#1 reason for e-commerce failure: shit cash flow management.

Cash is your biz oxygen. Without it you’re fucked.

After building + exiting five multi-million dollar brands, here are the 5 biggest cash flow problems ecom entrepreneurs fall into (plus how to fix each one): 🧵 Cash flow problem #1: You're thinking in revenue, not profit.

"We did $50K this month!"

Cool. How much did you keep?

Revenue pays for vanity metrics. Profit pays for rent.

I made $1,063,500 in 30 days using 11 simple image ad formats.

This method increased our brand’s rev by 66% over the last month.

Each of these formats takes less than 30 mins to test.

Here's every format that's printing money right now in our brand right now: 🧵 Format #1: Before & After

Show transformation your product creates.

Person before using product → Person after using product.

If there’s a timeframe, even better.

Works insanely well for beauty/health/pet products.

(Don't SAY "before/after" on ad or Zuck will restrict yo ass)

Great copywriter: costs $5,000/month.
Claude: costs $20/month.

Both can write million-dollar advertorials.

Guess which one beat our 2-month control and took us to $20k/days?

Claude.

Here are the exact prompts my partner and I used (copy and paste these) 🧵 Step 1 - Research mega prompt (copy this exactly):

"You are my expert copywriter and you specialize in writing highly persuasive direct response style copy for my ecommerce brand that sells [EXPLAIN WHAT YOU'RE SELLING AND TO WHO]. I want you to create a full prompt for OpenAI's Deep Research tool to conduct comprehensive research for [PRODUCT].

Please be as specific as possible to get the best quality research and include verbatim quotes. Include customer pain points, competitor analysis, market positioning, emotional triggers, objections, buying motivations, and demographic insights. I want Deep Research to compile all findings into a document that's a minimum of 10 pages worth of research."

This one prompt replaces $5k worth of market research (and days doing it yourself).

Most ecommerce owners test creatives randomly and wonder why they can't scale.

They test one idea, then another, and another – without any proven pattern behind it.

Here's the framework we used to scale from $0 to $5k/day in 17 days with one product 👉 1/ The 4-angle foundation

Before creating any content, identify your core angles:

- Problem/solution (direct pain point)
- Transformation (before/after)
- Authority/credibility (social proof heavy)
- Contrarian (why everything else fails)

I used @AlexHormozi 's Value Equation to create irresistible offers that consistently bring 3x ROAS in my ecom brands.

Most marketers focus on one (maybe two) of these elements…

…But I’m destroying the competition because I use ALL four elements.

Here's how I do it: 🧵 @AlexHormozi 1/ Dream Outcome (Pt 1)

Selling products gets you nowhere in ecom. You need to sell OUTCOMES.

Nobody wants your face cream.

They want to look 10 years younger in 30 days.

When I switched from "Buy our cream" to "Look 10 years younger in 30 days" our CVR jumped by 27%.

I sold a product that made $50k last month.

This month, we’re on track to do $300k with exact same product.

The difference? Not what you’re selling, but HOW you sell it.

Here are 8 angles you can use in your ads to sell the shit out of seemingly “dead” products. 🧵 1) The Qualifier

“Attention BUSY MOMS!!”

This is simple but effective.

Calling out your specific audience:

- gives them a reason to listen
- targets your messaging (when you speak to everyone, you speak to no one)
- and even can make ‘em feel a bit special

Two e‑commerce stores are selling same product:

Beauty A: $100k/mo
Beauty B: $800k/mo

Biggest difference = not what you sell, but HOW you sell it. Your angle is everything.

After 100+ angle tests, here are 5 angles that win in every niche niche 🧵 1/ The Transformation Angle

Don't sell products. Sell the transformation.

Bad: "Buy our skincare cream"
Good: "Get the skin you had 10 years ago in weeks"

People don't want features. They want to be a better version of themselves.

High-converting copy doesn’t rely on “power words.”

It works because it builds IRREFUTABLE arguments that leave no room for doubt.

Here’s my EASIER framework to write copy that proves your product is the best. 🧵👇 E = Examples

Don’t make claims. Fucking prove them.

If you claim "there's no perfect time to start business", back it up with example:

“Warren Buffet started investing in the Great Depression.”

Real examples build trust. Specificity sells.

I've analyzed 100+ winning VSLs that are spending 6-7 figs/mo in ad spend.

Here's the exact 9-ingredient formula successful marketers are using to create VSLs that convert cold traffic into customers: 🧵 1/ The Micro Lead (0-5 seconds)

This is your "scroll stopper" - the first 3-5 secs that determine if ppl keep watching.

It combines 3 critical elements:
-Copy (the words you say)
-Visual clip (what people see)
-Audio (voiceover style)

Most marketers mess this up completely.

I analyzed dozens of 8 and 9-figure ecom brands to find what ACTUALLY separates winners from losers.

Here are the 7 competitive advantages you need to know, ranked from hardest to easiest to implement: 🧵 1/ Budget Advantage

Some massive brands can spend $50-100K testing a single product.

