Pekka Kallioniemi Profile picture
Apr 24 21 tweets 11 min read Read on X
In today’s Vatnik Soup, I’ll introduce an Estonian lawyer, social activist, politician, and useful idiot for the Kremlin, Varro Vooglaid (@varrovooglaid). He’s best-known for promoting pro-Kremlin viewpoints under the guise of “traditional family values.”

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Vooglaid has an academic background, which usually gives people plenty of credibility in the eyes of the Kremlin. Most of his academic career was spent at the University of Tartu, but he was also a researcher between 2007 and 2011 at the University of Helsinki.

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Varro is likely the most influential vatnik in Estonia. His academic credentials provide him credibility, while his religious image appeals to “traditionalists” - many of whom oddly admire Russia and its imperialistic nature.

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In 2011, Varro established the Foundation for the Protection of Family and Tradition (SAPTK), with an ideology allegedly “based on Christian teaching,” basically opposing Estonian progressive legislation (“Kooseluseadus”) which allowed same sex marriage.

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As the chairman of the board of SAPTK, Vooglaid is no stranger to pushing narratives that align with Kremlin interests. His main channel for propaganda is Objektiiv - a media outlet run by SAPTK. Basically, it’s like any other “independent” fake news blog out there.

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Objektiiv pushes anti-NATO, anti-EU, and pro-“traditional values” messaging fully aligned with Moscow’s interests. For example, there’s plenty of attacks against Klaus Schwab from the World Economic Forum, and von der Leyen from the EU Commission.

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Objektiiv’s narratives come wrapped in cozy conservative packaging promoting family, faith, sovereignty. But as you scratch the surface, you’ll quickly notice that it’s a soft glove covering the iron fist of Russian-style authoritarianism.

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In 2023, Vooglaid was elected as an independent candidate to the Riigikogu on EKRE’s list. He’s been publicly advocating for Estonia to “improve” ties with Russia. His main go-to line is “we must not irritate Russia, or else it will attack.”

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In Varro’s delusional world, the 2014 Euromaidan protests were part of the “color revolution” series “organized by the CIA.” He also promoted a bizarre, unsourced story claiming that Turkey and former Ukrainian president Poroshenko attempted to take Crimea “with Jihad.”

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Another gem from Varro: NATO forces are more dangerous to Estonia than what they might fear from Russia. He’s also criticized Estonia’s support for Ukraine, claiming military aid depletes defense and escalates tensions.

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Vooglaid’s SAPTK is loosely connected to Russian “conservative” organizations like Konstantin Malofeev’s and Vladimir Yakunin’s Congress of World Familes. No financial ties between the two have been confirmed, but this wouldn’t be the first club these oligarchs support.

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Vooglaid also has an unhealthy, borderline romantic fascination with Putin. For example in 2017, he shared to his followers a message claiming that “President Putin presented orders of parental honor to large families.”

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In 2018 he praised Putin again—“Russians are building their self-determination on a much more permanent basis.” He's also praised Lavrov & other Russian politicians as more capable than Estonian ones.

Naturally, he denied the invasion would happen in 2022.

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During COVID mandates, Varro admired the Russian policy over Estonian, and suggested that if Russia’s policy was better and more freedom loving and with less restrictions he would rather live under Russian rule. Yet, he’s still trying to backpedal from this statement.

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For Varro, the reason for Russian invasion (he previously denied would even happen) was clear - it was of course that pesky NATO for daring to accept countries begging to join, afraid Russia would invade them again! And as always, there’s zero blame on Russia.

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Vooglaid is ready to throw Estonia under the bus in order to get some good boy points from the Kremlin. For example, after the Ukrainian drone assault against Pskov airbase, Russian propaganda claimed the drones came from Estonia. Varro didn’t rule this out.

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Varro doesn’t hide his admiration for other dictators either. He’s praised Assad, denied the Syrian chemical attacks, and even edited an interview with Assad himself. He’s also quoted biased Russian outlets like the New East Outlook.

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He’s backed legislation like Russia’s “foreign agents” law. Varro questioned criticism of such laws, hinting they “could be beneficial.” I think we all already know who benefits from them, and why they were so aggressively pushed by the Kremlin in Russia & Georgia.

