In today’s Vatnik Soup, I’ll introduce an Estonian lawyer, social activist, politician, and useful idiot for the Kremlin, Varro Vooglaid (@varrovooglaid). He’s best-known for promoting pro-Kremlin viewpoints under the guise of “traditional family values.”
1/20
Vooglaid has an academic background, which usually gives people plenty of credibility in the eyes of the Kremlin. Most of his academic career was spent at the University of Tartu, but he was also a researcher between 2007 and 2011 at the University of Helsinki.
2/20
Varro is likely the most influential vatnik in Estonia. His academic credentials provide him credibility, while his religious image appeals to “traditionalists” - many of whom oddly admire Russia and its imperialistic nature.
3/20
In 2011, Varro established the Foundation for the Protection of Family and Tradition (SAPTK), with an ideology allegedly “based on Christian teaching,” basically opposing Estonian progressive legislation (“Kooseluseadus”) which allowed same sex marriage.
4/20
As the chairman of the board of SAPTK, Vooglaid is no stranger to pushing narratives that align with Kremlin interests. His main channel for propaganda is Objektiiv - a media outlet run by SAPTK. Basically, it’s like any other “independent” fake news blog out there.
5/20
Objektiiv pushes anti-NATO, anti-EU, and pro-“traditional values” messaging fully aligned with Moscow’s interests. For example, there’s plenty of attacks against Klaus Schwab from the World Economic Forum, and von der Leyen from the EU Commission.
6/20
Objektiiv’s narratives come wrapped in cozy conservative packaging promoting family, faith, sovereignty. But as you scratch the surface, you’ll quickly notice that it’s a soft glove covering the iron fist of Russian-style authoritarianism.
7/20
In 2023, Vooglaid was elected as an independent candidate to the Riigikogu on EKRE’s list. He’s been publicly advocating for Estonia to “improve” ties with Russia. His main go-to line is “we must not irritate Russia, or else it will attack.”
8/20
In Varro’s delusional world, the 2014 Euromaidan protests were part of the “color revolution” series “organized by the CIA.” He also promoted a bizarre, unsourced story claiming that Turkey and former Ukrainian president Poroshenko attempted to take Crimea “with Jihad.”
9/20
Another gem from Varro: NATO forces are more dangerous to Estonia than what they might fear from Russia. He’s also criticized Estonia’s support for Ukraine, claiming military aid depletes defense and escalates tensions.
10/20
Vooglaid’s SAPTK is loosely connected to Russian “conservative” organizations like Konstantin Malofeev’s and Vladimir Yakunin’s Congress of World Familes. No financial ties between the two have been confirmed, but this wouldn’t be the first club these oligarchs support.
11/20
Vooglaid also has an unhealthy, borderline romantic fascination with Putin. For example in 2017, he shared to his followers a message claiming that “President Putin presented orders of parental honor to large families.”
12/20
In 2018 he praised Putin again—“Russians are building their self-determination on a much more permanent basis.” He's also praised Lavrov & other Russian politicians as more capable than Estonian ones.
Naturally, he denied the invasion would happen in 2022.
13/20
During COVID mandates, Varro admired the Russian policy over Estonian, and suggested that if Russia’s policy was better and more freedom loving and with less restrictions he would rather live under Russian rule. Yet, he’s still trying to backpedal from this statement.
14/20
For Varro, the reason for Russian invasion (he previously denied would even happen) was clear - it was of course that pesky NATO for daring to accept countries begging to join, afraid Russia would invade them again! And as always, there’s zero blame on Russia.
15/20
Vooglaid is ready to throw Estonia under the bus in order to get some good boy points from the Kremlin. For example, after the Ukrainian drone assault against Pskov airbase, Russian propaganda claimed the drones came from Estonia. Varro didn’t rule this out.
16/20
Varro doesn’t hide his admiration for other dictators either. He’s praised Assad, denied the Syrian chemical attacks, and even edited an interview with Assad himself. He’s also quoted biased Russian outlets like the New East Outlook.
17/20
He’s backed legislation like Russia’s “foreign agents” law. Varro questioned criticism of such laws, hinting they “could be beneficial.” I think we all already know who benefits from them, and why they were so aggressively pushed by the Kremlin in Russia & Georgia.
18/20
Back in 2018, Varro strongly opposed the sanctions imposed against Russia after the Skripal poisonings. He said the sanctions were set “without ensuring whether the accusations under which sanctions are being applied are true.”
