Thread by @FedotOff90

How many landing pages did you test last week?

Not enough.

So I wrote a step-by-step breakdown of a $1,000,000 per month landing page.

Test this proven structure to increase your conversion rate 🧵

Part 1: Hero Section

-qualifying audience: “Americans”
-headline aims to educate cold traffic: “6 reasons WHY”
-holiday sale w/ REAL urgency (timer doesn’t reset when refreshing page)
-picture of ICP showcasing the desired feeling (relaxation/happiness)

Part 1: Hero Section (continued)

-credibility in headline: “NASA-Inspired Sheets”
-showcasing outcomes: “comfort, breathability and softness”
-heavily branded (consistent colors, clear audience, unique slogan)

Part 2: Reason 1

-relating to pain point: “night sweats are the worst”
-showing ICP why their situation is unsustainable: “If you sleep next to a significant other it can be embarrassing”
-positioning product as solution: “<product> has temperature-regulating fabrics”

Part 3: Reason 2

-headline benefits: “3x less laundry + save money”
-adding credibility to claim: “According to research, sheets have more bacteria than a doorknob”
-product uniqueness: “silver-infused fiber technology prevents 99.7% more bacteria than traditional sheets”

Part 4: Reason 3

-headline targets a fear: “your sheets are damaging your skin”
-showing how current situation negatively affects their life: “bacterial sheets cause acne, sickness, and other problems”
-positing product as solution: “our sheets have silver-infused fiber”

Part 5: Reason 4:

-showing why current situation is unsustainable: “humans shed 15m skin cells every night, perfect setting for bacteria and odors”
-showing why product is only solution: “silver-infused fibers in Miracle help prevent odor-causing bacteria”

Part 6: Reason 5

-headline handling objection: “Luxury Comfort Without The Price Tag”
-social proof: “Miracle is getting attention all over internet”
-connecting product feature to benefit: “fabrics like eucalyptus blends for luxuriously soft feeling”

Part 7: Reason 6

-decreasing risk: “try 100% risk-free”
-throwing stones at competition: “Many brands don't allow returns if sheets have been used.”
-showing a care for user experience: “We can be reached by phone, email, or FB messenger.”

Part 8: CTA Button & Footer

-real urgency (extra 20% off does not reset when refreshing page)
-benefit-based CTA: “get your miracle now”
-clear shipping times (better user experience)

That’s it for this thread!

Check out this landing page here: try.miraclebrand.co/a/s6-reasons

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