With dark worsted pinstripe suits—the hallmark of conservative business dress—he skips the standard black oxfords and opts for bright tan shoes, simply because they catch the eye. And to drive it home, he throws on yellow socks to match his tie. Image
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The problem is that his clothes don't fit very well, and no amount of flourish or flair will hide this fact. He commonly wears clothes that are slightly too tight, sometimes resulting in a collar gap, as seen here

Trousers are a bit too low rise, sometimes revealing the flash or shirt fabric beneath the coat's buttoning point. Or, at times, his necktie. Image
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No matter your personal style, the most important elements of any outfit are fit and silhouette. Without those, everything else falls flat. Compare the more classic proportions on the left: longer jacket, wider shoulders, lower buttoning point, higher rise pants. Image
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Tailoring is meant to flatter the body, not reproduce its lines. On the left, the llama has a human-like shape, even though that’s not its natural build. Hegseth’s tailoring hews too close to his actual build, which makes things look a bit tight. Image
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Even in plain worsteds and without a single flourish, an outfit can look great if the tailoring is right. The first priority should always be fit and silhouette—everything else is secondary.

Examples below from Atelier Willow and Assisi, both in South Korea Image
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The second step is to think of your outfit as a whole—not just as a collection of pieces that excite you individually. Tan double monks might be fun, but they’re too casual for a charcoal pinstripe suit. Historically, tan shoes were for leisure, not business. Image
Business attire calls for "serious" shoes, typically lace-up oxfords in conservative colors such as black, dark brown, or mid-brown. They signal formality and restraint, which is exactly what conservative business dress is meant to convey. Image
It's admirable that Hegesth likes to wear his patriotism on his sleeve (or all over his body). But everything comes off very ham-handed and with no appreciation for this country's great clothing history. (Also, belt with black tie is .... very inelegant). Image
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I'd like to suggest some more sophisticated choices. Instead of an aggressively cut back spread collar (awful, tacky, too European) with a Windsor knot, he should honor this country's history with a button-down collar worn with a four-in-hand. Image
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The button-down, of course, is that style that Brooks Brothers introduced in the early 20th century and soon became a hallmark of classic American male dress. When cut properly, the collar points are long enough to create a soft, angelic roll. Can be worn with or without a tie. Image
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He should also ditch these suits. In the first pic, we see stiff, padded shoulders. In the second image, we see side vents (the flap at the back). And in the third pic we see machine-made pick stitching—the hard dimples along the lapel's edge. Image
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Those dimples are made to imitate the look of a handsewn European suit. Since the lapel is made from multiple layers of material, European tailors finish the edge with this gentle pick stitch. This results in soft dimples, not hard ones. Can look lovely if done well.
American clothiers typically finish their suit jackets and sport coats with a machine-sewn lapel, but they do a straight line so that there's no contrivance. See how the edge here doesn't have dimples—it's just a straight line of machine sewing. Doesn't try to imitate hand sewing Image
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Classic American tailoring is also distinguished by its soft shoulders, hook vent, and dartless front, which gives the jackets straighter sides. Image
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This is the style that carried American men from the hopping jazz clubs of the Roaring 20s through the Great Depression and onto campuses of a booming postwar America. The style suits any build, which is what makes it so democratic. Image
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As you start to dress with more intention, I encourage you to:

1) Prioritize fit and silhouette
2) Resist the temptation to turn every knob up
3) Think of dress as social language informed by history

IMO outfit on left is more sophisticated and American than one on the right. Image
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More from @dieworkwear

Jul 1
Any time I talk about a wealthy person's outfit, someone in the comments is quick to reply: "They're rich, you think they care?" No one has to care about my opinions or clothes, regardless of net worth.

But let's talk about the connection between wealth and aesthetics 🧵 Image
About a year ago, Tucker Carlson told Chris Cuomo that "postmodern architecture" is intentionally designed to deaden the spirit. The clip was widely circulated online by people such as Benny Johnson, who seemingly agreed.
Postmodern architecture was actually a very brief movement that emerged in the 1960s as a counter-reaction to modernism's austerity and uniformity. Examples of postmodernism include Michael Graves's Portland Building and Guild House. Also Phillip Johnson's PPG Place. Image
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Read 17 tweets
Jul 1
Trump released a $250 fragrance (one for women, one for men).

