How many landing pages did you test last week?

Not enough.

So I wrote a step-by-step breakdown of a $1,000,000 per month landing page.

Test this proven structure to increase your conversion rate 🧵 Part 1: Hero Section

-qualifying audience: “Americans”
-headline aims to educate cold traffic: “6 reasons WHY”
-holiday sale w/ REAL urgency (timer doesn’t reset when refreshing page)
-picture of ICP showcasing the desired feeling (relaxation/happiness)

Generating $100m in ecommerce requires mental toughness beyond what most people can imagine.

Here are the 7 mental frameworks that helped me push through when everything was falling apart: 🧵 1/ The Temporary Framework

When facing disaster ask: "Will this matter in 5 years?"

99% of things won't.

When my first 6-fig product got banned by Zuck I thought I was fucked.

6 months later that "disaster" forced me to build systems that generated 10X more $$.

Increase your profit margins with these two words:

Presell pages.

If you’re not using presell pages on ice cold traffic in your ecom brand, you’re basically flushing money down the toilet.

Steal these FULL breakdown of a presell page doing over 400k/mo: 🧵 1/ Above The Fold

-headline handles one of biggest objections: price
-usually introducing price is not good for cold traffic but $5 is nothing, very “offer-heavy” copy
-social proof + credibility: “award-winning mask with 1000s of 5-star reviews”
-timer creates urgency

Getting traffic but no sales?

Then your landing page is not designed to convert.

Steal this proven structure of a Norelie landing page doing over 400k per month rn. 🧵 Hero Section

-calling out #1 pain point (foot pain)
-handling main objections: doctor visits, costly treatments, medications
-credibility (doctor holding product in image)
-logical + emotional selling: “experience relief from first use due to strategic cushioning”

This advertorial is doing 200k/mo+ on ICE cold traffic.

Here’s a step-by-step breakdown on why it’s doing volume 👇

(save this to increase your conversion rate) Part 1: Hero Section

- social proof (why millions of people are xyz)
- opening a loop (5 reasons why millions are switching to ekster)
- benefit-based CTA (get 25% off)
- high-quality image to throw stones at competition (comparing thin wallet with thick wallet)

A secret most ppl don’t want you to know about success:

Everyone is addicted to something.

Rich people CHOOSE what they get addicted to, poor people don’t.

Here’s my $100m “addiction-hacking” framework to get yourself addicted to printing money. 🧵 The Foundation

To create a money-making addiction, you need 3 elements:

1) The Cue (the trigger that starts the addiction)
2) The Routine (the actual action you take)
3) The Reward (the dopamine hit that reinforces the loop)

Examples below 👇

Stop running ads to a product page. You’re burning your money.

If you want to increase conversions, you need REAL direct response landing pages.

Steal this breakdown of a health brand doing $400k/mo with this lander. 👇 Above the fold

-targeting solution aware market by mentioning product in headline
-headline credibility: “Global Renowned Podiatrist”
-opening loop for people struggling with nail problems
-social proof in subheadline: “over 200,000 Americans have bought this”

There’s nothing worse than running an eCom store that makes barely any profit.

The solution?

Advertorials.

Your conversion rate and AOV will skyrocket.

Steal this in-depth breakdown of a skin care advertorial driving over $3 million+ in monthly sales. 🧵 1) Above The Fold

-headline casts wide net: “save skin, hair, and water bill”
-social proof: “34,000+ people use product”
-subheadline: testimonial of a convinced customer
-side section casting wide net: “reduce stress, increase water pressure, save $, reduce acne

If your landing pages are not based on proven structure, you might as well not have one at all.

This Hostage Tape lander is doing 300k/mo+ on ice cold traffic.

Save this landing page breakdown to your swipe for future inspiration. 🧵 1) Above the fold

-ICP represented in background
-social proof & credibility in headline
-credibility section underneath headline (featured brands)
-benefit based CTA: claim 50% off

Breaking down a Huron landing page that’s doing about $90k/mo in sales 🧵

(Save this swipe this to increase your conversion rate) 👇 Part 1: Hero Section

- benefit-based CTA (save an extra 15%)
- incentive to buy (free shipping on orders $55+)
- social proof (100k+ happy customers + 5-star reviews)
- handling objections (product is safe, natural, and certified Cruelty-Free)

I’ve tested THOUSANDS of ads in my 9-figure ecom career.

