7 consumer apps that crushed the content game: 1. Rizz
this video sums up their strategy:
1 million views, 100k likes, and lots of organic comments. they’re showing their product in action with a humorous conversation
not to forget they show the app in a subtle way 20 seconds into the video. it's a natural 3-sec integration, which doesn't make viewers scroll away right off the bat. this increases the watch-time and helps in the algo
Oct 11, 2024 • 7 tweets • 2 min read
🚨 consumer app on the rise alert 🚨
Merazine hit 40,000 downloads in just 10 days. their secret formula ⬇️
founder-led content and posting 20 times a week
here's what content formats are doing the best ⬇️
delivering value. not every post is about the app.
the founder is building her credibility first around fashion by giving styling tips and free advice
in these videos, she'll sometimes naturally show the app. but that's not the focus. it's to build an audience
Oct 4, 2024 • 6 tweets • 2 min read
🚨 consumer app on the rise alert 🚨
Breezi got 6k waitlist signups from 550k views. their secret formula ⬇️
iterating on 3 different video formats:
founder-led, product-focused + a trending audio, and green-screening on top of the app + talking
here's what's doing the best:
green-screening on top of app and talking about it:
video got 700K views. delivered around 3-4K signups. this formats get a ton of traction, but low conversion
