Joe Hudson Profile picture
May 19 8 tweets 2 min read Read on X
A few years ago, I was working with the founder of a 200-person company who was badly burned out.

He'd checked all the boxes he thought he needed to be happy.
He'd built a respectable business.

Yet everyday, he still found himself waking up unhappy.

When I asked him what would happen if he redesigned his work so he actually enjoyed it, he laughed.

Then he paused.

Then he realized: The things he hated doing were the ones most out of alignment with who he was — and what the company truly stood for.
The next 3 months became an experiment in "What if my only job is to enjoy my job?"

He started by mapping every task onto buckets:

1. Love it – work that lit him up.
2. Could love it – work that might feel good with a tweak or two.
3. Delegate or delete – everything else.
Slowly, a pattern began to emerge.

Every chore he dreaded—the endless status pings, the Monday finance huddles, the product reviews he kept rescheduling—was also where the company was slowest or most error-prone.

Low enjoyment, it turned out, was a sign of inefficiency.
So he made two moves:

1. He reassigned or eliminated the “delegate/delete” tasks.

Some went to colleagues who genuinely enjoyed them; others got automated or scrapped.
2. He fixed the root cause of the “could love it” pile.

Usually that meant one of 3 things: tighter ownership, a clear metric, or a decision-making window.

When those pieces were in place, the urge to micromanage evaporated. Trust in the system replaced the need for control.
What happened next:

- Real-time dashboards slashed his “Just checking in…” messages by 70%
- Teams reorganized themselves around enthusiasm, and voluntary turnover dropped by a quarter.
- With fewer bottlenecks, product velocity jumped—and so did revenue.
I’ve seen the same arc with individual contributors, freelancers, even artists.

The moment you treat enjoyment as a leading indicator, output and impact climb together.

When work aligns with genuine desire, it stops needing to be managed and starts pulling itself forward.

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More from @FU_joehudson

May 20
When I work with people navigating depression, here is the common pattern: They’re constantly beating themselves up.

“I should go outside.”
“I should work harder.”
“I shouldn't be depressed.”

"Shoulds" are anger directed inwards at yourself, which is why ...

🧵
Instead of pushing through or adding more discipline, we take a different route.

We go through a process of releasing the anger they've been directing at themselves and turning it outwards in a safe, contained environment.
And, I help them focus on what they actually want.

Not what they think they should want, or what looks productive from the outside.

But what genuinely feels alive and true to them...
Read 5 tweets
May 1
Over the last 10 years, I've had the privilege of privately coaching leaders of companies like OpenAI, Apple, Alphabet, and YouTube, among others.

My job is to help them break through limitations and unlock their potential.

Here's how it works: Image
The key to transformation isn't effort, it's attention.

I see so many high-functioning, brilliant people stay stuck, scattered, or disconnected from their joy and capacity...

A core reason is they believe they need to improve themselves or manage themselves better to succeed.
But for most people, self-improvement becomes just another way to beat yourself up.

It sounds noble and feels productive. But the underlying message of improving yourself is: "I'll be worthy when..."

It is a war with yourself. And in a war with yourself, you always lose.
Read 10 tweets
Feb 19
How to find the emotions you avoid

(4 ways to find your biggest emotional blind spots)

🧵
1/ Judgements

Every time you judge somebody or yourself, there’s an emotional experience you don’t want to have that you can find.

- Judging others for showing off often means you’re struggling with a desire to be seen
- Judging others as "lazy" hides your own guilt around rest
2/ Every time you say “I can’t”

Anytime you tell yourself “You can’t” or “It’s too hard,” there’s an emotional experience you’re avoiding. If you felt great during the experience, you wouldn’t avoid it .

"I can't ask for a raise" = Avoiding empowerment or rejection
"I can't learn to code" = Avoiding feeling failure or frustration
"I can't go to social events alone" = Avoiding awkwardness or vulnerability
Read 6 tweets
Jan 22
F&%k getting leaders to meditate.

I am all about getting meditators to lead.

Not because of some moralistic imperative, but because I’ve seen how leadership creates growth in many ways meditation misses.

🧵 How leadership is one of the most powerful self-discovery tools:
1/ Leadership requires continuous reflection

Not in a quiet room, not on a peaceful cushion, but in the midst of chaos, decisions, and real stakes.

This isn't theoretical growth. It's growth by fire.
2/ You're getting constant feedback

Every decision creates ripples, every action has visible impact, and every blind spot gets illuminated.

It’s one of the clearest feedback loops you can get.
Read 8 tweets
Dec 22, 2024
How to be more emotionally intelligent (without trying so hard)

🧵 for @threadapalooza
1. If you’re scared of feeling an emotion, you’re already in it.
2. Constantly trying to make sense of your emotions prevents you from hearing their wisdom.
Read 51 tweets

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