ZOYA ✪ Profile picture
Apr 23, 2025 14 tweets 4 min read Read on X
China just destroyed the $400B global BIG luxury Brands market in a week.

Sales are plummeting for LV, Gucci, Hermès, Chanel

Chinese creators are exposing the truth...

Thread🧵 Image
1/ What used to be a thousands ?

Now revealed as a Few $hundreds factory product.

Same design
Same Materials
Same stitching

Just without the logo
2/ TikTok in China is turning luxury upside down.
3/ Luxury pricing = 90% brand cost only 10% Product cost
If you're an entrepreneur , you need to know about @MeetGamma the ultimate presentation tool.

It will save you hours of work

See how fast turned an article into a full presentation on the "15 Global Luxury Brands" Gamma.app
4/ Gen Z in China no longer dreams of Hermès.
5/ Deckers only 10$
6/ Sephora
7/ watch this
8/ why pay only for logo Image
9/ The “old luxury” is dying.

The new luxury?

Still being defined. Image
10/ One thing’s for sure:

This direct access to factory prices can reshaped the global market forever.
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China has just disrupted the Western luxury brands.

Louis Vuitton, Gucci, Hermès (Birkin), Chanel, Delvaux, Dior, Cartier, and other brands’ sales are plummeting.

The luxury illusion is cracking.

Chinese creators are exposing the truth...

Thread 🧵 Image
1/ What used to cost thousands?

Now revealed as the same product made for a few hundred dollars in Chinese factories.

Same design.
Same materials.
Same stitching.

Just without the luxury brand logo.
2/ Imagine paying thousands or tens of thousands of dollars more for a logo.
Read 12 tweets

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