I’ve tested THOUSANDS of ads in my 9-figure ecom career.

The WORST performers are always super salesy.

So here are 3 underrated tips that’ll help you create non-salesy winning ads.

🧵 TIP #1: Make your ads NOT look like ads

It’s 2024 for crying out loud.

Nobody wants to be fucking sold to anymore.

Now more than ever, you need to adapt to this change.

People ask me what I'm buying in this recession.

It's not crypto.
It's not stocks.
It's not real estate.

Nope.

I'm buying distressed eCom brands for pennies on the dollar.

Here's how 👇 First, if you REALLY want to make f*ck you money this recession, you need to have a high active income.

Cash is king right now.

Put aside as much as you can.

For me, I've got 10s of millions of dollars ready to allocate to these businesses.

I'm spending more on influencers this year than I am on paid ads.

Am I crazy?

No.

Here's why 🧵 First, I'm not spending money on just any type of influencers.

No IG influencers.

Nope.

Instead, I'm spending a sh*t ton of money on...

YouTube influencers!

That’s where the real money is in 2022.

Lemme explain:

Most side hustles simply don't work.

They're saturated, they take tons of time to get started, and cost you thousands.

But this new underground side hustle is killing all the others...

...and there's almost no competition.

Here's how it works

🧵 Ecommerce isn't going anywhere.

We know this.

Jeff Bezos is now worth $147 billion...

Every major retailer is going online...

The trend is clear.

But what's the most lucrative e-commerce biz you can start in 2022?

⚠️ The Controversial Truth About Selling “Saturated Products” (And Why You Shouldn’t Listen To The Silly Gooroos…)⁣
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🧵 You’ve been lied to.⁣
⁣
All those Youtube videos you watched…⁣
⁣
All the blogs you read…⁣
⁣
All the gurus you followed…⁣
⁣
They lied right to your face.⁣
⁣
They told you that you should steer away from selling “saturated products”...⁣

Want an unfair advantage to scale your Shopify brand faster (and more profitably) than everyone else?

Build highly-converting landing pages.

Here's my $80 million landing page structure, broken down.

THREAD 🧵 Step 1: Above the fold

- Powerful headline that explains #1 benefits of product (and how it's different)
- Subheadline (optional)
- Pre-sell lander (Ex. "5 Reasons Why Thousands Of Women Are Switching To X"
- Price
- CTA button

💀 Is your winning product dying? [MUST-READ]

It’s funny…

People think that as soon as their product stops getting a 3X ROAS that the entire product is dead and will never come back to life…

F*CK NO! You can EASILY revive a winner and squeeze out an extra 6 even 7 figs of revenue just by following a simple “Resurrection Process”

I've done this many times and gone from a "dud" to a product that does $5k-$10k days like clockwork.

$1m in 10 days.

29% net margins.

Here's how I did it. 👇 Scaling ecom brands at this level has a relatively simple formula that anyone can follow.

It's literally:

Quality traffic + Good offer = 💰

3 books that helped me become a millionaire 👇 Before I say what they are, you've probably read enough fucking books.

Books can spark ideas in your brain, but they won't build a 8 fig biz for you.

Action over everything.

Okay now for the books:

I 3Xd the revenue in one of my ecom brands by adding subscriptions to my product line.

Here's how you can do the same for your brand in 2022

🧵 I love subscriptions for three reasons:

1) You get predictable cash flow
2) You can sell your biz for a higher multiple
3) 90% of ecom brands don't do it (even though they should)

The good news: it's a lot easier than you may think.

Here are 3 ways you can implement subs:

My $874k CBO Facebook Ads Strategy For 2022 (URGENT)

Thread 🧵 [1/9] This strategy is getting us a pretty consistent 2.5-3X ROAS at high budgets...

But it won't work for long.

And I think you'll be shocked at how it's actually set up (ridiculously simple)

0-$18k/day in 13 days

What I did 👇 THE PRODUCT

- high ticket ($110 price, $35 COGS)
- solves HUGE problem (back pain)
- light (avoid shipping problems)
- multiple upsells and crossells
- uses disposable parts (return customers)
- branded
- wow factor
- custom packaging and photography

I tried 37 #productivity "hacks" so you don't have to.

Here are the top 5 that help me run my 8 figure ecom biz (#4 is my personal fav)

🧵 Before I give you the good stuff, understand that hacks are just 1% improvements.

The secret to real productivity is the boring stuff:

Solid diet.
Exercise.
Water.
Sleep.

Blah blah blah who cares let's get to the fun stuff though

My eCom brand did $2m in the last 20 days.

Here are 3 stupid simple principles that helped me get there.

Thread 🧵 Principle #1 - Team evolution

Most ecom owners want to just have a team of VAs to do all the grunt work for $2/hr.

this is a fucking mistake.

VAs typically don't have any future to grow with your company. They won't evolve into high performers.