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Back in 2018, Varro strongly opposed the sanctions imposed against Russia after the Skripal poisonings. He said the sanctions were set “without ensuring whether the accusations under which sanctions are being applied are true.”

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To conclude,Varro is a classic “traditionalist” vatnik promoting the Kremlin under the guise of family values- you know, “won’t someone think of the children?” type of approach. His academic background makes him a valuable asset for Moscow & the pro-Kremlin bloc in Estonia.
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The 2nd edition of “Vatnik Soup — The Ultimate Guide to Russian Disinformation” is officially out!

You can order your copy here:

kleart.eu/webshop/p/vatn…

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More from @P_Kallioniemi

May 2
In today’s 350th Vatnik Soup, I’ll introduce an American comedian and podcaster, Dave Smith (@ComicDaveSmith). He’s best-known for his numerous appearances on the Joe Rogan Experience and for his unhinged takes on the Russo-Ukrainian War.

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Smith has a massive megaphone - he’s a good friend of Joe Rogan, and he’s appeared on Joe’s podcast a whopping 16 times. Naturally, he’s also visited Lex Fridman’s podcast and frequently appears on Fox News’ Kennedy and The Greg Gutfeld Show.

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Dave is part of the Kremlintarian section of the Libertarian Party called Mises Caucus. They took control of the party in May 2022, and with the help of their new leader, Angela McArdle, turned it into an extension of the MAGA Republicans:

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Apr 29
In today’s Vatnik Soup, I’ll introduce a Russian journalist, Leonid Ragozin (@leonidragozin). He’s best-known for posing as a Russian dissident, while at the same time sneakily promoting the Kremlin’s narratives about the Russo-Ukrainian War.

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On paper, Leonid doesn’t look like your typical Kremlin apologist - he’s written and worked for prestigious Western outlets like the BBC, the Guardian, and he’s even written some Lonely Planet guides for the Baltic countries!

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But Ragozin’s public commentary often seems to walk a fine line: condemning the war while pushing narratives that shift blame, dilute responsibility, or quietly carry the same old imperial baggage Russia - or its opposition - has never truly forgotten.

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Read 21 tweets
Apr 28
In today’s Vatnik Soup REBREW, I’ll introduce a bank that is well-known in both Austria and Russia: Raiffeisen Bank International (RBI) and its Russian subsidiary, AO Raiffeisen. It is one of the few foreign banks that still does business in Russia.

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Raiffeisen’s Russian branch was founded in 1996 and expanded dramatically after the acquisition of Russia’s Impexbank in 2006. A year later, it was the largest bank trading in foreign capital (seventh in size) in Russia.

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In the early 2000s, Raiffeisen opened new branches in Russia, including in Saint Petersburg, Samara, Yekaterinburg, Novosibirsk and Krasnodar. After 2018, it focused on digital expansion and by 2021 it had a digital presence in more than 300 cities.

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Read 22 tweets
Apr 4
In today’s Vatnik Soup REBREW, I’ll introduce a Russian ultra-nationalist propagandist and “philosopher”, Aleksandr Dugin. He’s best-known for his blueprint on Russia’s geopolitical strategy and for his genocidal rhetoric towards Ukrainians.

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In my first Dugin Soup, I covered the man’s 1997 book Foundations of Geopolitics — a manual for dismantling the West, breaking up NATO, and building a Russian-led empire. In it, he makes eerie “predictions” that seem to be playing out today.

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Dugin called for destabilizing the US by exacerbating internal divisions. Fast forward to today: culture wars, conspiracy theories, far-right lunatics, and social media algorithms doing half the work for him.

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Read 18 tweets
Apr 3
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Apr 1
In today’s Vatnik Soup, I’ll introduce Russian propagandist Sergei Tsaulin. He’s best-known for spreading pro-Kremlin narratives in Estonia, fleeing to Russia after breaking several laws in Estonia, and almost getting blown up by a bomb in St. Petersburg.

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For years, Tsaulin was known for organizing marches and events glorifying the Soviet Union. Under the excuse of “remembering history,” these events were nothing more than Kremlin propaganda, wrapped in a red flag with a hammer and sickle.

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One of his most infamous events was the “Immortal Regiment” march, held every 9th of May, where people carried portraits of Soviet soldiers. These marches are used by Russia to push the idea that the Baltics owe their existence to the Soviets.

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Read 18 tweets

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