Sometimes a fragrance can be expensive because it contains certain ingredients or involve artisanal, small-batch production. But with no note breakdown or even a description of the scent, what justifies this price? Image
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I'm reminded of this 2016 blog post by Luca Turin, one of the best writers on fragrances. Even for niche perfumery he warns: "Niche perfumery stands a good chance of disappearing up its own rear end if it merely becomes yet another golden opportunity to rip off the customer." Image
If you're into fragrances, as I am, I encourage you to not support celebrity bullshit like this. Go to real perfumers. Some of my favorites include:

— AbdesSalaam Attar: He's a self-taught Sicilian Sufi perfumer who only uses natural ingredients. Many of his perfumes feel like you're walking through a Middle Eastern bazaar or spice market. Milano Caffe, Cuoio dei Dolci, and Tabac are worth a sniff. He can also do bespoke perfumes using your favorite notes.

— DS & Durga: David Moltz describes himself as doing "scent travel." He has an uncanny ability to transport you to far off places. I like Cowboy Grass, Debaser, Amber Kiso, and Burning Barbershop. If you can get a sample of his Pale Grey Mountain, Small Black Lake Sample (made part of his Hylands collection), it's really good with tailored tweeds.

— Anything by Jean Claude Ellena: One of the most famous perfumers in the world. His scents have been likened to watercolor paintings and chamber music because they're light, airy, and have a transparent quality. This makes them particularly good for spring/ summer. Check his scents from Hermes, such as Terre d'Hermes and Un Jardin sur le Nil, which are easy to find on discount. L'Eau d'Hiver for Frederic Malle is also great, but a bit more expensive.

— Tauer Perfumes: Andy Tauer is a chemist and self-taught perfumer who specializes in dry, spicy, woody scents. L'Air du Desert Marocain makes you feel like you're in the middle of the desert at night. Lonestar Memories is like being next to a crackling campfire while picking up on the scent of tobacco and leather. IMO, a must try if you're exploring niche perfumery.

Always try to get samples before buying a bottle. Check shops such as Luckyscent, Surrender to Chance, and The Perfumed Court. Also pick up a copy of Perfumes by Luca Turin and Tania Sanchez.Image
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Read 4 tweets
Jun 29
People think I'm biased against Jeff Bezos, but here's F. Caraceni Sartoria, widely considered one of the best bespoke tailoring houses in the world, commenting on Bezos's wedding suit.

"The most terrible, frightening, horrible tuxedo ever seen in my life. I'm really suffering" Image
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Nothing to do with politics, only quality tailoring. F. Caraceni made suits for Silvio Berlusconi, who was hardly beloved by progressives. Many people don't know much about tailoring, which is fine, but this doesn't mean that rich or expensive = good.

Caraceni's work: Image
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Here is a dinner suit F. Caraceni made for Yves Saint Laurent. Image
Read 4 tweets
Jun 28
Since my tweet about Jeff Bezos, I've been getting a lot of replies such as these. "Where do these dress rules come from?" "When do they change?"

These are very good questions, so let me answer them. 🧵 Image
Let's first run through some experiments. Please make up your mind at each step, so you are not influenced by what I'm about to say.

Here are two men wearing tailored jackets with jeans. Which do you think looks better? Image
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Here are two men wearing a tuxedo. Which outfit do you think looks better? Image
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Read 23 tweets
Jun 27
Let me make the case for why the NHL should abolish its dress code, which currently requires players to wear a suit and tie while heading to and from games. 🧵
The arguments I've seen for the dress code fall into one of two categories: players look better in a coat-and-tie (some use descriptions such as "classy"). Others say that requiring players to dress in this way shows respect for the game. I will address each argument in turn. Image
It's true that tailoring once played a larger role in sports. Basketball coaches, for instance, used to wear tailored jackets pretty regularly, even at games. Some even looked quite good in these outfits. Image
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Read 24 tweets
Jun 20
It's true that progressives valorize "ugliness." But I think this person doesn't interrogate this position enough and thus lands at the wrong conclusion.

Let me give you a new perspective on ugliness. 🧵 Image
In popular discourse, the world was once good, people were virtuous, and all things were beautiful. Then modernity came along and destroyed everything. In this view, beauty is an objective standard that has been corrupted by liberalism. Image
I contend that beauty in personal appearance is subjective, not objective. In fact, its standards rest on the shifting tectonic plates of politics, economics, and technology. Let me give you examples.

Today, we think of these photos as the standard for male beauty and dress: Image
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Read 21 tweets

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