Shawn Chauhan Profile picture
Jun 7 16 tweets 5 min read Read on X
Anthropic just detonated a $3T bombshell across the AI sector.

They’ve formally teamed up with Apple.

Their goal?

Seize the single asset OpenAI, Google, and Grok crave most.

Here’s how two giants just outmaneuvered the entire AI field: Image
Image
Apple historically creates everything internally.

They seldom collaborate with outside AI firms.

Yet they just shattered that rule in a massive move.

And the motivation might surprise you:
Breaking down the agreement.

Xcode is Apple’s core development platform—every iOS, iPadOS, and macOS app starts here.

Now Apple is integrating Anthropic’s Claude AI directly into this system...

And here’s its capability:
Claude won’t merely suggest code snippets.

It’ll generate full functions, troubleshoot intricate issues, and autonomously test UI designs.

Developers can command Claude: "Build me a login screen" and see the code materialize live.

And here’s why it’s ESSENTIAL:
Apple’s prior AI coding tool flopped badly.

Swift Assist produced faulty code, hindered progress, and engineers eventually ditched it.

So why gamble again with an external ally?

The answer exposes Apple’s real game plan... Image
Because the rewards are colossal.

AI coding tools like GitHub Copilot already accelerate developer output by ~45%.

Apple faces losing their entire dev community if they lag.

But there’s a more profound shift underway: Image
This isn’t about matching rivals.

It’s about developer dependency at unmatched scale.

Embedding Claude into Xcode guarantees the next AI app wave emerges on iOS.

The true jackpot isn’t efficiency—it’s something far more strategic: Image
It’s total ecosystem dominance.

Once millions of devs rely on Claude-powered Xcode, they’re tethered to Apple’s toolkit.

Migrating platforms turns drastically harder.

This builds what experts term the "platform captivity effect..." Image
When developers anchor their workflow to AI tools, escape is almost unthinkable.

Their habits, projects, and efficiency hinge entirely on that environment.

In short, they can poach developers.

But why did Anthropic agree? Image
Anthropic’s AI becomes Xcode’s core, gaining exposure to millions.

Plus, access to countless real coding sessions will rapidly advance Claude.

It’s the perfect feedback loop for AI evolution: Image
More devs using Claude → richer training data.

Richer data → stronger AI performance.

Stronger performance → more enterprise deals.

Yet they have company:
We’re seeing the dawn of the "AI alliance era."

Apple now partners with OpenAI (ChatGPT), Google (potential Gemini), and Anthropic (coding).

Victors won’t be the top innovators, but the top integrators.

But there’s a broader insight:
This supercharges AI progress beyond precedent.

Models already outperform veterans in fields, displacing roles.

Anyone can launch ventures, write software, and ship products.
I’m Shawn, a Generative AI Consultant passionate about building AI-driven solutions.

I write about AI, startups, and the future of work. Image
If you found these insights valuable: Sign up for my free newsletter!

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Follow me @shawnchauhan1 for more.

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More from @shawnchauhan1

Jun 6
This might be the most valuable tweet ever:

In 2017, an anonymous Twitter user mocked Wendy's "fresh, never frozen" beef claim.

Most brands would brush it off.

Wendy's reply? So sharp, it ignited $1 BILLION in sales.

The comeback that took over the internet: 🧵 Image
Image
January 2, 2017. A holiday Monday.

Amy Brown was relaxing at home in pajamas, watching Law & Order.

As Wendy's social lead, she monitored Twitter casually.

Then it hit.

A troll challenged Wendy's "fresh, never frozen" promise:
"@Wendys your beef is frozen and we all know it. Y’all know we laugh at your slogan ‘fresh, never frozen’ right?"

When Wendy’s clarified it wasn’t frozen, the user pressed:

"So you deliver it raw on a hot truck?"

Brown’s answer shifted things... Image
Read 15 tweets
Jun 1
Meet Jason Cohen.

He's a serial entrepreneur & has scaled 4 software companies from zero to $1M+, all bootstrapped till $1M

His current venture WP Engine did $400M in 2024.

He has mastered the art of bootstrapping and I'm revealing his precise plan 👇 Image
Jason Cohen has founded 4 companies, with 2 of them becoming unicorns

In 1995, Jason founded his first company, SmartBear Software.

It was a software testing company that developed tools for developers and testers.

And in 2007 it was acquired and went on to be a unicorn Image
In 2007, Cohen established WP Engine.

WP Engine is a WordPress hosting provider renowned for its exceptional performance, security, and support for WordPress websites.

Today, WP Engine has:

- market share of 34.23% in the WordPress hosting market.
- 630k+ live websites Image
Read 19 tweets
May 31
Ketones are the greatest (legal) performance-enhancing "drug".

Your brain, heart, and metabolism greatly prefer ketones as a fuel source.

They are the reason you remain cognitively sharp while fasting.

Here's what everyone needs to know: 🧵 Image
Image
First off, what is a ketone?

It's a byproduct of fat being burned and serves as an alternative fuel source to glucose.

Think of ketones as your backup energy reserve when glucose is depleted.

Once that happens...
Your body will switch to ketosis. During ketosis, it will break down fats for energy releasing ketones. They energize cells and tissue so the body can keep working.

For example, your body can go into ketosis when you're:
• Asleep
• Fasting
• Exercising
• On the keto diet Image
Read 19 tweets
May 30
e.l.f Cosmetics stock has surged by 5000% in the last 5 years and the company is valued at $11 Bn today.

In 2019, they shut down all their physical stores and became a TikTok phenomenon.

How e.l.f leveraged TikTok to go from $1 makeup brand to GenZ's favourite brand🧵 Image
e.l.f Cosmetics is the only brand gaining market share consistently in last 5 years among 800 major cosmetic brands worldwide.

It has overshadowed cosmetics giants like Maybelline and L'Oreal to become the number one beauty brand for Gen Z. Image
e.l.f. (short for eyes, lip, face) Cosmetics was founded in 2004 by Joseph Shamah and Scott Vincent Borba

It aimed to fill the gap in the market for high-quality makeup at low price

Since its creation, the company has worked towards being cruelty-free, vegan, and clean. Image
Read 18 tweets
May 27
Investing in your health doesn't have to be expensive.

You can get healthier than most without spending thousands of dollars.

Here's the ultimate list of 10 best health purchases under $100.

1. Pre-Meal Tablespoon of Olive Oil 🧵 Image
Extra virgin olive oil, the Mediterranean elixir is one of the secrets behind Blue Zones—areas with the most centenerians in the world.

Before every meal, take 1 tbsp of olive oil. It can keep your blood sugar levels in check while reducing inflammation.

Price: $10-$50
2. Mouth Taping

Taping your mouth before you sleep slows down your breathing, which activates the parasympathetic nervous system (PAS).

PAS signals your body to calm down. The more time you spend in PAS, the healthier you get.

Price: $5-10
Read 15 tweets
May 25
You only feel motivated when your body has a dopamine level above normal.

But because you always have a high level of phone-dopamine, it's hard to get a 'higher' spike; which is needed to feel motivated.

Huberman's Dopamine-Control Protocol to raise your motivation 🧵 Image
This might be the most important 2-minute clip in the history of Huberman Lab

The quote that stuck with me:

"Your experience of life and your level of motivation and drive depends on how much dopamine you have relative to your recent experience."
If you are lying on your couch, then eating a chocolate gives you nice dopamine hit.

Relative to the amount of dopamine in your system whilst lying on the couch, chocolate produces a spike in dopamine. So it feels good. Image
Read 13 tweets

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