The WORST performers are always super salesy.

So here are 3 underrated tips that’ll help you create non-salesy winning ads.

🧵 TIP #1: Make your ads NOT look like ads

It’s 2024 for crying out loud.

Nobody wants to be fucking sold to anymore.

Now more than ever, you need to adapt to this change.

People ask me what I'm buying in this recession.

It's not crypto.
It's not stocks.
It's not real estate.

Nope.

I'm buying distressed eCom brands for pennies on the dollar.

Here's how 👇 First, if you REALLY want to make f*ck you money this recession, you need to have a high active income.

Cash is king right now.

Put aside as much as you can.

For me, I've got 10s of millions of dollars ready to allocate to these businesses.

I'm spending more on influencers this year than I am on paid ads.

Am I crazy?

No.

Here's why 🧵 First, I'm not spending money on just any type of influencers.

No IG influencers.

Nope.

Instead, I'm spending a sh*t ton of money on...

YouTube influencers!

That’s where the real money is in 2022.

Lemme explain:

Most side hustles simply don't work.

They're saturated, they take tons of time to get started, and cost you thousands.

But this new underground side hustle is killing all the others...

...and there's almost no competition.

Here's how it works

🧵 Ecommerce isn't going anywhere.

We know this.

Jeff Bezos is now worth $147 billion...

Every major retailer is going online...

The trend is clear.

But what's the most lucrative e-commerce biz you can start in 2022?

⚠️ The Controversial Truth About Selling “Saturated Products” (And Why You Shouldn’t Listen To The Silly Gooroos…)⁣
⁣
🧵 You’ve been lied to.⁣
⁣
All those Youtube videos you watched…⁣
⁣
All the blogs you read…⁣
⁣
All the gurus you followed…⁣
⁣
They lied right to your face.⁣
⁣
They told you that you should steer away from selling “saturated products”...⁣

Want an unfair advantage to scale your Shopify brand faster (and more profitably) than everyone else?

Build highly-converting landing pages.

Here's my $80 million landing page structure, broken down.

THREAD 🧵 Step 1: Above the fold

- Powerful headline that explains #1 benefits of product (and how it's different)
- Subheadline (optional)
- Pre-sell lander (Ex. "5 Reasons Why Thousands Of Women Are Switching To X"
- Price
- CTA button

💀 Is your winning product dying? [MUST-READ]

It’s funny…

People think that as soon as their product stops getting a 3X ROAS that the entire product is dead and will never come back to life…

F*CK NO! You can EASILY revive a winner and squeeze out an extra 6 even 7 figs of revenue just by following a simple “Resurrection Process”

I've done this many times and gone from a "dud" to a product that does $5k-$10k days like clockwork.

$1m in 10 days.

29% net margins.

Here's how I did it. 👇 Scaling ecom brands at this level has a relatively simple formula that anyone can follow.

It's literally:

Quality traffic + Good offer = 💰

3 books that helped me become a millionaire 👇 Before I say what they are, you've probably read enough fucking books.

Books can spark ideas in your brain, but they won't build a 8 fig biz for you.

Action over everything.

Okay now for the books:

I 3Xd the revenue in one of my ecom brands by adding subscriptions to my product line.

Here's how you can do the same for your brand in 2022

🧵 I love subscriptions for three reasons:

1) You get predictable cash flow
2) You can sell your biz for a higher multiple
3) 90% of ecom brands don't do it (even though they should)

The good news: it's a lot easier than you may think.

Here are 3 ways you can implement subs:

My $874k CBO Facebook Ads Strategy For 2022 (URGENT)

Thread 🧵 [1/9] This strategy is getting us a pretty consistent 2.5-3X ROAS at high budgets...

But it won't work for long.

And I think you'll be shocked at how it's actually set up (ridiculously simple)