They're not "losing money" - they're buying data at a scale most can't afford, training the algorithm to find their perfect customer.

It's brute force profitability, but unrealistic for most.

Revenue does NOT equal cash in bank!!!

I've seen 8 fig brands go bankrupt because they confused the two.

Cashflow is oxygen. Without it, you’re basically fucked (regardless of how much rev generated).

Read this 30-second thread to never struggle with cashflow again. 🧵 Rule #1: The 3-Account System

Set up these accounts TODAY:

- Operating (daily expenses)
- Tax Reserve (30% of profits)
- Growth Fund (reinvestment capital)

Money flows automatically between them. No emotions involved.

You have 90 days to scale ecommerce brand from $0 to $10k/day.

You’re given $15k to start with.

Here's exactly what I'd do (coming from someone with over $200 mil in ecommerce sales) 👉 Day 1-7 Foundation/Product

Find validated product solving REAL problem.

Criteria:
-$200 AOV potential
-40%+ margins
-Lightweight shipping
-Subscription/repeat purchase potential
-Solve pain (not nice-to-have product like fidget spinner lol)

How many landing pages did you test last week?

Not enough.

So I wrote a step-by-step breakdown of a $1,000,000 per month landing page.

Test this proven structure to increase your conversion rate 🧵 Part 1: Hero Section

-qualifying audience: “Americans”
-headline aims to educate cold traffic: “6 reasons WHY”
-holiday sale w/ REAL urgency (timer doesn’t reset when refreshing page)
-picture of ICP showcasing the desired feeling (relaxation/happiness)

Generating $100m in ecommerce requires mental toughness beyond what most people can imagine.

Here are the 7 mental frameworks that helped me push through when everything was falling apart: 🧵 1/ The Temporary Framework

When facing disaster ask: "Will this matter in 5 years?"

99% of things won't.

When my first 6-fig product got banned by Zuck I thought I was fucked.

6 months later that "disaster" forced me to build systems that generated 10X more $$.

Increase your profit margins with these two words:

Presell pages.

If you’re not using presell pages on ice cold traffic in your ecom brand, you’re basically flushing money down the toilet.

Steal these FULL breakdown of a presell page doing over 400k/mo: 🧵 1/ Above The Fold

-headline handles one of biggest objections: price
-usually introducing price is not good for cold traffic but $5 is nothing, very “offer-heavy” copy
-social proof + credibility: “award-winning mask with 1000s of 5-star reviews”
-timer creates urgency

Getting traffic but no sales?

Then your landing page is not designed to convert.

Steal this proven structure of a Norelie landing page doing over 400k per month rn. 🧵 Hero Section

-calling out #1 pain point (foot pain)
-handling main objections: doctor visits, costly treatments, medications
-credibility (doctor holding product in image)
-logical + emotional selling: “experience relief from first use due to strategic cushioning”

This advertorial is doing 200k/mo+ on ICE cold traffic.

Here’s a step-by-step breakdown on why it’s doing volume 👇

(save this to increase your conversion rate) Part 1: Hero Section

- social proof (why millions of people are xyz)
- opening a loop (5 reasons why millions are switching to ekster)
- benefit-based CTA (get 25% off)
- high-quality image to throw stones at competition (comparing thin wallet with thick wallet)

A secret most ppl don’t want you to know about success:

Everyone is addicted to something.

Rich people CHOOSE what they get addicted to, poor people don’t.

Here’s my $100m “addiction-hacking” framework to get yourself addicted to printing money. 🧵 The Foundation

To create a money-making addiction, you need 3 elements:

1) The Cue (the trigger that starts the addiction)
2) The Routine (the actual action you take)
3) The Reward (the dopamine hit that reinforces the loop)

Examples below 👇

Stop running ads to a product page. You’re burning your money.

If you want to increase conversions, you need REAL direct response landing pages.

Steal this breakdown of a health brand doing $400k/mo with this lander. 👇 Above the fold

-targeting solution aware market by mentioning product in headline
-headline credibility: “Global Renowned Podiatrist”
-opening loop for people struggling with nail problems
-social proof in subheadline: “over 200,000 Americans have bought this”

There’s nothing worse than running an eCom store that makes barely any profit.

The solution?

Advertorials.

Your conversion rate and AOV will skyrocket.

Steal this in-depth breakdown of a skin care advertorial driving over $3 million+ in monthly sales. 🧵 1) Above The Fold

-headline casts wide net: “save skin, hair, and water bill”
-social proof: “34,000+ people use product”
-subheadline: testimonial of a convinced customer
-side section casting wide net: “reduce stress, increase water pressure, save $, reduce acne

If your landing pages are not based on proven structure, you might as well not have one at all.

This Hostage Tape lander is doing 300k/mo+ on ice cold traffic.

Save this landing page breakdown to your swipe for future inspiration. 🧵 1) Above the fold

-ICP represented in background
-social proof & credibility in headline
-credibility section underneath headline (featured brands)
-benefit based CTA: claim 50% off