Pekka Kallioniemi Profile picture
Apr 24 21 tweets 11 min read Read on X
In today’s Vatnik Soup, I’ll introduce an Estonian lawyer, social activist, politician, and useful idiot for the Kremlin, Varro Vooglaid (@varrovooglaid). He’s best-known for promoting pro-Kremlin viewpoints under the guise of “traditional family values.”

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Vooglaid has an academic background, which usually gives people plenty of credibility in the eyes of the Kremlin. Most of his academic career was spent at the University of Tartu, but he was also a researcher between 2007 and 2011 at the University of Helsinki.

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Varro is likely the most influential vatnik in Estonia. His academic credentials provide him credibility, while his religious image appeals to “traditionalists” - many of whom oddly admire Russia and its imperialistic nature.

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In 2011, Varro established the Foundation for the Protection of Family and Tradition (SAPTK), with an ideology allegedly “based on Christian teaching,” basically opposing Estonian progressive legislation (“Kooseluseadus”) which allowed same sex marriage.

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As the chairman of the board of SAPTK, Vooglaid is no stranger to pushing narratives that align with Kremlin interests. His main channel for propaganda is Objektiiv - a media outlet run by SAPTK. Basically, it’s like any other “independent” fake news blog out there.

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Objektiiv pushes anti-NATO, anti-EU, and pro-“traditional values” messaging fully aligned with Moscow’s interests. For example, there’s plenty of attacks against Klaus Schwab from the World Economic Forum, and von der Leyen from the EU Commission.

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Objektiiv’s narratives come wrapped in cozy conservative packaging promoting family, faith, sovereignty. But as you scratch the surface, you’ll quickly notice that it’s a soft glove covering the iron fist of Russian-style authoritarianism.

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In 2023, Vooglaid was elected as an independent candidate to the Riigikogu on EKRE’s list. He’s been publicly advocating for Estonia to “improve” ties with Russia. His main go-to line is “we must not irritate Russia, or else it will attack.”

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In Varro’s delusional world, the 2014 Euromaidan protests were part of the “color revolution” series “organized by the CIA.” He also promoted a bizarre, unsourced story claiming that Turkey and former Ukrainian president Poroshenko attempted to take Crimea “with Jihad.”

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Another gem from Varro: NATO forces are more dangerous to Estonia than what they might fear from Russia. He’s also criticized Estonia’s support for Ukraine, claiming military aid depletes defense and escalates tensions.

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Vooglaid’s SAPTK is loosely connected to Russian “conservative” organizations like Konstantin Malofeev’s and Vladimir Yakunin’s Congress of World Familes. No financial ties between the two have been confirmed, but this wouldn’t be the first club these oligarchs support.

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Vooglaid also has an unhealthy, borderline romantic fascination with Putin. For example in 2017, he shared to his followers a message claiming that “President Putin presented orders of parental honor to large families.”

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In 2018 he praised Putin again—“Russians are building their self-determination on a much more permanent basis.” He's also praised Lavrov & other Russian politicians as more capable than Estonian ones.

Naturally, he denied the invasion would happen in 2022.

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During COVID mandates, Varro admired the Russian policy over Estonian, and suggested that if Russia’s policy was better and more freedom loving and with less restrictions he would rather live under Russian rule. Yet, he’s still trying to backpedal from this statement.

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For Varro, the reason for Russian invasion (he previously denied would even happen) was clear - it was of course that pesky NATO for daring to accept countries begging to join, afraid Russia would invade them again! And as always, there’s zero blame on Russia.

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Vooglaid is ready to throw Estonia under the bus in order to get some good boy points from the Kremlin. For example, after the Ukrainian drone assault against Pskov airbase, Russian propaganda claimed the drones came from Estonia. Varro didn’t rule this out.

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Varro doesn’t hide his admiration for other dictators either. He’s praised Assad, denied the Syrian chemical attacks, and even edited an interview with Assad himself. He’s also quoted biased Russian outlets like the New East Outlook.

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He’s backed legislation like Russia’s “foreign agents” law. Varro questioned criticism of such laws, hinting they “could be beneficial.” I think we all already know who benefits from them, and why they were so aggressively pushed by the Kremlin in Russia & Georgia.

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Back in 2018, Varro strongly opposed the sanctions imposed against Russia after the Skripal poisonings. He said the sanctions were set “without ensuring whether the accusations under which sanctions are being applied are true.”

