Thread by @TheWalid

airbuds hit 400k+ downloads last month

just by going viral on TikTok

over and over again

through 10+ accounts posting for them

here’s how they pulled it off (1/7):

they’ve got hundreds of TikToks going up for them every week

i did a lil research and found out these 10 ugc active accounts posting minimum 1-3+ videos every day:

1. [e-mail]
2. [e-mail]
3. [e-mail]
4. [e-mail]
5. [e-mail]
6. [e-mail]
7. [e-mail]
8. [e-mail]
9. [e-mail]
10. [e-mail]

every airbuds UGC post basically follows the same formula:

a reaction to a song + a text overlay that drops the word “airbuds”

here’s a few that popped off:

some more examples

mainly they're crushing it with huge amount of content being pushed out for them via ugc creators and winning the market.

it's more about testing + doubling on whatever works - this is how you win distribution for your app

it’s a feedback loop: test content → find what resonates → scale that

they’re winning with volume

but here’s the catch:
-this only works if people actually like your app
-airbuds has a real community that floods the comments
-music has built-in shareability

wrote more on that below ↓

https://x.com/TheWalid/status/1900692441566494895

and that’s a wrap! it was fun diving into their growth :D

if you want direct links to viral TikToks (and the breakdowns behind them), join 500+ marketers here:

and follow me @TheWalid for more stuff like this!thebreadwinnersclub.beehiiv.com