19/20
To conclude,Varro is a classic “traditionalist” vatnik promoting the Kremlin under the guise of family values- you know, “won’t someone think of the children?” type of approach. His academic background makes him a valuable asset for Moscow & the pro-Kremlin bloc in Estonia.
20/20
The 2nd edition of “Vatnik Soup — The Ultimate Guide to Russian Disinformation” is officially out!
In today’s Vatnik Soup, I’ll cover the agenda-setting and flood of disinformation that spread on X and other platforms right after Charlie Kirk’s assassination. It’s far from the first or last time a tragedy has been weaponized for political purposes.
1/18
Every major political event, especially those involving violence, attracts massive attention. In the immediate aftermath, reliable information is scarce, making it highly vulnerable to both coordinated and improvised disinformation campaigns.
2/18
As I’ve mentioned in my previous soups and lectures, in disinformation campaigns, being first with a narrative is crucial, as people often remember the first version best — psychology studies show it sets the mental schema, and later updates rarely overwrite it.
In today’s Vatnik Soup, I’ll introduce American social media personality David Freeman, AKA Gunther Eagleman™ (@GuntherEagleman). He’s best known for spreading political disinformation on X and shamelessly sucking up to Trump, Putin, and other authoritarian leaders.
1/22
David is a textbook example of someone profiting from MAGA grievance politics. He uses extreme, provocative language to farm engagement on X and never hesitates to flatter anyone who might give him more exposure — or money.
2/22
But David wasn’t always like this. At some point, in his mid-40s, he even tried a real job: he trained to become a cop. He spent three years with the Metro Transit PD, but after that he either got fired or quit, and never looked back.
In today’s Vatnik Soup, I’ll introduce a Russian-Estonian businessman, Oleg Ossinovski. He is best-known for his deep ties to Russian rail and energy networks, shady cross-border dealings, and for channeling his wealth into Estonian politics.
1/14
Oleg made his fortune via Spacecom Trans & Skinest Rail, both deeply tied to Russia’s rail system. Most of this is through Globaltrans Investments PLC, a Cyprus-based firm with 62% held via Spacecom and tens of millions in yearly profits.
2/14
Ossinovski’s Russian-linked ventures made him Estonia’s richest man in 2014, with an estimated fortune of ~€300M. His business empire stretched across railways, oil via Alexela shares, and Russian bitumen imports from Help-Oil, a supplier to the Defense Ministry.
In today’s Vatnik Soup, I’ll introduce a Swiss/French writer, Alain Bonnet, aka Alain Soral (@officielsoral). He’s best known for his rabid antisemitism and for his pathetic support for all the worst authoritarian regimes from Russia to North Korea.
1/22
Alain’s childhood was problematic, as his father has been characterized as a “narcissistic pervert” who beat his children and did jail time for fraud. Alain himself has said he was “programmed to be a monster.” Born Alain Bonnet, he took the stage name of his sister,…
2/22
… actress Agnès Soral. She wasn’t too happy about this, commenting “How would you like to be called Agnès Hitler?”. Like many grifters, he became a pick-up/seduction artist writer, à la late Gonzalo Lira, writing books and even making a B-movie, “Confessions d’un dragueur”.
3/22
In today’s Vatnik Soup, I’ll explain the Alaska Fiasco and how it marks the peak of Trump’s two-year betrayal of Ukraine. What was sold as “peace talks” turned into a spectacle of weakness, humiliation, empty promises, and photo-ops that handed Putin exactly what he wanted.
1/24
Let’s start with the obvious: Trump desperately wants the gold medal of the Nobel Peace Prize, mainly because Obama got one. That’s why he’s now LARPing as a “peace maker” in every conflict: Israel-Gaza, Azerbaijan-Armenia, India-Pakistan, and of course Ukraine-Russia.
2/24
Another theory is that Putin holds kompromat — compromising material such as videos or documents — that would put Trump in an extremely bad light. Some have suggested it could be tied to the Epstein files or Russia’s interference in the 2016 US presidential election.
In today’s Vatnik Soup, I’ll talk about engagement farming: a cynical social media tactic to rack up likes, shares, and comments. From rage farming to AI-powered outrage factories, engagement farming is reshaping online discourse and turning division into profit.
1/23
Engagement farming is a social media tactic aimed at getting maximum likes, shares, and comments, with truth being optional. It thrives on provocative texts, images, or videos designed to spark strong reactions, boost reach, and turn online outrage into clicks and cash.
2/23
One subset of engagement farming is rage farming: a tactic built to provoke strong negative emotions through outrageous or inflammatory claims. By triggering anger or moral outrage, these posts often generate 100s or even 1,000s of heated comments, amplifying their reach.