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To conclude,Varro is a classic “traditionalist” vatnik promoting the Kremlin under the guise of family values- you know, “won’t someone think of the children?” type of approach. His academic background makes him a valuable asset for Moscow & the pro-Kremlin bloc in Estonia.
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The 2nd edition of “Vatnik Soup — The Ultimate Guide to Russian Disinformation” is officially out!

You can order your copy here:

kleart.eu/webshop/p/vatn…

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More from @P_Kallioniemi

Jul 15
In today’s Vatnik Soup, I’ll introduce an American lawyer and politician, Mike Lee (@BasedMikeLee). He’s best-known for opposing the aid to Ukraine, undermining NATO by calling the US to withdraw from the alliance, and for fighting with a bunch of braindead dogs online.

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Like many of the most vile vatniks out there, “Based Mike” is a lawyer by profession. He hails from the holy land of Mormons, Utah, where he faces little political competition, allowing him to make the most outrageous claims online without risking his Senate seat.

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Before becoming a senator, Mike fought to let a nuclear waste company dump Italian radioactive waste in Utah, arguing it was fine if they just diluted it. The state said no, the public revolted, and the courts told poor Mikey to sit down.

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Jul 14
While Ukrainians are terror bombed on a daily basis, rich Russians live in Europe like kings and queens.

This young lady lives in Portugal, and travels freely to Ibiza...
...the Alps...
... and of course Paris.
Read 5 tweets
Jul 7
In today’s Vatnik Soup, I’ll introduce an American national security policy professional and the current under secretary of defense for policy, Elbridge Colby (@ElbridgeColby). He’s best-known for fighting with cartoon dogs online and for halting military aid to Ukraine.

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Elbridge "Cheese" Colby earned his bachelor’s degree from Yale and a Juris Doctor from Harvard Law School. Before entering government, he worked at top think tanks and in the intelligence community, focusing on nuclear policy and strategic planning.

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Cheese quickly became a key voice for a “China First” strategy, arguing the US must prioritize military buildup in Asia over commitments in Europe or the Middle East. He sees (or saw, rather) Taiwan as the core test of US credibility.

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Read 23 tweets
Jul 6
In today’s Vatnik Soup, I’m going to talk about… Vatnik Soup! As some of you know, we also have a website where you can find every soup ever published. The site also has other useful resources, making it the most comprehensive resource on Russian disinformation & vatniks.

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Unfortunately, Elon has flagged the website as malware, as he might not be very happy about the soups I wrote about him - so far, they have garnered over 60 million views on X/Twitter.

The “freedom of speech” spokesperson doesn’t seem too keen on free speech, after all.

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The heart & soul of the website is of course the soups page. There you can find all 360+ soups, which can be sorted chronologically, by popularity, etc. You can also search for soups by title or even in the soup text:

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vatniksoup.com/en/soups/
Read 15 tweets
Jul 1
In today’s Wumao Soup, I’ll introduce how and where the Chinese Communist Party’s (CCP) online propaganda and influence operations work. Due to China’s massive population and advances in AI, CCP-aligned online content has become increasingly visible.

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Like Russia’s troll farms, China has its own troll army: the “50 Cent Party” or “Wumao” refers to state-linked online commentators who are reportedly paid ¥0.50 per post to steer discussions away from criticism and amplify CCP narratives on social media.

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Back in 2017, a research paper estimated that the Wumao produced almost 500 million fabricated comments annually to distract readers and shift topics. In that sense, Wumao operates very similarly to the Russian “Firehose of Falsehood” model:

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Read 21 tweets
Jun 26
In today’s Vatnik Soup and the “Degenerate Russia” series, I’ll show you the brutal reality of Russian war crimes, in particular the horrific tortures and sexual abuses of children, women and men.

Buckle up, this one is not for the faint-hearted.

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For over a decade now and as part of their “firehose of falsehood” propaganda strategy, Russia has been spreading false narratives targeted at right-wing/conservative audiences, portraying russia as a bastion of Christian, traditional,family values.

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In the previous “degenerate Russia” series we discussed Russia’s insanely high divorce rates, rampant domestic violence, high murder rates, thriving neo-Nazi culture, corruption of the Orthodox Church, and their massive demographic problem:

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Read 26 tweets

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